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Hunter Montgomery

Hunter is a highly accomplished global marketing executive with over 20 years of experience in the management and leadership of marketing and business operations. In his role as Chief Marketing Officer of Higher Logic, Hunter is responsible for overall marketing strategy and provides direction in positioning and messaging, demand generation, branding, public relations and customer engagement to ultimately help clients connect with Higher Logic’s intuitive software platform. Prior to Higher Logic Hunter was the Vice President of Marketing at Vocus, Inc. where he was responsible for planning and budgeting, sales and marketing alignment, analytics and reporting, data governance and strategy, marketing systems, and campaign marketing.
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Recent Posts

Why 2015 Will Be the Year of the Private Online Community

Written by Hunter Montgomery | on February 23, 2015 at 4:31 PM | 2 minute read

At Higher Logic, we've always believed that the key to engaging members, customers and constituents is through building a private community over which your organization has control, rather than building that community on a public social media site. But because of the popularity of sites like Facebook, Twitter and LinkedIn - and the fact that those platforms are free (although the time your staff spends managing them is not) - many organizations think that member engagement efforts are better spent on those free social channels than on an owned community or collaboration platform.

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Topics: Online Community Management, Social Media, Customer Communities, Member Communities, Online Community

Creating Great Content Through Your Community

Written by Hunter Montgomery | on October 29, 2014 at 12:00 PM | 2 minute read

Online communities pride themselves on bringing innovation to the member experience. To be an innovator in the community space means tackling new ways to communicate and offering useful content to members on a regular basis. Some of the best content creation ideas come from our own clients. Check out Higher Logic's top five for content creation that you can implement right away.

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Topics: Online Community Management, Marketing, Associations, Online Community

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