Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. But it doesn’t have to be!
Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. (Now you’re saying, “but Marisa…reporting is the hard part.”)
Well, have no fear, I’ve got seven tips to help you learn how to track the right thing and understand your numbers.