When it rains, it pours.
And man, is it pouring. It seems like every few hours we hear another piece of crummy news from the media, our friends, or our coworkers. Something always seems to be going wrong, which may just be a symptom of the fact that we're living in turbulent, uncertain times. Times that can be more than a little frightening.
Topics: Associations, Member Experience, Communications, Online Community
Has your competition gotten a little too close for comfort recently?
If you're like most businesses, your competition has increased in the past few years. That could mean that more local organizations are gunning for your audience, or that your competition has gone from your backyard to global. The internet has made it so much easier for small companies, large corporations, and organizations from around the world to zero in on your customers.
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Topics: Online Community Software, Online Community, Customer Success, Customer Retention
Have you ever noticed that everyone and their brother has some advice for you?
Oh, you got a new job? Get there early, make sure you reply to emails right away and ask lots of questions so they know you're interested. And wear your gray slacks, they're very professional.
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When I was in high school I was invited to one of those coveted boy-girl parties. It was a friend's birthday and she was making a big deal of everything, renting out an entire church hall for the event.
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Topics: Member Engagement, Associations, Online Community
Do you remember sitting at the kiddie table? I do, and it's a memory that brings up mixed feelings. I loved the kiddie table when I was five, but by 14 I was tired of all the screaming children. I wanted to move on to the main table. I imagine you can think of a time when you wanted the same thing.
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Topics: Associations, Member Experience, Millennials, Online Community, Marketing Automation
Several years ago Ducati Motor Holdings, manufacturer of luxury motorcycles now owned by Audi, made a decision. They wanted to start an online community for fans of their brand. Sounds like a good idea doesn't it? Except for one tiny thing. A vibrant, online Ducati fan community already existed and it didn't belong to them.
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Topics: Associations, Member Communities, Online Community
Your employees are smart. They're driven, educated, and passionate about your mission. After all, according to ASAE's Association Career Headquarters, workers often enter the association field because a job is a good fit, but they stay for your mission and your culture.
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Topics: Associations, Online Community, Marketing Automation
Trolls were once thought of as mythical creatures, but they are now very real. If you've spent any time interacting (or reading) comments on the Internet, you've undoubtedly come across trolls.
Troll is a slang term for people who purposely sow discord and aim at getting people upset. They often do so anonymously or under a pseudonym, avoiding the personal criticism of others by hiding their identity. Internet Trolls, while annoying, are relatively harmless when they are recognized for what they are - instigators and curmudgeons. They can even be beneficial to an organization if their comments bring a lot of eyes to a post.
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Topics: Associations, Member Communities, Online Community Management, Online Community
Do you rely on Facebook for news about your friends? Engagement announcements? New jobs? Travel plans? Individuals have been relying on Facebook for this kind of news for years now, and it didn't take organizations long to follow suit. Both businesses and associations jumped on the Facebook bandwagon to share their news, and promote their products, educational courses, and benefits.
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Topics: Associations, Online Community, Member Engagement
Ah, the honeymoon stage. White sand beaches, a gentle breeze, drinks with the little tiny umbrellas. It's great, until someone makes a mistake and overbooks your hotel or cancels your flight.
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Topics: Associations, Member Experience, Member Engagement, Online Community, Marketing Automation
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