Due to its newness in our business lexicon, "online community management" is a term that is often met by feelings of confusion. Most business people don't have much experience with online community strategies.
Research often reports online communities strategies amongst the most effective marketing and customer relationship strategies, while it is also one of the most underutilized approaches.
However, with proper resource planning. learning how to launch, plan, and grow your community doesn't have to be so scary.
So, take a deep breath and read on. It's really just like learning anything else in business. It's a process with best practices and tips to make it easy.