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Explore the Higher Logic Blog:Online CommunityMarketing Automation

Caitlin Struhs

Caitlin is the marketing editor for Higher Logic. She manages the marketing and sales content calendar while overseeing content creation, editing and blogging throughout all marketing channels. Prior to Higher Logic, Caitlin wrote her way through marketing and publishing for an online education company, an association and a children’s museum.
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Recent Posts

Engage Your Membership with Social Technology [Case Study]

Written by Caitlin Struhs | on February 6, 2019 at 7:45 AM | 3 minute read

The American Society of Association Executives (ASAE) was ready to take member engagement to the next level. As its member base grew, the association needed to adjust member communications to match. So it gave members a voice and a platform with powerful social networking, discussion, and information-sharing tools.

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Topics: Engagement, Member Engagement, Collaboration Tools, Online Community, Integration

AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign [Case Study]

Written by Caitlin Struhs | on January 30, 2019 at 7:45 AM | 3 minute read

The American Association for Respiratory Care’s (AARC) membership was stalled. A flat line in the association’s core group of active members was even starting a bit of a downturn.

This steady decrease in membership renewals gave rise to a growing number of lapsed members. Sherry Milligan, Associate Executive Director of Membership, was determined to find the right action plan to quickly change that trajectory.

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Topics: Engagement, Associations, Member Retention, Member Engagement, Marketing Automation

Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Written by Caitlin Struhs | on October 30, 2018 at 5:10 AM | 5 minute read

Today’s preferred customer experience combines support, community, and outreach into one unified platform.

Zenoss has facilitated a user community for over 10 years, becoming the de facto online gathering place for IT Ops customers. Recently, Zenoss enhanced customer experience by revamping its online community – name, brand, and all.

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Topics: Engagement, User Group Communities, Customer Engagement, Customer Experience, Customer Support, Customer Success, Online Community

Q&A with The Discovery Educator Network Community: Connecting and Empowering Educators Across the Globe [Case Study]

Written by Caitlin Struhs | on October 16, 2018 at 8:14 AM | 8 minute read

Where can educators around the globe find resources, advice, networking, and support when they need it? There was never one dedicated space that offered a sense of community beyond the walls of a school building or district. Connecting was difficult - until the Discovery Educator Network (DEN). 

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Topics: Online Community Management, Engagement, Member Engagement, Online Community

Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Written by Caitlin Struhs | on August 14, 2018 at 7:50 AM | 6 minute read

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

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Topics: Engagement, Member Communities, Associations, Online Community

3 Copywriting Best Practices for Your Email Campaigns

Written by Caitlin Struhs | on March 29, 2018 at 12:15 PM | 3 minute read

 

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Even if you convince someone to open your email, how compelling is your content and the offer? It’s easier said than done in an era where we obsess over “Inbox Zero” and contend with complicated spam filters.

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Topics: Communications, Marketing, Email Marketing, Marketing Automation

The Power of Audience Segmentation [Infographic]

Written by Caitlin Struhs | on March 8, 2018 at 12:00 PM | 2 minute read

 

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. So how can we get more personal with our audience and send them what they need? Audience segmentation is the key.

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Topics: Communications, Marketing, Member Engagement, Email Marketing, Marketing Automation

Q&A: How to Prepare for the Global Data Protection Regulation (GDPR)

Written by Caitlin Struhs | on February 19, 2018 at 8:30 AM | 7 minute read

Is your organization prepared for the Global Data Protection Regulation (GDPR)? This new E.U. legislation goes into effect on May 25, 2018. We recently hosted a webinar to detail what you need to know and how you can prepare*. Check out the most commonly asked questions below for a primer on how you and your organization can learn and prepare for the changes.

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Topics: Marketing, Online Community Software, Email Deliverability, Marketing Automation, Online Community

The Marketer's Toolbox: Indispensable Marketing Techniques and Technologies [Infographic]

Written by Caitlin Struhs | on February 15, 2018 at 8:30 AM | 2 minute read

 

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. The best tools out there are easy to set up, easy to use, and get results.

Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. What do you really need and which tools are key for getting results?

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Topics: Engagement, Social Media, Customer Experience, Email Marketing, Marketing Automation

A Century-Old Association Committed to Online Community and Data Analysis

Written by Caitlin Struhs | on December 7, 2017 at 8:30 AM | 5 minute read

The Association to Advance Collegiate Schools of Business (AACSB) is more than a century old, but that doesn’t mean it relies on old technology. Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. Managing and providing value to such a wide-ranging membership is no small task, especially given AACSB’s relatively small staff—time and efficiency are precious commodities.

