The latest installment in Sarah's video blog includes some easy, breezy advice for creating summertime content on your community. Enjoy!
Let us know what you think of our first video blog from guest blogger Sarah Robinson. A full transcript of her video chat also is included below - enjoy!
One of the biggest frustrations I hear from community managers centers around how to communicate with members in an effective way (i.e. the information actually gets read!). I belong to a lot of communities, so I’m on the receiving end of these types of communications every day. My inbox is flooded with it, in fact. To be honest, I delete most of it before I even open it. But what doesn’t get deleted? What really grabs my attention and keeps me coming back? I’d like to share three real-life examples.
I've been in a lot of conversations recently with community managers and leaders who are feeling incredibly frustrated with the way their communities are (or are not) engaging and growing. As I dig down into what might be causing this frustration, I often run into the same problem over and over again: reality.
The world we live in is becoming a place where isolation and lack of human connections is the norm. We don't know our next-door neighbors. Technology means we don't actually have to talk to or interact with anyone. Our jobs take us far away from friends and family. As I watch these realities day in and day out, I'm struck by the contrast of the rapidly rising trend in the demand for communities. The more our complex world isolates us, the more we seek out human connection and a place to belong.
I spend a lot of time talking with organizations about communities. I listen to their challenges, their frustrations and their successes. What I've discovered is some organizations buy into some of the biggest community management myths out there. These myths then impair their ability to develop the kind of Fiercely Loyal community they know is possible. I'd like to do a little "myth busting" and perhaps share some fresh and useful approaches to these challenges.