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Marina Devalia

Marina, Higher Logic's Vice President of Marketing, is an experienced marketer with the ability to drive product vision in enterprise SaaS industry. With a passion for building effective marketing operations, she creates scalable, integrated campaigns to target accounts, influencer audiences, and decision-making buyer personas. In her four years with Higher Logic, Marina has implemented a revenue-focused marketing framework with high conversion and lead generation rates.

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Ace 2019 with 6 Expert Marketing Strategy Tips

Written by Marina Devalia on January 2, 2019 at 11:32 AM | 13 minute read

How can we better engage our customers? How can marketing and sales teams work more efficiently? How can we produce more qualified leads?  

If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques. 

As always, marketing is evolving. Successful marketers know that staying ahead of the game means adopting the trends that will give you sustainable growth and make your company more competitive 

So, how do you know which trends are worth pursuing? To help you out, we’ve compiled a list of the six most promising trends to adopt. You’ll find practical tips along the way to help you get started with each one. 

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Topics: Marketing, Marketing Automation

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