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Jake Fabbri

Jake Fabbri is the Vice President of Marketing at Fonteva with over 18 years of experience working in marketing management. He has experience with lead generation, content marketing, marketing automation, and events.
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Recent Posts

3 Ways to Strengthen Communication Using Smart Member Data

Written by Jake Fabbri on January 24, 2019 at 8:40 AM | 7 minute read

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program.

After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Member engagement drives retention, and communication is the key to boosting engagement.

Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. There are a few essential elements to consider as you develop smarter communication strategies for your membership program.

To strengthen your communication strategy through smart data usage, try these three tips:

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Topics: Online Community, Marketing Automation, Communications, Engagement, Member Engagement, Associations

5 Expert Tips to Revamp Your Event Management Strategy

Written by Jake Fabbri on May 1, 2018 at 8:30 AM | 8 minute read

Your events can be the highlight of your member community experience! Especially for communities spread out over a wide geographic area, a monthly or yearly gathering is an exciting event to look forward to.

To keep members excited about attending, your events need to be better every year than they were the last. On one level, that means bringing back the most popular sessions, speakers, and sponsors your attendees loved.

But the member experience is more than just speakers and merchandise. You also need sustainable, behind-the-scenes management processes and tools to help you pull off a seamless event every time.

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Topics: Online Community, Marketing Automation, Associations

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