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Greg Pollack

Greg is Higher Logic's Sales Manager. He works best at the intersection of business and technology. This could mean being a technical project manager for complex business scenarios, working on the innovation team to create new products for the market, or leading all technical questions, demos, and discussions during the sales cycle.
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Recent Posts

The Cognitive Surplus: Tapping into Your Members' Knowledge

Written by Greg Pollack on October 8, 2015 at 9:00 AM | 3 minute read

There is a widening gap within humanity right now, between very few people doing a lot of interesting, productive and innovative stuff, and many people doing absolutely nothing. The thing is, everyone has the potential to affect change. This concept has recently been coined as cognitive surplus. We can’t simply ask everyone to start doing incredibly productive tasks all at once—a heralded concept of productivity and volunteerism is start small, ask small.

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Topics: Engagement, Volunteer Management, Online Community

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