Online communities are now better known for their ability to improve member engagement, satisfaction, and retention than they were even a few years ago. It makes sense, then, that more and more associations are considering, or expanding, their online community plans.
With this rise in interest comes an increase in online community software options. Companies that previously focused on database work, such as association management software (AMS) providers, now offer community modules as an add-on to their main product.
But are add-on options right for your association? It’s certainly convenient to nestle your community within the AMS you’re already familiar with. But will it achieve the same results as a dedicated community platform?