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Topics: Community Platforms & Updates, Engagement, Associations, Online Community Software, Member Engagement, Online Community

What We Love About the New Business Impact of Online Communities Study

Written by Caitlin Struhs | on February 10, 2017 at 8:58 AM | 3 minute read

According to the new Business Impact of Online Communities Study by Leader Networks, which surveyed hundreds of communities, about 35 percent of community leaders surveyed said they lack meaningful metrics to report success in business terms. That’s a sizeable number.

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Topics: Online Community Management, Marketing, Online Community

Protech Associates Creates “Tier 1 Support on Steroids” [Case Study]

Written by Caitlin Struhs | on December 5, 2016 at 8:45 AM | 7 minute read

Based in Columbia, Maryland, Protech Associates, Inc. provides cloud association management software powered by Microsoft Dynamics CRM and run on the Microsoft Azure cloud. The organization has dedicated more than 30 years to exclusively serving the association community and is continuously looking for ways to improve the products and services it delivers.

In early 2015, Protech realized it needed an online community to enhance its customer support experience. Protech Director of Customer Care Matt Bruffey spearheaded the project, which has become one of Protech’s most valuable benefits for its customers.

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Topics: Engagement, Marketing, User Group Communities, Customer Support, Online Community

The 2016 Super Forum Community Expert Panel: Highlights

Written by Caitlin Struhs | on November 28, 2016 at 8:30 AM | 7 minute read

We were honored to host four renowned community thought leaders at this year’s Super Forum. It was a vibrant discussion that included data versus passion in community, engagement as it relates to retention, the state of community management, and influencing community behavior.

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Topics: Community Platforms & Updates, Online Community Management, Engagement, Online Community

Dynamic Communities Spurs Engagement and Conversation for Microsoft User Groups

Written by Caitlin Struhs | on October 10, 2016 at 9:15 AM | 8 minute read

Dynamic Communities, Inc. is the administrative organization behind professional software user groups such as the Dynamics AX User Group (AXUG), the Dynamics GP User Group (GPUG), the Dynamics CRM User Group (CRMUG), the Dynamics NAV User Group (NAVUG), and more. Formed to ease the burden on the volunteer leaders of these Microsoft application-focused user groups, Dynamic Communities is committed to serving the needs of its members and helping each organization to grow. In total, more than 95,000 members participate in Dynamic Communities-managed user groups.

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Topics: Engagement, User Group Communities, Online Community

CXPA Elevates the Customer Experience with Community

Written by Caitlin Struhs | on September 15, 2016 at 8:30 AM | 8 minute read

The Customer Experience Professionals Association (CXPA) was founded in 2011 as a premier, global non-profit organization dedicated to the advancement and cultivation of the customer experience profession. The organization aims to increase both impact of visibility of customer experience professionals, facilitate effective member-to-member sharing, and establish respected industry standards.

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Topics: Marketing, Customer Communities, Customer Experience, Online Community

How the Membership Economy Supports Community: An Interview with Robbie Kellman Baxter

Written by Caitlin Struhs | on September 7, 2016 at 8:00 AM | 6 minute read

Robbie Kellman Baxter is the author of “The Membership Economy.” We had the chance to chat with Robbie about the Membership Economy and how to successfully apply this approach to online communities - here are the highlights.

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Topics: Online Community Management, Engagement, Marketing, Online Community

AARC Works to Advance Health Care Through Its Online Community [Case Study]

Written by Caitlin Struhs | on August 31, 2016 at 9:00 AM | 4 minute read

The American Association for Respiratory Care (AARC) is an association for respiratory care and allied health professionals interested in cardiopulmonary care. It’s also the only professional organization supporting respiratory care in the United States. AARC is a long-time Higher Logic client, and we recently checked in with it’s community team: Asha Desai, project manager and HOD liaison, and Amanda Feil, membership development manager. Read the highlights from our chat on how AARC’s online community has impacted its members over the years.

