<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner
Explore the Higher Logic Blog:Online CommunityMarketing Automation

How to Increase Nonprofit Website Traffic (And How That Translates to Revenue)

Written by Julie Dietz on August 29, 2017 at 8:30 AM | 6 minute read

Websites are par for the course. Your nonprofit probably already has one, but you may be leaving money on the table if you’re not consistently working on improving your website’s visibility.

Just having a website isn’t enough. You need to go beyond building the initial site to create an effective online destination for your donors, volunteers and supporters, as well as prioritize getting new eyeballs on your content. A strong, carefully crafted website that gets new visitors and consistently brings loyal supporters back can become of your nonprofit’s most powerful tools for increasing awareness and revenue.

Read More »

There are 7 Comments | Join the conversation.

Topics: Nonprofits and Charities, Communications, Online Community

Turn Customers from Promoters to Creators

Written by Molly Talbert | on August 24, 2017 at 8:30 AM | 5 minute read

Are happy customers as engaged as they can get? Or is there any way to increase their engagement—by giving them more purpose and helping your organization create more value for all members? As it turns out, there is more to customer engagement beyond simply being a “happy customer”—specifically what we call “promoters” and “co-creators.”

Read More »

There are 0 Comments | Get the conversation started.

Topics: B2B Communities, Customer Advocacy, Customer Engagement, Online Community

Why Bad Customer Service Disappears in an Online Community

Written by Molly Talbert | on August 22, 2017 at 8:30 AM | 4 minute read

According to a study done by Forrester Research, 80 percent of businesses think they deliver ‘superior customer service.’ And, guess what? That same survey found that only eight percent of customers agree. Clearly, there’s a major divide between perception and a hard reality.

In a world where mistakes and missteps can go viral instantly, no one wants to be caught in the social media crosshairs for bad customer service. But there are social communities that can manage customer service issues as well as generate new approaches while building stronger customer relationships.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Support, Online Community

How User Groups Defer Customer Support Costs While Creating Raving Fans

Written by Julie Dietz on August 17, 2017 at 8:30 AM | 4 minute read

In 2016, businesses lost $63 billion dollars due to bad customer service. That’s up from 2013 by a whopping $20 billion.

To make matters worse, almost half of customers will stop doing business with a company because of bad service – a percentage that will likely increase as younger generations (who are more likely to switch companies) become more prominent and influential.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Support, Customer Experience, User Group Communities, B2B Communities, Online Community

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Written by Julie Dietz on August 15, 2017 at 8:30 AM | 4 minute read

Whether they’re in your office or working remotely, your association probably has volunteers contributing to projects every day. They might be doing multiple microvolunteering activities, serving on a committee, or helping with special initiatives – all of which are essential to your association moving forward. So keep them motivated and feeling valued by showing appreciation for their hard work.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Volunteer Management, Associations, Member Experience, Online Community

How Members’ Website Expectations Have Changed (And How You Can Keep Up)

Written by Julie Dietz on August 10, 2017 at 8:30 AM | 6 minute read

Advances in technology and web design have changed what we expect from the internet and the websites we use every day. A great website five or ten years ago wouldn’t meet the cut today. Think about Facebook’s early design, for instance. It was text-heavy and clunky. (Don’t remember what Facebook was like in 2004? Take a trip down memory lane with PCMag.)

Your association’s website is no different. It needs to meet and adapt to your members evolving and increasingly particular needs. Here are six ways that your members’ website expectations have changed in just the last few years and how you can keep up.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Member Experience, Marketing, Online Community

How To Start a Micro-Advocacy Program in Your Association

Written by Molly Talbert | on August 8, 2017 at 8:30 AM | 4 minute read

What happens when you combine a passionate segment of your membership with opportunities to make a difference beyond the walls of your association? An advocacy program.

With an advocacy program, your organization can offer added-value for your members while simultaneously positively impacting issues and constituencies important to your industry and members. By giving members an advocacy outlet, you can expand your reach while creating stronger bonds with your current members.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community, Associations, Member Communities

3 Types of Online Learning Experiences Association Members Love (And How to Provide Them)

Written by Julie Dietz on August 3, 2017 at 8:30 AM | 4 minute read

Online learning and distance education is on the rise, providing easy-to-access and challenging development opportunities for users. And since associations have traditionally been a major part of post-secondary education—providing practical skills and job training—they’re seeing major benefits from online education.

Read More »

There is 1 Comments | Join the conversation.

Topics: Associations, Member Engagement, Member Experience, Online Community

How to Improve First-Year Member Retention

Written by Julie Dietz on August 1, 2017 at 8:30 AM | 5 minute read

Retention is king. It’s vital to growth and sustainability as well as the success of new member acquisition campaigns. Because how valuable are new members if they stay for just one year?

That’s what many new association members do. They join, pay their dues, and drop their membership a year later. For some associations, first-year members account for more than 70 percent of attrition. That’s a big hit to your growth strategy.

To help your association grow and make acquisition campaigns valuable, you can’t just motivate new members to join. You also need to convince them to stay.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Member Retention, Member Experience, Marketing Automation, Online Community

How to Find Your Best Content Topics (Without Paying for Market Research)

Written by Julie Dietz on July 27, 2017 at 8:30 AM | 4 minute read

How is your association keeping its offers relevant to members and preparing for the future?

According to a recent study by Leader Networks, most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. That’s a smart goal, but it requires a deep understanding of members and prospects.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Member Experience, Member Communities, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe