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Dave Sabol

Dave is responsible for marketing operations at Higher Logic. Specifically, he oversees CRM, marketing automation, Inbound, SEO/SEM, analytics and managing our technology integration and web assets. Prior to joining the company he served as the Director of Marketing Technology for an award winning integrated marketing agency. Dave holds a number of industry specific certifications in areas such as SEO, SEM, and Analytics and has an MS Ed. from East Stroudsburg University (PA).
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Recent Posts

The New Normal for Mobile and Responsive Design

Written by Dave Sabol | on April 20, 2015 at 4:42 PM | 2 minute read

What you should know about Google's new search algorithm

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Topics: Community Platforms & Updates, Customer Experience, Member Experience, Marketing Automation, Online Community

Facebook's New 'At Work' Platform: Why It Can't Replace Your Online Community

Written by Dave Sabol | on January 22, 2015 at 2:25 PM | 2 minute read

Facebook recently announced a new enterprise-focused version of its social network, Facebook at Work. The features will include document collaboration, employee news feeds and profiles and the ability to build a professional network of contacts. Facebook is still a free platform (and right now, Facebook at Work is as well. They're also touting the fact that it will be ad-free), so those who use it personally might gravitate to it for that sole reason. Most businesses will probably still shy away from functionality issues, a lack of control and no option of owning your own data.

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Topics: Community Platforms & Updates, Social Media, Collaboration Tools, Online Community

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