<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner
Explore the Higher Logic Blog:Online CommunityMarketing Automation

6 Tips to Help Community Managers Write Effective Emails

Written by Nick Davis on February 16, 2016 at 8:30 AM | 6 minute read

I'm sure by now everyone is familiar with the Exact Target study that says about 91% of us check our email every day. It's this fact that makes your email list one of your most sacred marketing and online community management assets. However, many organizations struggle with getting their message across and end up annoying their community members, customers, and prospects to the point of being ignored.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Engagement, Online Community, Marketing Automation

I Heart Southwest: When Airlines Take a Community Approach

Written by Caitlin Struhs | on February 15, 2016 at 9:30 AM | 5 minute read

I’m a loyal Southwest customer - our relationship began in my broke college days as a means to find cheap flights for visiting family and friends. It was a small airline with nicer-than-normal customer reps available when I had to reschedule.

But over the years, my devotion to this small, quirky transportation company has grown from convenience to brand loyalty and a real sense of community.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Marketing, Customer Engagement, Customer Experience, Online Community

For the Love of Community

Written by Lauren Wolfe | on February 12, 2016 at 10:00 AM | 3 minute read

At Higher Logic we heart communities. But really, who doesn’t? We all belong to communities in some way shape or form – both on and offline. Have you ever stopped to think about why you love community?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community

What Associations Can Learn from Rapid Growth Startups

Written by Kaila Timmons on February 12, 2016 at 8:30 AM | 4 minute read

The whitepaper, Innovate the Lean Way: Applying Lean Startup: Methodology in the Association Environment, written by Guillermo Ortiz de Zarate and Elizabeth Weaver Engel, hit the association world back in October of last year and if you haven't had the chance to read it, you need to. The twenty-four page whitepaper brings some interesting concepts to associations on how they can put into practice some of the valuable ideas used by startups today. It's an interesting read that shows that even though startups and associations are wildly different, the association industry can benefit from learning through these fledgling businesses.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Online Community, Marketing Automation

How to Disagree Nicely

Written by Molly Talbert | on February 10, 2016 at 10:00 AM | 4 minute read

What happens when you're triggered? Knowing how to respond to a comment -- either general or directed at you -- can be tough,especially on the internet where tone and sarcasm are easily lost without body language. But knowing how to manage your anger and calm the situation are important skills if you value virtual communities. It’s impossible to avoid conflict, so it’s important to be prepared to keep it from spiraling out of control.

Read More »

There are 2 Comments | Join the conversation.

Topics: Online Community Management, Engagement, Online Community

Keeping Goals with Social Fitness

Written by Molly Talbert | on February 9, 2016 at 9:30 AM | 5 minute read

We all know engagement can help your community members become more active, but can it also help your waistline?

More and more of our lives are online, from professional communities to social media. So what happens when you bring your fitness routine online? There are many benefits to working out with a partner -- you both push each other and hold each other accountable -- but does it work if your fitness partner(s) are virtual?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Engagement, Online Community

How to Measure the Business Impact of Your Customer Community

Written by Nick Davis on February 9, 2016 at 8:30 AM | 4 minute read

Online customer community platforms can do wonders to get your customers participating in and with conversations surrounding your industry, business, and offerings. However, that isn't always the reason that companies decide to invest in a community platform. Customer engagement isn't your end game!

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, B2B Communities, Customer Success, Online Community

Reducing Cognitive Load: The Best UX Design for Your Community Site

Written by Molly Talbert | on February 8, 2016 at 9:00 AM | 7 minute read


Have you ever given up on using a website because it takes too much brainpower to figure it out? Or even find what it’s for? This happened to me last time I flew and tried to check in online. The problem: if I did give up, I wouldn’t have been able to get on the airplane. So I grumbled through the process and finally figured it out. Why was it so bad? Their user experience was poor and I couldn’t figure out what steps I needed to take -- the extraneous cognitive load was too much.

Read More »

There is 1 Comments | Join the conversation.

Topics: Online Community Management, Marketing, Member Experience, Customer Experience, Online Community

How to Use Content to Keep Customers or Members Returning to Your Online Community

Written by Christina Green | on February 4, 2016 at 8:30 AM | 4 minute read

In the end, keeping your members coming back to your community comes down to more than just making participation into a game, or training your members to login every day. Without engaging content, none of that really matters.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Communities, Associations, Member Experience, Online Community, Marketing Automation

The WELL — Where Online Community Began

Written by Molly Talbert | on February 4, 2016 at 8:30 AM | 5 minute read

What happens if everyone in the world (at least, everyone with internet) has access to the same platform and can interact with one another?

In 2016, we have a pretty good idea of what happens. We’ve all been part of a similar experiment -- think of all big social media outlets or online communities: Reddit, Quora, Twitter, LinkedIn, Facebook, etc. Amazing things happen when we’re connected -- community has the ability to really empower members and create strong loyalty for a platform.

But that gets me thinking: how did virtual communities start?

Read More »

There are 2 Comments | Join the conversation.

Topics: Online Community Management, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe