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Maddie Grant

Maddie Grant, CAE, draws from more than 15 years of experience in internal and external community-building to help organizations build capacity for using social media to achieve business results. She is Editor at SocialFish, a well-known industry blog focusing on social media for associations and nonprofits, and she is co-author (with Jamie Notter) of the book, Humanize: How People-Centric Organizations Succeed in a Social World. In 2014, Maddie and Jamie created their own consulting firm, Culture That Works LLC, helping organizations build stronger cultures for better performance. Her next book, When Millennials Take Over, is due out in early 2015.
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Recent Posts

Design Your Online Community for the Users, Not for the Organization

Written by Maddie Grant | on March 24, 2015 at 9:42 AM | 2 minute read

We talk a lot about how social media has changed marketing pretty drastically, and we also talk about the Millennial generation's use of social media and how much time they spend online and behind their screens. But we're missing a more important point. When you look at the bigger picture, the real game changer behind social media has been the way it has transferred power away from central institutions and towards individuals.

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Topics: Millennials, Marketing, Member Communities, Online Community

The Bigger Picture on Why Millennials Matter

Written by Maddie Grant | on February 26, 2015 at 5:51 PM | 3 minute read

Last week I did a webinar for the Higher Logic Learning Series (with my co-author, Jamie Notter) that talked about some of the research and findings in our new book, When Millennials Take Over. You can watch the whole webinar via the embedded video below:

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Topics: Millennials, Online Community

Get Ready for Transparency

Written by Maddie Grant | on January 27, 2015 at 12:37 PM | 3 minute read

For decades it has been understood that information should only be shared with the people who truly "need to know" it. Part of this was driven by efficiency. It would take a significant amount of time and effort to communicate everything to everybody, particularly before the Internet, so we made careful choices about what information we shared with whom.

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Topics: Millennials, Associations, Member Communities, Online Community, Marketing Automation

Preparing Your Community for the Digital Generation

Written by Maddie Grant | on December 3, 2014 at 9:37 AM | 3 minute read

In a few years, the Millennial generation (born between 1982 and 2004) will be the single largest segment of the workforce - a spot they will hold for decades to come. That means they are likely to become the most important part of your online community, and like every generation before them, they are entering the scene with some different perspectives on how the world works and their roles in it. Understanding this generation a little better will not only help you attract them, but retain them.

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Topics: Millennials, Member Engagement, Associations, Online Community

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