I have a quick question for you: what’s the ROI of your community?
Generally, when I speak with other community managers, they have one of three responses to this question:
- Uh…what?
- Engagement!
- An actual demonstration of return on investment
I have a quick question for you: what’s the ROI of your community?
Generally, when I speak with other community managers, they have one of three responses to this question:
Topics: Online Community Management, Member Retention, Member Engagement, Online Community
Recently a few of us from Higher Logic HQ headed up to Brooklyn in order to attend CMX Summit East. CMX is an organization-cum-event series that has sprung up in order to fill the deep-seated craving among community managers for our own community of practice. Though the hipster quotient was high (it was in Williamsburg, after all), the education was anything but. Community management is coming into its own, as an art and as a science.
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Higher Logic is an industry leader in cloud-based engagement platforms. Our data-driven approach gives organizations an expanded suite of engagement capabilities, including online communities and marketing automation. From the initial web visit to renewal and ongoing engagement, we help you track and manage interactions along each stage of the digital customer experience.
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