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Topics: Communications, Online Community Management, Engagement, Online Community

NAASF Crowdsources Customer Support and Advocacy with Online Community [Case Study]

Written by Caitlin Struhs | on August 11, 2016 at 8:30 AM | 6 minute read

The North American Association of Subway® Franchisees (NAASF) uses online community to advocate for members and solve industry problems for fast food franchises. Franchisees want to communicate with each other and share resources and best practices, but they don't always want franchisors steering those conversations. NAASF recognized a communication challenge and set out to develop a better system for its franchisees to gather and share knowledge.

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Topics: Community Platforms & Updates, Communications, Customer Support, Customer Advocacy, Online Community

Volunteers Are the Air We Breathe

Written by Caitlin Struhs | on April 11, 2016 at 8:00 AM | 4 minute read

Happy National Volunteer Week! What are you and your organization doing this week to celebrate? We kicked off the festivities a little early this year – for April's Learning Series webinar, we joined forces with Mariner Management’s Peter Houstle, who discussed the changing tides (pun intended) of volunteerism and how the old volunteer model just won’t cut it anymore.

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Topics: Volunteer Management, Online Community

Cultivating Community Management with Missouri REALTORS®

Written by Caitlin Struhs | on March 29, 2016 at 2:00 PM | 6 minute read

Higher Logic has helped Missouri REALTORS® with building community since April 2012 — that’s when the organization launched its original community, THE LANDING. Since then, Missouri REALTORS® has watched its member community grow and evolve.

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Topics: Online Community Management, Engagement, Online Community

Crowdsourcing Your Community Goals

Written by Caitlin Struhs | on March 8, 2016 at 9:00 AM | 4 minute read

Are you part of a community making information available and accessible to others? It could be a national association for the healthcare industry, a Reddit group for gaming geeks or even the anonymous pages of Wikipedia. The key: you and a group of people are coming together to be productive and hopefully offer something to whatever at-large community you care about.

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Topics: Online Community Management, Engagement, Volunteer Management, Online Community

Community Refresh: SAE International's Member Connection

Written by Caitlin Struhs | on March 1, 2016 at 8:00 AM | 5 minute read

SAE International decided to completely revamp its original online member community, with some help from Higher Logic’s Community Management Services. We chatted with Matt Creech, MBA, Director of Membership & Sections from SAE International, to learn more about how SAE has seen better engagement and growth since the launch of its new community, Member Connection.

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Topics: Community Platforms & Updates, Online Community Management, Online Community

I Heart Southwest: When Airlines Take a Community Approach

Written by Caitlin Struhs | on February 15, 2016 at 9:30 AM | 5 minute read

I’m a loyal Southwest customer - our relationship began in my broke college days as a means to find cheap flights for visiting family and friends. It was a small airline with nicer-than-normal customer reps available when I had to reschedule.

But over the years, my devotion to this small, quirky transportation company has grown from convenience to brand loyalty and a real sense of community.

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Topics: Online Community Management, Marketing, Customer Engagement, Customer Experience, Online Community

CMAD 2016: It’s the Year of Community Management

Written by Caitlin Struhs | on January 25, 2016 at 8:00 AM | 2 minute read

Happy Community Manager Appreciation Day!

This is one of our favorite days of the year. The community management industry is making great strides and growing rapidly into 2016, thanks to innovative content and collaboration amongst community managers.

Reflecting on where community management is headed next, we decided to touch on four distinct themes for this year’s celebration. We’ve been sharing our favorite resources and topics all month long, but here’s a quick wrap-up of our top CMAD posts:

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Topics: Online Community Management, Online Community

Community Dream to Reality: Top Five Ways to Prove Value to Executives

Written by Caitlin Struhs | on January 7, 2016 at 9:30 AM | 3 minute read


If you want to live the community dream, you’re going to need executives on your side. Did you know two thirds of organizations with highly involved executives are seeing their communities influence 16% or more of their organizations’ total revenue? (Demand Metric study, 2014) This effective involvement is possible with the right balance of meaningful impact and innovation using smart risk mitigation and ROI.

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Topics: Online Community Management, Marketing, Online Community

A Kick-Ass Community Manager Q&A

Written by Caitlin Struhs | on December 22, 2015 at 11:00 AM | 16 minute read

It's time to get those community management challenges addressed. This year marked our second annual expert panel of kick-ass community managers, who all agree: communities are here to stay and offer the best engagement for members. 

But there are still an endless amount of tasks to tackle, so the panel is here to address communities as systems that must be maintained.

