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Marisa Fiore

Marisa is a Marketing Operations Specialist at Higher Logic with a background in journalism, business analytics and marketing. She currently manages reporting, data projects and technical operations for the marketing team. She loves digging deep into (clean) data and finding actionable insights to make strategic decisions. When she’s not knee deep in data, you can find her snuggling with her cat Samantha Marie or in a dance studio teaching Irish dance with Walker Academy of Irish Dance.

Recent Posts

Google Remarketing: 6 Tips for Advertising Success

Written by Marisa Fiore on March 21, 2019 at 8:58 AM | 8 minute read

There’s marketing, and there’s Google Ads  ‘remarketing’ – a term Google established in regards to their ability to enable websites to show targeted ads to users who have already visited their sites. The term ‘retargeting’ seems to get thrown around in the same bucket since this is the term Facebook uses in regards to their advertising efforts, but we’re talking about Google Ads (formerly known as Google AdWords) today.

The ultimate goal of remarketing? You want people to convert. Specifically:

“Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.” [Google]

When remarketing is done successfully, you can re-engage prospects that dropped off, transforming them into leads and converting them based on behavioral actions. When you increase conversions, you increase ROI. It’s as simple as that.

We’ll dive into some quick tips to help you embrace Google remarketing as part of your strategy.

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Topics: Engagement, Marketing, Member Retention, Customer Engagement, Customer Retention, Member Engagement, Advertising

7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Written by Marisa Fiore on November 1, 2018 at 5:05 AM | 5 minute read

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. But it doesn’t have to be!

Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. (Now you’re saying, “but Marisa…reporting is the hard part.”)

Well, have no fear, I’ve got seven tips to help you learn how to track the right thing and understand your numbers.

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Topics: Marketing, Volunteer Management, Associations, Member Retention, Online Community

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