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Annie Moncure

Annie is a community manager at Higher Logic. In a previous life, she worked in non-profit database solutions and fundraising software. Outside of work, you will find her trying out the latest coffee shop, hiking on a nice day or planning her next trip (favorite places she has been so far include Peru and Croatia)!

Recent Posts

7 Ways to Refine Your Buyer Personas with Community Data

Written by Annie Moncure on January 15, 2019 at 8:30 AM | 13 minute read

All great buyer personas are alike; each bad buyer persona is bad in its own way. 

Sound familiar? Well, it’s not exactly how Leo Tolstoy began his classic novel, Anna Karenina, but if he’d been a marketer, we’d bet at least a dollar that he would have.   

And what is that common ingredient that makes all great buyer personas alike

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Topics: Online Community, Marketing, Marketing Automation, Online Community Management, Online Community Software

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