<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner
Explore the Higher Logic Blog:Online CommunityMarketing Automation

How to Use the Psychology of Addictive Technology to Create Compelling Member Benefits

Written by Julie Dietz on July 7, 2016 at 8:30 AM | 8 minute read

Why do you check Facebook every time you're bored? Why do you reach for your phone almost before you've even opened your eyes in the morning? Go for the coffee maker as soon as you're on your feet?

It's habit. Habits are a powerful force in our lives that influence us in ways that we don't always fully recognize. Sure, we know that we have some habits, like biting our nails or fidgeting with our jewelry, but there are many other habits that we don't even realize we have.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Member Experience, Marketing Automation, Online Community

What Makes a Successful Community Manager?

Written by Molly Talbert | on July 7, 2016 at 8:30 AM | 5 minute read

Whether you’re a community professional, or looking to hire someone to run your community, it’s important to reflect on what makes community managers successful. Sure, they need some inherent characteristics, like an interest in online communities and a comfort with technology.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community

How to Spot a Disengaged Employee in Your Association Staff (And What to Do About It)

Written by Christina Green | on July 6, 2016 at 8:30 AM | 5 minute read

The State of the American Workplace report from Gallup estimated that 70% of American workers are not engaged. That's a troubling statistic. Employees who are not engaged cost employers more money, reduce productivity, and decrease the morale of others around them.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Engagement, Associations, Marketing Automation, Online Community

Is Your Online Community Sitting in Summertime Silence?

Written by Heather Arkwright | on July 5, 2016 at 8:30 AM | 3 minute read

It’s that time of year again. Summer is in full swing and it’s too nice to sit at your desk all day -- and the proof is in your engagement numbers.

What’s happening? For unseasoned community manager, it can be hard to tell if your lower engagement rates are early signs of a long term downtrend, or just a temporary lack of energy.

Don’t worry -- you’re probably experiencing the summertime silence.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Online Community

3 Types of Association Members and How to Engage Them

Written by Christina Green | on July 1, 2016 at 8:30 AM | 5 minute read

Novelists, marketers, and psychologists like to lump people into groups. It's not because they like to stereotype, or don't recognize that every individual is unique, it's because they want to provide the best experience possible. Grouping together people who have the same characteristics, enjoy the same things, and have the same motivations makes it easier to help them.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Engagement, Marketing Automation, Online Community

Questions & Answers Regarding Writing Without Bullshit

Written by Josh Bernoff | on June 30, 2016 at 9:00 AM | 5 minute read


I got some great questions after last week's webinar, “The Value of Bullshit-Free Writing,” for Higher Logic. We couldn't get to them all, so I've answered them here. Where you see several questions in a row, they come from different people. I've edited some questions for length, clarity, and grammar.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Marketing, Social Media, Marketing Automation, Online Community

5 Microvolunteering Opportunities to Get Members Involved in Your Association

Written by Julie Dietz on June 30, 2016 at 8:30 AM | 5 minute read

Association employees are the ultimate multitaskers. With small staffs and big memberships, association professionals do more with less every day, and they're good at it, but that doesn't mean that membership magic happens without help. More often than not, associations receive well-deserved support from their volunteer programs.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Volunteer Management, Member Engagement, Marketing Automation, Online Community

How to Create Indispensable Benefits for Your Association Members

Written by Julie Dietz on June 29, 2016 at 8:30 AM | 5 minute read

Is there a rewards credit card in your wallet? What about a mileage plus pass for your favorite airline? A points system with your neighborhood grocery store? The marketplace is full of rewards programs, and chances are, you're part of at least one of them.

Read More »

There is 1 Comments | Join the conversation.

Topics: Associations, Member Retention, Member Engagement, Online Community

How to Choose the Right Payment Gateway for Your Organization (And Ensure Secure Transactions)

Written by Ray Flores on June 28, 2016 at 8:30 AM | 6 minute read

"Payment gateway" is not a phrase you're likely to hear in everyday conversation. A technical term for something we have all used (probably many, many times) payment gateways are a staple for ecommerce websites.

Read More »

There are 2 Comments | Join the conversation.

Topics: Associations, Marketing Automation, Online Community

Build a Better Organization with Community

Written by Molly Talbert | on June 28, 2016 at 8:30 AM | 4 minute read

Community will help your customer relationships -- they’ll feel more connected to you and to other people who use your product.

But will community help your entire organization?

You bet.

Read More »

There are 2 Comments | Join the conversation.

Topics: Engagement, Customer Communities, Customer Support, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe