<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner
Explore the Higher Logic Blog:Online CommunityMarketing Automation

Joshua Paul

Josh has over 18 years of hands-on and executive marketing experience helping companies systematically increase revenue through measurable marketing and sales strategies. Prior to joining Higher Logic, Josh held a variety of senior product management and marketing roles at technology companies. When he is not working, Josh enjoys building businesses, sailing, and spending time with his wife and children.
Find me on:

Recent Posts

Best Online Community Tips from the Week of August 30, 2015

Written by Joshua Paul | on September 4, 2015 at 8:30 PM | 3 minute read

Top Ten for the Week of August 30, 2015

In case you missed this community management advice, we've got you covered! Check out this past week's most useful online community management and customer engagement tips.

Read last week's Top Ten here.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management

Top Customer Engagement Resources for the Week of August 23, 2015

Written by Joshua Paul | on August 28, 2015 at 5:30 AM | 3 minute read

The  Top Ten for the Week of August 23, 2015

Finish the weekend smarter that you started it. Check out this past week's most useful online community management and customer engagement advice.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, Online Community

Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]

Written by Joshua Paul | on August 27, 2015 at 9:00 AM | 6 minute read

Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. It is the association industry's deepest look into trends, tools, and tactics. This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership.

At Higher Logic, we analyzed the data and saw connections between the report's findings and the role that private online member communities play in associations.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Member Communities, Associations, Member Engagement, Online Community

Top Online Community Management Posts for the Week of August 16, 2015

Written by Joshua Paul | on August 21, 2015 at 8:20 AM | 3 minute read

The Top Ten for the Week of August 16, 2015

Pour yourself another cup of coffee and catch up on this week's most useful online community management and customer engagement advice.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community

How Private Member Communities Create Value For Your Association Members

Written by Joshua Paul | on August 20, 2015 at 8:30 AM | 5 minute read

We have been involved with ASAE, the "association of association executives," for over 12 years. During this period, we have come across countless resources that inform and shape our approach to online communities. 

Their latest publications are no exception. ASAE Press recently published The Demand Perspective: Leading from the Outside In by Anna Caraveli, PhD.

The book investigates the deficit that exists within a lot of associations when it comes to membership management. Caraveli interviewed over 40 association leaders that were struggling to define their association's role in constantly evolving, and often unforgiving, markets. Every association had the same goals and questions.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Online Community

The Must-Read Online Community Management Resources for the Week of August 9, 2015

Written by Joshua Paul | on August 14, 2015 at 8:49 AM | 3 minute read

The Top Ten for the Week of August 9, 2015

If you're like me, you use the quiet mornings of the weekend to catch up on some of the interesting articles, videos, and podcasts that came across your social feeds during the week.

Allow us to help! We've compiled this week's best online community management and customer experience articles from around the web just for you.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community

5 Lessons for Online Community Managers from Neighborhood Social Network, Nextdoor

Written by Joshua Paul | on August 11, 2015 at 9:12 AM | 7 minute read

When something breaks at your house, say a leaky shower, a roof that has outlived its useful life, or canister lights that mysteriously stops working, you feel an extraordinary amount of stress. You can mitigate that stress by having a collection of competent, trustworthy people who you can call to get the job is fixed in a reasonable timeframe and at a reasonable price.

I recently moved across the country to an area where I have never lived and wasn't familiar with the local service providers. When I moved into our new house and it needed a half-dozen jobs done, the stress mounted.

Read More »

There is 1 Comments | Join the conversation.

Topics: Online Community Management, Online Community

The Best Community Management Tips for the Week of August 2, 2015

Written by Joshua Paul | on August 7, 2015 at 9:00 AM | 3 minute read

The Top Ten for the Week of August 2, 2015

As we announced last week, we're saving you hours each week by compiling the best online community management and customer engagement articles from around the web and delivering them directly to you.

You can catch up on last week's Top Ten here.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community

Top Community Management Posts for the Week of July 26, 2015

Written by Joshua Paul | on July 31, 2015 at 8:34 AM | 3 minute read

Introducing the  Top Ten

We know that you're busy, so we're bringing you the must-read online community management and customer engagement articles from the past week.

The Top Ten Team has scoured the web to bring you're the best of the best in community strategy and management tips.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community

Will Your Online Community Still Need a Community Manager Once Members Start Sharing With Each Other?

Written by Joshua Paul | on July 28, 2015 at 8:45 AM | 3 minute read

From fortune 200 companies to large associations, we help a variety of different types of organizations plan online customer or member communities. Since building community is still an emerging business strategy, we get a lot of great questions from some very smart business people.

Our online community consultants answer a fair amount of questions about creating a solid online community strategy. However, the majority of the questions that we field focus on the logistics and management of online communities.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe