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6 Ways Associations Can Improve Chapter Performance

Written by Julie Dietz on October 17, 2017 at 8:30 AM | 5 minute read

If your association has chapters, how many does it have? An impressive 84 is the average according to a 2016 benchmarking report from Mariner Management. That’s a significant number and likely means your chapters have a significant influence on your association’s overall performance.

Since 65 percent of associations don’t have any full-time staff devoted to chapter management, however, building solid relationships and increasing chapter performance is often a challenge.

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Topics: Associations, Member Experience, Online Community, Marketing Automation

Higher Logic Acquires Informz and Real Magnet

Written by Rob Wenger on October 16, 2017 at 9:35 AM | 2 minute read

We can’t believe how eventful 2017 has been for Higher Logic. We’re so proud of all the hard work our employees, partners, and customers have put in to help make this a banner year. And the news doesn’t stop there - we have acquired Informz and Real Magnet!

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Topics: Marketing Automation, Online Community

5 Ways Technology Can Push Your Fundraising Strategy Forward

Written by Carl Diesing on October 12, 2017 at 8:30 AM | 9 minute read

We all know it’s true: technology is becoming more vital with each passing day.

As useful (and addictive) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms.

Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions.

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Topics: Nonprofits and Charities, Online Community Software, Marketing, Online Community, Marketing Automation

The Unexpected Problem with Your Association’s Online Learning Program (and How to Fix It)

Written by Molly Talbert | on October 11, 2017 at 8:30 AM | 4 minute read

 

Did you know, according to the Pew Research Center, 73 percent of American adults consider themselves lifelong learners?

Education is a huge benefit associations can provide for their members, and online education is a great way of providing it. And today, with learning management system (LMS) options that seamlessly integrate with your online community, it’s possible to create a centralized member experience that includes education and certifications of all types.

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Topics: Associations, Engagement, Online Community

Increasing Revenue per Customer: 6 Reasons Why Your Customers Don’t Buy More

Written by Julie Dietz on October 10, 2017 at 8:30 AM | 5 minute read

Eighty percent of your future revenue will come from 20 percent of your existing customers, according to Gartner. For businesses, that’s huge, underscoring just how important it is to focus on customer success and marketing.

If you want to grow your business, you need current customers to keep buying.

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Topics: B2B Communities, Customer Communities, Customer Success, Online Community, Marketing Automation

Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Written by Molly Talbert | on October 5, 2017 at 8:30 AM | 4 minute read

Do you ever wonder why certain videos go viral? Or why some articles get shared widely while others don’t? Dr. Jonah Berger has spent his professional life digging into why certain things take off and why people make different decisions.

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Topics: Associations, B2B Communities, Online Community

From Personalized Marketing to Predicting Client Demand: Brad Klingenberg of Stitch Fix Explains the Power of Data

Written by Molly Talbert | on October 4, 2017 at 8:30 AM | 4 minute read

Data science is a new and growing profession and many companies are scrambling to either find a data scientist or to increase their data team. But what exactly do these people do and how can they help all types of organizations?

At Super Forum 2017, we’re excited to bring Brad Klingenberg, the Vice President of Data Science at Silicon Valley startup Stitch Fix, as a keynote speaker. He’s going to talk about what data scientists can do for organizations and how they wrangle big data into actionable insights.

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Topics: Associations, B2B Communities, Online Community, Marketing Automation

Why You Should Be Obsessed With Your Customer Experience

Written by Heather McNair on October 3, 2017 at 8:30 AM | 3 minute read

Happy CX Day!

For those of you who haven’t heard of CX Day, here’s the rundown: the Customer Experience Professionals Association (CXPA) organizes CX Day as a global celebration of the companies and professionals who create great experiences for their customers.
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Topics: B2B Communities, Customer Experience, Online Community

9 Steps for Building Member Personas

Written by Julie Dietz on September 28, 2017 at 8:30 AM | 6 minute read

How do you decide what content goes in your emails?

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member.

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Topics: Associations, Member Experience, Marketing, Marketing Automation, Online Community

How to Get Members to Download and Use Your Online Community’s Mobile App

Written by Julie Dietz on September 27, 2017 at 8:30 AM | 5 minute read

You have all the pieces in place in to go mobile – a responsive website, mobile-friendly design elements, even an online community app that lets users receive push notifications and access your community from any device. It's a great plan, especially since studies show that by using apps push notifications in your app, you could increase engagement by 2,770 percent

There’s just one problem: people aren’t using your app. They’re not even downloading it.

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Topics: Marketing, Engagement, Online Community Management, Online Community

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