Attending conferences and industry events can be very exciting experiences for customers or members who are looking to network with people in your organization, their peers, and other experts. Live events can deliver a lot of enthusiam for your cause, company, or product.
What if you could provide your members with networking opportunities and useful information on the content discussed at the event, long after its ended?
Katie Bapple, senior director of community management at Socious, knows that it can be hard to keep the conversation going after the party is over. That’s why she is providing us with practical tips on how to use events to increase online community engagement.
Tip #1. Design Your Community to be a Central Destination for Event Information
If you have an event management system that pairs with your online community platform, your customers will have access to all of the valuable information they need to know about what’s happening in the community and how to register for upcoming events.
Reinforce that the community is there to act as a destination for community members to collaborate and find events to participate in offline. This way, members are participating online and off.
Tip #2. Carry Over Questions and Answers From Events
The questions you receive through your webinars or in live events can be taken back to your online community and be used to continue the conversation online after the event.
This gives customers or members a conversation starter that reminds them of the event and keeps them engaged and active online. Post discussion topics and summaries from question and answer sessions to help community members who were not at the event feel included in the conversation.
Tip #3. Create a Valuable Library of Resources
Give your members a reason to log in to your online community event after the event is over. Creating a library of resources will provide a strong incentive for your community members to visit.
By uploading materials from past events to an archive, members will be able to watch past webinars, Q&A sessions and other materials that they might have missed or need a refresher on.
If you drip this quality content over time, members will keep logging in to find valuable information and updates to keep them in the loop, even if they were unable to attend the last event.
Online Community Management Takeaway
Integrating your live events into your online community management plan can be a highly effective way to engage your customers or members.
By posting your event details online, allowing members to register through their account and have access to a wealth of information detailing the content from the event, your members will have a strong reason to engage in your online community, whether or not they attended the offline event.
The last thing you want is for the information discussed at your events to be forgotten after the lights go down. By creating a library of resources filled with the exclusive information and discussions your community members need to be successful, your members will log in in more often and stay up to date on the latest offline events.