So, you are considering building an online customer community, but where do you start? What is it going to take?
You have probably seen several other businesses, maybe even competitors, launch their own online communities as a way to drive business, increase customer satisfaction, and even reduce your operating and support costs. And starting a community may not be as hard an undertaking as you might think. Take it from founder of the Center for Customer Engagement, Bill Lee, when he said that, â€œmore companies can build customer communities than think they can.â€