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Topics: Online Community Management, Online Community

Growth Hacking Your Community with Vanessa DiMauro

Written by Caitlin Struhs | on November 19, 2015 at 10:30 AM | 5 minute read

The importance of the community builder within an organization has grown tremendously. Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day.

Studies show that these “knowledge workers” have a burn out rate that’s 40 times higher than most other white collar professionals. So how should these community builders broaden their success, improve their methods and ultimately keep their online communities thriving? Growth hacking will help.

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Topics: Online Community Management, Online Community

Investing in Yourself: Professional Development for Community Managers

Written by Caitlin Struhs | on November 17, 2015 at 9:26 AM | 5 minute read

Our guest blogger Rachel Happe co-founded The Community Roundtable to support business leaders developing their community and social business strategies. Rachel has spent the last 20 years helping organizations implement emerging technologies to advance their business strategies. 

We've all been there. You go to an event. A conference. A workshop. You leave inspired - with takeaways, idea lists, a stack of business cards and contacts. On the ride or flight home, your brain is swimming with the things you're going to do the moment you get back to the office.

And all too often - inspiration leaves the moment you walk back in the door.

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Topics: Online Community Management, Online Community

What 15 Year-Olds Can Teach Organizations About Content Strategy

Written by Caitlin Struhs | on November 9, 2015 at 2:00 PM | 4 minute read

This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development, and originally appeared on AssociationAdviser.com. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department.

A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram.

She doesn’t call it content strategy. It’s simply, “Posting photos on Insta.” (Other parents out there probably recognize this slang.) But my colleague noticed that one afternoon, after his daughter snapped a “selfie” of them together, she didn’t immediately post the photo to her Instagram account as usual.

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Topics: Communications, Marketing, Marketing Automation, Online Community

The State of the Community Industry: A Return to Community-Driven Business

Written by Caitlin Struhs | on November 6, 2015 at 11:00 AM | 3 minute read

David Spinks, founder of CMX, has been building communities since he was 13 years old. He attributes shifts like organizing for the gaming industry, joining Twitter and following thought leaders like Seth Godin and Lisa Gansky to his community success.

The common thread is using technology to bring people together. The original definition for a company was a group of people coming together to exchange goods. All organizations have experienced a shift from centralized and isolated to more optimized and collaborative. Things have changed now that everyone is connected – think about the social media manager revolution, where people have to be proactive and cognizant of relationships rather than just data. People are really putting happy customers first.

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Topics: Online Community Management, Online Community

Creating Value in an Era of Exponential Change

Written by Caitlin Struhs | on October 21, 2015 at 11:00 AM | 4 minute read

Brian Vellmure, Principal/Founder of Innovantage, LLC, joined us for September’s Higher Logic Learning Series webinar. He discussed how organizations can compete to win in a world where access is available, automatic and constantly affected by new technology. Check out some of Brian’s key takeaways.

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Topics: Engagement, Marketing, Online Community

How Community Maturity Affects Community Engagement

Written by Caitlin Struhs | on October 15, 2015 at 2:00 PM | 2 minute read

What can you expect from your community when it launches? When it’s a few months old? When members are pouring in but you feel like engagement could be better?

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Topics: Online Community Management, Engagement, Online Community

Super Forum Is One Week Away - Ready for the Biggest Community Event of the Year?

Written by Caitlin Struhs | on October 14, 2015 at 9:00 AM | 2 minute read

We can’t believe it’s been six years since our inaugural Higher Logic Super Forum. This community event has seen explosive growth since its inception – our humble beginnings included a small gathering of about 100 community users attending only a few sessions!

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Topics: Community Platforms & Updates, Online Community Management, Online Community

How Your Community Humanizes Your Organization (And Why That's a Good Thing)

Written by Caitlin Struhs | on October 9, 2015 at 9:00 AM | 2 minute read

How do you know what your customers or members are really thinking? That quest is easier than ever with the advent of social media, open online review sites and the rise of online communities. Customers’ and members’ voices are louder, easier to find and responsible for making organizations a lot more human.

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Topics: Online Community Management, Engagement, Online Community

New Community Managers: What You Need to Know

Written by Caitlin Struhs | on August 19, 2015 at 8:30 AM | 2 minute read

Guest blogger Nicole Yates is the Director of Membership and Registration at the National Society of Black Engineers (NSBE). Launched NSBE's first community in May 2015, Nicole offers up some great advice for new community managers.

