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Heather Arkwright

Heather is part of the community management team at Higher Logic. Her job is to work with clients to provide strategies, best practices, and recommendations to foster healthy, vibrant online communities with engaged and passionate members. Heather previously worked at WeddingWire, a local DC technology start-up as a Customer Success Manager and Community Manager.
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Recent Posts

3 Creative Ways Associations and Nonprofits Can Use Volunteer Management Tools

Written by Heather Arkwright | on April 24, 2018 at 8:30 AM | 4 minute read

Associations and nonprofits are always trying to make more of an impact with less – less money, less staff, less resources. It’s made them some of the more creative and efficient organizations we’ve ever seen.

But there’s still one piece of software you may not be using at full capacity: your volunteer management platform. Volunteer tools are standard for associations and nonprofits, and they can be used for much more than just standard volunteer tasks.

To help cut down your tech budget and get more done, we’ve put together a list of the features most volunteer software has and creative ways you can use those tools to fulfill other, less traditional volunteer needs.

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Topics: Online Community, Associations, Nonprofits and Charities, Volunteer Management

Can Email Make Online Community Gamification Fun?

Written by Heather Arkwright | on September 27, 2016 at 9:00 AM | 5 minute read

Watching the adrenaline-inducing Olympics inspired me to think about ways community professionals can refine our own systems for awarding our community users. How can we make gamification more authentic and fun?

At this point, community professionals are all pretty well-versed in the value of enacting gamification campaigns for our communities. But another crucial part of gamification -- one that’s often overlooked -- is alerting members via email.

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Topics: Engagement, Online Community Management, Online Community

Is Your Online Community Sitting in Summertime Silence?

Written by Heather Arkwright | on July 5, 2016 at 8:30 AM | 3 minute read

It’s that time of year again. Summer is in full swing and it’s too nice to sit at your desk all day -- and the proof is in your engagement numbers.

What’s happening? For unseasoned community manager, it can be hard to tell if your lower engagement rates are early signs of a long term downtrend, or just a temporary lack of energy.

Don’t worry -- you’re probably experiencing the summertime silence.

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There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Online Community

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