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Mark Eichler

Across diverse professions and technologies, Mark Eichler has been building communities and coalitions for the past 20 years. From 1994 to 2000, Mark served as legislative assistant and political aide to US Senator Bill Roth. In Washington, Mark's legislative portfolio included telecommunications and internet policy at the dawn of the browser era. Since 2000 Mark has worked as a public school teacher, lobbyist, consultant and technology manager. Mark’s professional association experience includes working for the Risk and Insurance Management Society and serving as Senior Web and Communications Strategist for the Society of Naval Architects and Marine Engineers. In 2010 Mark joined Higher Logic, a leading provider of private online communities for nonprofit and for-profit organizations. Higher Logic powers thousands of communities for millions of users. Mark is the Product Manager for Higher Logic.
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Recent Posts

User Experience and Accessibility

Written by Mark Eichler on February 16, 2016 at 10:00 AM | 4 minute read


All aboard the community platform! If you want everyone in your organization to engage on your community, you need to make sure it’s accessible for everyone, including people with visual impairments or physical impairments that prevent them from using a mouse.

All websites should strive to achieve accessibility principles. So how do you make sure your website is as accessible as it can be? Really, there are three different parts to the puzzle, especially for social and community-centered online experiences: what a software platform offers, what administrators running your platform can do, and what your members and users can do.

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Topics: Online Community Management, Member Experience, Customer Experience, Online Community, Marketing Automation

Accessibility: Getting Everyone Engaged

Written by Mark Eichler on June 4, 2015 at 5:12 PM | 3 minute read


The bottom line: websites should be easy to use. A user-friendly and responsive website means going beyond fun graphics and intuitive navigation. This means every web page should be visually approachable for every kind of user across the spectrum of visual limitations. 

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Topics: Community Platforms & Updates, Customer Experience, Member Experience, Engagement, Online Community, Marketing Automation

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