<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner
Explore the Higher Logic Blog:Online CommunityMarketing Automation

Connecting Brands, Clearing Inboxes, and Cultivating Employee Engagement with an Intranet Community [Case Study]

Written by Julie Dietz on February 27, 2018 at 8:30 AM | 6 minute read

 

Ascend Learning uses 12+ brands to deliver custom products and services to high-value industries like healthcare. They have over 1,000 employees with over 30 percent working remotely. But two years ago, the majority of Ascend Learning employees didn’t think much about other brands in the company’s portfolio.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Community Platforms & Updates, Online Community Software, Engagement, Online Community

Web Tracking Is Your Marketing Automation Advantage

Written by Shayna McGroggan | on February 22, 2018 at 8:30 AM | 3 minute read

 

Web tracking may not be the first thing that leaps to mind when you think about marketing automation, but it should be. Like perfecting a golf swing, marketing automation is all about the follow-through, and combining web tracking with automated campaigns is exactly the prep you need before stepping out on the green.

Read More »

There is 1 Comments | Join the conversation.

Topics: Marketing Automation, Marketing, Communications

4 Challenges for Trade Associations and How to Tackle Them with Community

Written by Julie Dietz on February 20, 2018 at 8:30 AM | 5 minute read

We know the value of trade associations – they play a vital role in social and economic dialogue. They bring competing organizations together to protect and promote entire industries, products, services, and workforces.

But like other organizations, trade associations are going through a transition period. Their role in society is becoming muddied and complicated as new competitors emerge, industries contract and expand, and technology reshapes how the world does business. As the world changes, so do the demands of members.

This brings new challenges to the trade association of today, but also provides an opportunity to make it stronger, more efficient, and more effective. Technology and engagement techniques like online communities can help.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community, Associations

Q&A: How to Prepare for the Global Data Protection Regulation (GDPR)

Written by Caitlin Struhs | on February 19, 2018 at 8:30 AM | 7 minute read

Is your organization prepared for the Global Data Protection Regulation (GDPR)? This new E.U. legislation goes into effect on May 25, 2018. We recently hosted a webinar to detail what you need to know and how you can prepare*. Check out the most commonly asked questions below for a primer on how you and your organization can learn and prepare for the changes.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community, Marketing Automation, Email Deliverability, Online Community Software, Marketing

The Marketer's Toolbox: Indispensable Marketing Techniques and Technologies [Infographic]

Written by Caitlin Struhs | on February 15, 2018 at 8:30 AM | 2 minute read

 

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. The best tools out there are easy to set up, easy to use, and get results.

Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. What do you really need and which tools are key for getting results?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Marketing Automation, Email Marketing, Customer Experience, Social Media, Engagement

Two Ways to Demonstrate the Business Impact of Customer Communities

Written by Julie Dietz on February 13, 2018 at 8:30 AM | 3 minute read

Revenue. Customer support costs. Acquisition. Retention. These are basic examples of business metrics companies track to evaluate their performance.

They’re also metrics any online community can use to show business impact.

The best community professionals measure, track, and compare metrics to demonstrate how their communities are impacting their businesses. They start by identifying the most important metrics to their company, then use them strategically to show impact.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community, Customer Communities

Building Personas: Defining Your Audience

Written by Shayna McGroggan | on February 8, 2018 at 2:30 PM | 4 minute read

Creating personas is a valuable practice for many departments across organizations. From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. This helps organizations deliver more personalized experiences, content, and solutions that are tailored to meet the needs of specific segments of your audience. 

To serve your audience well, you have to know them. Before you can start drafting and developing your unique personas, you have to get a data-driven understanding of your environment. This means getting a firm grasp of the makeup of your customer base, your website traffic, and your competition. 

Read More »

There are 0 Comments | Get the conversation started.

Topics: Marketing Automation, Customer Engagement, Marketing, Communications

Are You Calculating Your Online Community’s Business Impact? [eBook]

Written by Julie Dietz on February 6, 2018 at 8:30 AM | 3 minute read

Your online community wasn’t a whim. You didn’t buy, implement, and grow it for no reason. You did it to make a positive impact on your business. And chances are you’ve been successful.

But have you used business metrics to prove that success?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community, Customer Support, Customer Retention

Combining Your Inbound and Outbound Marketing Strategies

Written by Michael Al-Megdad on February 2, 2018 at 8:30 AM | 5 minute read


In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. Inbound marketing encompasses these "new" strategies, with a focus on bringing interested potential buyers to your website and product.

Outbound marketing techniques like mail advertising, cold calling, or radio commercials aren’t as targeted, measurable, or cost effective. They simply canvas large swaths of people and are difficult – if not impossible – to track.

But this shift doesn’t make outbound marketing obsolete. If implemented in conjunction with inbound techniques, outbound marketing can help cement brand recognition with your target audience.

Read More »

There is 1 Comments | Join the conversation.

Topics: Marketing Automation, Marketing, Engagement

4 Professional Services that Save Associations Time and Money

Written by Julie Dietz on January 30, 2018 at 8:30 AM | 4 minute read

There’s never enough time in the day, especially for association professionals. It’s common for association staff to wear multiple hats, consistently switching roles in order to get more done with fewer resources. A membership director also helps with event planning and updating the website, for instance.

The benefit of this situation is your staff knows everything about every part of your association. The downside is your team probably can’t do everything they want to. Your staff is short on time and, with so few employees, you may not have the expertise to take on all the projects you want.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community, Associations

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe