<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner
Explore the Higher Logic Blog:Online CommunityMarketing Automation

Molly Talbert

Molly is a content writer at Higher Logic and regular contributor to the blog. Previously, she did client services and social media for a small leadership development company. In her down time, Molly reads through the internet, bikes, hikes and day dreams about her home state, New Mexico. She graduated from Middlebury College in Vermont where she studied the environment and writing, learned how to mountain bike through mud and helped edit the student newspaper.
Find me on:

Recent Posts

How Switching to a Private Online Community Helped the Association of Professional Dog Trainers (APDT) Double Community Engagement

Written by Molly Talbert | on June 13, 2017 at 10:35 AM | 3 minute read

 

The Association of Professional Dog Trainers (APDT) once served its members with a Yahoo Group, but only a few hundred members signed up to participate on the platform. Something wasn’t right. APDT needed to find a way to broaden their reach, connecting more members to each other and to the organization.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Communities, Associations, Member Engagement, Online Community

What Makes a High-Performing Team?

Written by Molly Talbert | on May 2, 2017 at 8:30 AM | 4 minute read

 

Raise your hand if you were ever part of little league or played a high school sport. Or maybe you did Model UN or debate club? Whether it was sports teams or other team-oriented extracurriculars, many of us spent a good chunk of our adolescence learning how to function on a team.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Collaboration Tools, Online Community

How Vimeo’s Community Helps Them Create Better Products

Written by Molly Talbert | on April 27, 2017 at 8:30 AM | 6 minute read

We recently caught up with Alexandra Dao, Senior Manager, Research and Customer Insights for Vimeo. Alexandra spoke about how she works with current Vimeo users to do usability testing on new products. Although she doesn’t have a community manager title any more, Alexandra’s career began in community management - and she’s taken those lessons with her.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Engagement, Customer Advocacy, Online Community

Treat Your Volunteers Like Employees

Written by Molly Talbert | on April 25, 2017 at 8:30 AM | 4 minute read

 

What if the way to motivate your volunteers to come back again and again is to forget for a moment they’re volunteers? What if, instead, the key is to recruit and treat your volunteers like employees?

Many volunteer programs struggle with the same problem - getting a core group to return regularly. A lot of people volunteer at least once, but it doesn’t often turn into long-term commitment. But if you manage your volunteers like employees, thinking about their professional development and giving them important tasks and metrics, then they have an incentive to continue volunteering.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Volunteer Management, Online Community

What Can Community Professionals Learn from Influencer Marketing?

Written by Molly Talbert | on April 20, 2017 at 8:30 AM | 4 minute read

Imagine if Google’s Sundar Pichai wrote a guest blog post on your community about the future of cloud computing. Do you think your customers would be excited?

Community professionals often struggle to finds ways of getting one piece of content - a tweet, a video, a blog post, or a discussion thread - to capture your members’ attention, pushing them to engage more. It’s an obstacle many community professionals struggle with - especially since the internet is more vast than ever, making it harder to grab anyone’s attention.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Marketing, Online Community

LEGO Tries a New Type of Community - Will it Work?

Written by Molly Talbert | on March 28, 2017 at 8:30 AM | 4 minute read

LEGO recently announced it was ending its LEGO Message Boards (LMB). This upset many longtime LMB members as well as people in the larger community industry - especially because it didn’t say if there was going to be a replacement community, or why it made such a drastic decision in the first place.

Instead of offering reasons or an alternative, LEGO simply said it was shutting the community down and deleting everything - cold turkey.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, Online Community

Should You Remove Negative Reviews from Your Community?

Written by Molly Talbert | on March 23, 2017 at 8:30 AM | 5 minute read

You went out to dinner and had a horrible experience. What do you do? Many people would go to a site like Yelp and post about how the food was late, cold, and over-priced. Hopefully the restaurant either sees your review and apologizes, or a future customer decides to eat somewhere else.

The truth is, consumers trust peers, even if they find that advice online. According to Jay Baer’s book, Hug Your Haters, 80 percent of American consumers say they trust online reviews as much as personal recommendations. People are swayed by online reviews even if they don’t know the person who wrote it.

Read More »

There is 1 Comments | Join the conversation.

Topics: Online Community Management, Customer Retention, Customer Support, Online Community

Bringing Real-Life Neighborhoods Online: NextDoor’s Privacy Issues

Written by Molly Talbert | on March 9, 2017 at 8:30 AM | 5 minute read

NextDoor reinvented the idea of a neighborhood listserv, and turned what used to be mass emailing into an online neighborhood community. To join, you simply confirm your address via credit card, phone number, or a postcard sent to your house. Once you have access to your neighborhood community, members share all sorts of information, such as garages sales, lost and found items, break-ins, or information about local elections.

It’s an empowering concept that has taken off - as of June 2016, over 100,000 neighborhoods in the United States had joined NextDoor. The idea of real places informing online spaces worked to NextDoor’s advantage.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community

Online Communities are Organizational Silo Breakers

Written by Molly Talbert | on March 7, 2017 at 8:30 AM | 3 minute read

 

What department should be involved in their organization’s community? Generally, people would say it depends on what type of community it is. Some might say support, since communities are a natural gathering place for customers to seek help. Others might say human resources, if it’s an employee intranet.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Engagement, Marketing, Online Community

Lessons From the (Long) History of Online Communities

Written by Molly Talbert | on February 20, 2017 at 8:30 AM | 5 minute read

Some people think that online social networking began with Facebook or MySpace - but they couldn’t be farther from the truth.

Even before the invention of the World Wide Web in 1989, people used the internet - a massive network of computers - to congregate virtually. (Believe it or not, there is a difference between the internet and the web.) Communities sprang out of that connectedness - communities such as The WELL, UseNet and ARPANet, which began as early as the ‘70s and ‘80s.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe