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Explore the Higher Logic Blog:Online CommunityMarketing Automation

Are Negative Comments In Your Community Bad?

Written by Andy Steggles | on March 24, 2016 at 9:00 AM | 5 minute read

What happens when a member posts a negative or inflammatory comment in your community?

Negative comments, or "detractors," in your community aren’t a bad thing -- you shouldn’t shy away from tension if you want an interesting, valuable and relevant community. In fact, negative comments are usually a great opportunity for an organization to demonstrate transparency and a culture of openness in a controlled area, rather than in places like Facebook, LinkedIn or Yelp where you have no control.

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Topics: Online Community Management, Engagement, Online Community

8 Mistakes that Will Ensure You Never Get Management Support for Your Online Community

Written by Christina Green | on March 24, 2016 at 8:30 AM | 5 minute read

You are competing with dozens of distractions when it comes to capturing the hearts and minds of your customers, and engagement is in everyone's thoughts because it's one way to get attention in this plugged-in world. Engaging audiences, especially through online communities, can help get your message across in a noisy environment full of people with short attention spans.

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Topics: Online Community Management

When Do You Know Your Customers Want a Community?

Written by Molly Talbert | on March 23, 2016 at 9:30 AM | 4 minute read

Everyone is talking about customer communities these days. But when do you know it’s actually time to bite the bullet and get one?

There are tactics for ensuring a new customer community launch is successful, but at the end of the day, if your customers don’t want it, they won’t use it.

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Topics: Customer Communities, Customer Engagement, B2B Communities, Online Community

How to Use Events & Conferences to Increase Activity in Your Online Community

Written by Kaila Timmons on March 23, 2016 at 8:42 AM | 2 minute read

Attending conferences and industry events can be very exciting experiences for customers or members who are looking to network with people in your organization, their peers, and other experts. Live events can deliver a lot of enthusiam for your cause, company, or product.

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Topics: Online Community Management, Engagement, Online Community

Reduce Customer Support Costs the Community Way

Written by Molly Talbert | on March 22, 2016 at 9:00 AM | 4 minute read

Do you want to make customer support fun for your customers?

And save money for your company?

Communities purpose varies, from growing brand awareness and loyalty to gaining valuable insight into your product. But one area communities are particularly effective in is reducing customer support costs -- Gartner found that communities reduce support costs for companies by 50 percent. And reducing support cost is a top three reason 30 percent of companies start a community, according to the in CMX and Leader Networks Keys to Community Readiness and Growth study.

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Topics: Marketing, Customer Support, Online Community

5 Things You Should Insist on From a New Online Community Platform Vendor

Written by Christina Green | on March 22, 2016 at 8:30 AM | 4 minute read

Finding the right partner is essential to any undertaking, whether it be personal or professional. However, while many people understand how important it is to select the right employer, business partner, or significant other, they often fail to put the same weight into finding an online community software vendor.

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Topics: Online Community Software, Online Community

Stay On Top of Copyright Law for Your Online Community

Written by Molly Talbert | on March 21, 2016 at 9:00 AM | 5 minute read

Copyright laws can be confusing, mostly because the internet often feels like the wild west -- very few people actually have a clear picture of what’s legal and what’s not, so they tend to make up their own rules. To complicate things even more, many people do illegal things -- like use a photo they don’t own -- without even realizing the potential consequences.

As scary or overwhelming as copyright laws can be, they help you protect your community’s content. You don’t want someone else to steal and repurpose it! Rather than only seeing copyright laws as confusing and stressful, know they do have a valuable place.

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Topics: Online Community Management, Online Community

Six Social Media Trends Expected in 2016

Written by John Foley, Jr. | on March 18, 2016 at 10:00 AM | 3 minute read

Social media continues to evolve, and if you want to leverage social media for your organization, you need to be aware of the current trends for 2016. As social media continues to get an increasing amount of resources and attention, organizations must rise to the challenge of deciding how they can get the best results from social media marketing. 

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Topics: Social Media, Marketing, Email Marketing

The Best Customer Engagement Tips for the Week of March 13th, 2016

Written by Kaila Timmons on March 18, 2016 at 9:30 AM | 3 minute read

Every week we aim to make your life easier by compiling the best customer engagement articles from around the web right here on our blog. This week, our favorite articles focus on providing you with tips for improving you customer marketing strategy.

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Topics: Customer Engagement, Online Community, Marketing Automation

How Your Online Community Benefits Every Stage of the Association Member Lifecycle

Written by Christina Green | on March 17, 2016 at 8:30 AM | 4 minute read

When you host a golf tournament for different skill levels it's important for you include activities that fit everyone in attendance. If you don't, long-time golfers will grow bored from lack of a challenge. However, if you cater only to those with advanced skills, you likely frustrate those who are less experienced. It's a fine line to ensure everyone is comfortable and accommodated.

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Topics: Associations, Online Community Software, Member Experience, Marketing Automation, Online Community

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