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Topics: Online Community Management, Online Community

Are Your Community Policies a Box or a Trellis?

Written by Caitlin Struhs | on August 12, 2015 at 4:00 PM | 2 minute read


Say the words “policy and governance” to most people, and you’ll likely see their eyes roll or glaze over. The popular narrative is that community policies are a box handed down from on high to the community restricting behavior, and the best communities are those that avoid structures.

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Topics: Online Community Management, Online Community

Keeping Score on Your Volunteer Programs

Written by Caitlin Struhs | on August 6, 2015 at 3:00 PM | 3 minute read

Does your volunteer program have a scoring system? When it comes to supporting volunteer programs, especially within an online community, the limitation is always staff time and resources. And the best-case scenario is being able to track how individuals’ volunteering efforts and the volunteer program overall impacts your organization. This is where your community can help—develop a score card for your volunteers to participate and track their engagement.

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Topics: Community Platforms & Updates, Engagement, Volunteer Management, Associations, Marketing Automation, Online Community

Time For Your Community's Mid-Year Pulse Check

Written by Caitlin Struhs | on July 2, 2015 at 10:00 AM | 2 minute read


It seems like just yesterday you sat down at your desk with a strategic community plan for 2015 in front of you – and here we are, almost halfway through the year.

Heading into summer is a good time to take a pulse check of your community. What’s working? What’s not? And if things aren’t working, how can you get at the root issues and solve the problems?


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Topics: Online Community Management, Online Community

A Good Advocacy Strategy is Constantly Evolving

Written by Caitlin Struhs | on June 24, 2015 at 9:21 AM | 3 minute read

 

Guest blogger Glen Justice is the Managing Editor for Marketing at CQ Roll Call. A journalist for 25 years, he now writes for association and advocacy professionals on the Connectivity blog.

Here’s a statistic that may not surprise you: fully 77 percent of advocacy professionals say their program relies on email to reach their members, according to a survey by CQ Roll Call.

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Topics: Engagement, Customer Advocacy, Online Community

Keep Your Community Engaging with Live Chats

Written by Caitlin Struhs | on June 22, 2015 at 2:45 PM | 3 minute read


Real-time conversations aren’t always realistic in an online community—the 24/7 access communities provide inherently means collaboration is done on the individuals’ time. But occasionally you want to capitalize on a great event or recent hot topic, and the average discussion posts or resource sharing just won’t cut it.

Have you thought about how you can keep engagement up after a big announcement or a recent event? Consider giving your community members the opportunity to keep the conversation going with live chats, which offer both flexibility and spontaneity.

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Topics: Online Community Software, Customer Engagement, Member Engagement, Online Community

Your Questions Answered on The 2015 State of Community Management Report

Written by Caitlin Struhs | on June 18, 2015 at 9:02 AM | 8 minute read


Want to stay on top of the latest community trends and best practices? Guest bloggers Rachel Happe and Jim Storer, co-founders of The Community Roundtable, offered up their community management insights and resources during Higher Logic’s recent webinar, “The 2015 State of Community Management.” This latest report covered the top trends and best-in-class community methods from the past year. 

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Topics: Online Community Management, Volunteer Management, Online Community Software, Customer Advocacy, Online Community

Have You Seen The 2015 State of Community Management Report?

Written by Caitlin Struhs | on June 4, 2015 at 5:27 PM | 2 minute read


The Community Roundtable has issued its annual compilation of research, and it’s filled to the brim with even more data and recommendations for online community professionals than any previous year. It’s a collaborative effort that Higher Logic was excited to be part of, joining members of TheCR Network and TheCR research team. 

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Topics: Online Community Management, Customer Advocacy, Online Community

Crafting Email Campaigns for Community Adoption and Engagement

Written by Caitlin Struhs | on May 21, 2015 at 9:30 AM | 3 minute read

HigherLogic_Blog_Email_Campaigns_for_Community_Informz

Our guest author is Peter Nelson, Director of Product Management at Informz.

I feel very fortunate that the timing of my working life corresponds with the “PC revolution.” The computer completely transformed not just the business world – previously the primary domain for computing technology – but the world in general. Just about any organization could harness that new found computing power to further its interests.

