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Creating Value in an Era of Exponential Change

Written by Caitlin Struhs | on October 21, 2015 at 11:00 AM | 4 minute read

Brian Vellmure, Principal/Founder of Innovantage, LLC, joined us for September’s Higher Logic Learning Series webinar. He discussed how organizations can compete to win in a world where access is available, automatic and constantly affected by new technology. Check out some of Brian’s key takeaways.

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Topics: Engagement, Marketing, Online Community

Are Your Members Driven By the Fear of Missing Out?

Written by Molly Talbert | on October 20, 2015 at 11:00 AM | 3 minute read

I can’t remember the last time I changed my Facebook status or uploaded a picture – it’s definitely been over a year. Yet, every single day (multiple times a day) I log on. Occasionally I contribute to groups I’m in, but usually I just peruse my newsfeed, peeking in on everyone’s lives. Sometimes I wonder why I keep going back to Facebook, but it’s a tough habit to kick and whenever there’s the hint of curiosity, I’m back.

The other day, while passively checking in on old colleagues and trending topics, it came to me – I have a classic case of FOMO. I keep going back because I’m scared to miss out on something important.

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Topics: Engagement, Online Community Management, Member Engagement, Online Community, Marketing Automation

4 Elements of a High-Engagement Association Website

Written by Christina Green | on October 20, 2015 at 10:27 AM | 6 minute read

In the grand scheme of the digital age, thank goodness the 90's and early 2000's are behind us. Don't get me wrong, we wouldn't be where we are today without GeoCities, America Online, and MySpace.

However, I'm very glad that we have moved away from the notion that every organization needs a website, just to have a website.

Today, your website is your number one marketing asset. It's the first place people look to learn about your organization and take advantage of all that you offer.

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Topics: Member Engagement, Online Community, Marketing Automation

The Secret to Marketing Your Community: Show, Don't Tell

Written by Lindsay Starke | on October 19, 2015 at 9:00 AM | 3 minute read

Long before I ever knew I could turn my love for online communities into a career, I was a professional writer and editor. This is relatively common in community manager land, I’ve found—so hello to all of my fellow failed novelists out there!

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Topics: Online Community Management, Engagement, Marketing, Online Community

How Community Maturity Affects Community Engagement

Written by Caitlin Struhs | on October 15, 2015 at 2:00 PM | 2 minute read

What can you expect from your community when it launches? When it’s a few months old? When members are pouring in but you feel like engagement could be better?

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Topics: Online Community Management, Engagement, Online Community

Better Customer Surveys: 6 Ways to Improve Your Results

Written by Katie Oakes on October 15, 2015 at 8:20 AM | 6 minute read

What would it mean to your organization to have consistent insight into your customers' problems and ongoing feedback about your solutions? If you're like most businesses, this information would help your company make smarter decisions in a host of areas.

Helping businesses acquire this valuable data is why the $11+ billion U.S. market research industry is continues to grow. While some companies outsource their customer research, others handle it in-house.

For those companies that manage their customer research themselves, creating and sending a survey to customers is the easy part. It is getting customers to respond where businesses struggle. 

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Topics: Customer Engagement, Communications, Online Community, Marketing Automation

Super Forum Is One Week Away - Ready for the Biggest Community Event of the Year?

Written by Caitlin Struhs | on October 14, 2015 at 9:00 AM | 2 minute read

We can’t believe it’s been six years since our inaugural Higher Logic Super Forum. This community event has seen explosive growth since its inception – our humble beginnings included a small gathering of about 100 community users attending only a few sessions!

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Topics: Online Community Management, Community Platforms & Updates, Online Community

How to Leverage Your Customer Community to Achieve Real Revenue Growth

Written by Katie Oakes on October 14, 2015 at 8:30 AM | 5 minute read

You've only seen the tip of the iceberg when it comes to the role that developing strong customer communities will play in transforming and growing businesses. That is the common wisdom among the people who are in the trenches implementing customer community strategies for the world's leading organizations.

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Topics: Customer Communities, Online Community

A Picture is Worth a Thousand Words (and Dollars)

Written by Lauren Wolfe | on October 13, 2015 at 2:00 PM | 3 minute read

A picture is worth a thousand words. No doubt you’ve heard the phrase before, but have you given it much thought? Not all images are created equal. The right image should capture attention, inform and even persuade. The right image should communicate your message even before the words do. The selection of the right image is crucial – it should convey a feeling, add to the message and be unique. Sometimes that’s a lot to ask for.  

Where do the pictures (images, artwork and photographs) come from that are used on your community site?

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Topics: Marketing, Online Community, Marketing Automation

Tweeting Your Community – Five Ways to Promote on Twitter

Written by Molly Talbert | on October 12, 2015 at 10:30 AM | 3 minute read


Do you use Twitter to promote your community? If not, you could be missing out on a powerful, interactive way of engaging with members and bolstering your site.

Chances are many – if not most – of your organization’s committed Twitter followers are already members of your community. It’s a great (and probably under-appreciated) benefit - now you have a method beyond email to keep your members up to date. If your community is open, this is an opportunity to drive them to your community’s information gold mine. 

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Topics: Engagement, Online Community Management, Social Media, Marketing, Online Community

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