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How to Make Your Events More Inclusive

Written by Erica McGillivray | on January 3, 2017 at 8:00 AM | 10 minute read

"Anyone can come to our event." That’s what we tell ourselves - we the people who program and labor over our events. We don't bar anyone from joining the fun, and the only barrier may (or may not) be a ticket price or alcohol-related restrictions around age. When we do price our events, we make sure they're affordable for our demographic and right along with our competitors’ prices.

But the real truth is that not everyone is actually welcomed to our events. Whether we want to admit or not, our event send signals about who's welcomed and who isn't.

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Topics: Marketing, Online Community

12 Top Association Articles from 2016

Written by Christina Green | on December 28, 2016 at 8:45 AM | 5 minute read

Remember Cliffs Notes, the popular synopses of required reading and classic literature? For some of us, they were a go-to back in high school. They condense a tome like War and Peace into 25-30 pages, giving you the highlights along with a few symbolic references that high school English teachers eat up.

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Topics: Associations, Online Community, Marketing Automation

Successful Communities Give Up Power

Written by Molly Talbert | on December 28, 2016 at 8:00 AM | 4 minute read

 

It may sound counter-intuitive, but it’s true - successful communities give up power.

No, that doesn’t mean they throw out their community guidelines and nix all the rules - a certain amount of structure is important. But over-management is sure to kill engagement, which is the last thing you want.

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Topics: Online Community Management, Online Community

Five Social Media Marketing Trends for 2017

Written by John Foley, Jr. | on December 27, 2016 at 9:30 AM | 3 minute read

In social media marketing, whenever a door closes, another one has opened. Changes in technology constantly give marketers new opportunities while making old options obsolete. The quicker your association adapts, the better you will be at using social media to your advantage. 

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Topics: Social Media, Marketing, Online Community, Marketing Automation

4 Ways to Use Nostalgia to Grab Your Customers' or Members' Attention

Written by Christina Green | on December 27, 2016 at 8:30 AM | 7 minute read

Author Tom Wolfe made a statement with the title of his novel, You Can't Go Home Again.

Maybe he's right that we can't go back to our childhood rooms or the other good times in our lives, but you certainly can remember them through nostalgia. And many of us do. For better or worse, nostalgia can be an influential force in all our lives, one which associations and businesses can harness to build engagement.

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Topics: Online Community, Marketing Automation, Associations

What's Next? 6 Membership Trends to Watch in 2017

Written by Christina Green | on December 22, 2016 at 8:30 AM | 5 minute read

It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. Now it's nearly 2017 and a lot has changed.

Just think about technology. I was watching a movie from 2001 recently and one of the main characters had a laptop. They said the word "laptop" with the same reverence of someone talking about the "goose that laid the golden egg." In 2001, a laptop was a prized possession. Most families had only a desktop because at that time, laptops cost twice as much. Only traveling businessmen cutting-edge techies had them.

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Topics: Associations, Member Experience, Online Community, Marketing Automation

How to Write Great Online Bios for Social Networks and Other Online Communities

Written by Ray Flores on December 21, 2016 at 8:30 AM | 6 minute read

In every group, there's someone quiet - someone who's shy and listens more than they speak.

How do you interact with that person?

Face-to-face, you might try to draw them out of their shell, asking questions and slowly getting a sense of their personality. But what about online? When you're interacting over the internet, if someone doesn't speak or share much about themselves then there's really no way for you to get to know them.

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Topics: Communications, Engagement, Online Community

Know Your Audience: Create a Community Editorial Calendar

Written by Molly Talbert | on December 21, 2016 at 8:30 AM | 4 minute read

Content creation - and managing user generated content creation - is a big part of being a community builder. But how do you manage your content in an organized way that increases engagement?

The key is creating a community editorial calendar, which is what Georgina Cannie of The Community Roundtable talked about at Super Forum 2016.

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Topics: Online Community Management, Member Engagement, Online Community

PREVIEW: Key Findings from the 2016 Community Benchmarking Study

Written by Andy Steggles | on December 20, 2016 at 9:00 AM | 3 minute read


How has community engagement evolved, from setting benchmarks to developing custom measurements for your organization? 

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Topics: Engagement, Online Community Management, Online Community

5 Factors that Can Make or Break Your Association Website Redesign

Written by Julie Dietz on December 19, 2016 at 8:30 AM | 5 minute read

There was wood everywhere. Paper on the floor, nails on what was left of the counter, and a paint-splattered drop cloth was all that protected the kitchen tile. It was a mess.

That's how my kitchen looked during its recent upgrade. The end result was beautiful, but redoing an entire room was a huge undertaking.

It took weeks to finish, cost a fortune, and there were probably at least half a dozen considerations that I didn't fully think through before work got started.

That's how a website redesign feels.

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Topics: Associations, Online Community, Marketing Automation

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