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Topics: Communications, Online Community Management, Engagement, Marketing, Marketing Automation, Online Community

Six Tips for Creating a Compelling Online Presence

Written by Caitlin Struhs | on May 6, 2015 at 10:30 AM | 2 minute read

Engagement and collaboration should be at the top of the list for best online experience. It might seem like creating cohesion for your organization, your communities and your brand can seem an insurmountable task, but you probably already have great content and brand advocates on your side.

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Topics: Marketing, Customer Experience, Member Experience, Marketing Automation, Online Community

The Top 3 Things We Learned From National Volunteer Week

Written by Caitlin Struhs | on April 23, 2015 at 11:45 AM | 2 minute read

Last week was chock-full of events and activities for 2015's National Volunteer Week. If you feel like it went by in a flash and you may have missed something great, head over to our Learning Series post-webinar page—it includes all sorts of volunteer tips, advice and reviews.

In the meantime, we’ve pulled together our favorite volunteer tactics we learned from two leading innovators on the topic: Peggy Hoffman, CAE, of Mariner Management, and Elizabeth Weaver Engel, M.A., CAE, of Spark Consulting. How do you reward and recognize volunteerism in your organization today? Employing new volunteerism concepts like adhocracy, micro volunteering and virtual volunteering can demonstrate real world impact if you are looking to involve new members and users.

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Topics: Volunteer Management

The Engagement Opportunity for Online Advocacy Communities

Written by Caitlin Struhs | on April 15, 2015 at 9:35 AM | 3 minute read

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Topics: Associations, Member Engagement, Customer Advocacy, Online Community

Live Events Can Spring Community Engagement into Action

Written by Caitlin Struhs | on March 20, 2015 at 9:12 AM | 2 minute read

As everything begins to thaw out, both people and communities crave activity after a long winter indoors, and perhaps a stretch of social hibernation, too. It's time to open up the doors for fresh new events and meet ups.

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Topics: Online Community Management, Engagement, Social Media, Online Community

Using Moderation and Marketing to Improve Your Community ROI

Written by Caitlin Struhs | on February 19, 2015 at 4:57 PM | 4 minute read

Our guest blogger Judi Huck is the communications specialist at the National Association of Pediatric Nurse Practitioners (NAPNAP), which has a community on the Higher Logic platform. She is based in New York and currently working her way through every park and museum in the five boroughs. Connect with her on Twitter @7Huck or on LinkedIn.

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Topics: Online Community Management, Marketing, Member Communities, Associations, Online Community

Know Thy Audience

Written by Caitlin Struhs | on February 4, 2015 at 5:24 PM | 2 minute read

Our guest blogger Martha Jack is founder and director of eConverse Social Media, serving member-based organizations to make their online communities the best they can be. eConverse specializes in strategy, design, launch and management of internal communities to help increase retention, provide new benefits and develop non-dues revenue for organizations. Martha and the eConverse team have worked with Higher Logic clients for five years.

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Topics: Communications, Online Community Management, Marketing Automation, Online Community

The Art of Rewards, Recognition & Thanks

Written by Caitlin Struhs | on November 19, 2014 at 2:28 PM | 2 minute read

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Topics: Volunteer Management, Online Community

The C-Suite Needs to Embrace Social Media

Written by Caitlin Struhs | on November 10, 2014 at 1:00 PM | 3 minute read

Our guest blogger, Donna Vieira, is Vice President of Marketing of interlinkONE and Grow Socially. Donna and her team work with associations to help them successfully grow and transform their organizations. Their approach includes online marketing plans, which include social media marketing techniques, as well as working to create Millennial-friendly work cultures, environments and policies. Learn more about Donna by following her on Twitter, @DonnaVieira, and connecting with her on LinkedIn, linkedin.com/in/donnavieira, or email, donnav@interlinkONE.com. Read on for Donna's best social media tips.

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Topics: Communications, Engagement, Marketing, Social Media, Marketing Automation, Online Community

ASAE Annual in the Music City: Sounds Like a Great Opportunity!

Written by Caitlin Struhs | on August 8, 2014 at 10:00 AM | 2 minute read

The Higher Logic team is excited to head south to Nashville for this year's ASAE Annual Meeting and Expo. There's plenty to see and do in the Music City, so don't settle for work or play - take advantage of both! On your way to and from ASAE, make sure to check out these Higher Logic-approved activities. And don't forget to tweet your favorites to us at #ASAE14.

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Topics: Communications, Associations, Online Community

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