Your association provides your members with many different opportunities to develop as professionals and grow in their careers.
But to do this effectively, you need to have a system in place for gathering, organizing, and accessing the member information that provides you with insight into their goals and preferences: an association management system, or an AMS. As you get larger or want to offer more advanced programming, managing your membership through spreadsheets or disconnected databases just won’t cut it.
(Already use an AMS for your association? These tips will help you make the most of your investment.)
Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: