As 2015 draws closer to an end, I think that most of us are probably asking ourselves the same question: Where did that year go?
Socious pumped out a lot of relevant and useful information in the past year to help you strengthen customer relationships and build more active online communities. We published so many new tips that it may have been difficult to get to it all.
So, with that in mind, we've compiled the top tips from the year in one place. Here are the most read articles from 2015 written specifically to help associations and other member-based communities.
#1) How to Write Emails Your Association Members Will Open
One of the best ways to reach out to your members is via email. According to research done by ExactTarget, 91% of us check our emails every day. The real trick though, is getting them to open your messages. Check out this post to some tips that will improve your email open rate.
#2) Five Tech Tools that Every Association Needs to Be a Leader in Their Industry
Getting ahead is about working smarter, not harder. As technology continues to progress, we should learn to take advantage of new technologies to make our lives both easier and more productive. Check out the must-have association tech tools to help you operate more effectively and keep more members engaged.
#3) Technology Trend Alert: Association and Nonprofit Engagement [Video]
One of our most popular posts this year was a collaboration between our own Joshua Paul and Tom Lehman, of Lehman and Associates. Josh and Tom discuss emerging association technology trends and the different barriers that these technologies help associations overcome.
Tom makes some great points that may change your whole mindset around the association technology you use and how you use it. Check out the video.
#4) 4 Elements of a High-Engagement Association Website
Want to know how you can boost engagement on your association's website? A great place to start would be to check out these 4 elements that high-engagement association sites have in common. After all, having a beautiful site is great, but what's it worth if none of your members are using it?
#5) How Private Member Communities Create Value For Your Association Members [Video]
According to author and researcher, Anna Caraveli, almost every association has these goals or questions: â€œHow could they count for something in their members' lives and careers at a time when consumer choices abound and new ones seem to sprout every day from everywhere?â€ In this video, Anna will coach you on how you can better align your association's value with the things that matter most to your members. You won't want to miss it.
#6) 8 Models for Associations to Segment Their Online Communities and Create Private Groups
In order to bring in new members and keep them engaged, you are going to have to create content that is relevant and provides context. But how can you do this with just one online community for your general membership?
Well, today's online community platforms are able to segment your community into sub-groups. This way you are able to provide the right content and discussions to the right people. Click here to learn more about 8 of the best ways that associations can segment their online communities.
#7) 4 Tips to Increase Member Retention at Your Association
How does your association's member renewal rate stack up against the industry's 85%? Is it time to come up with a new plan? If you're not happy with your member retention rate, then take a look at these 4 tips for strengthening your member retention program.
#8) Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]
Are you using data to drive your member engagement and retention strategies? The association's that did had a much higher likelihood of surpassing their recruitment and retention goals.
If you think that there's something being left on the table as far as your member engagement and retention are concerned, then check out these 3 strategies for using your community to improve these key metrics.
#9) 7 Attractive Member Benefits for Virtual Members of Your Association
Your members don't always have time to come to you. And frankly, they shouldn't have to. That is where virtual memberships come into play. However, it can be difficult to determine what benefits, features, and opportunities should be part of your virtual membership program. That's why we've put together this list of 7 attractive benefits your members can get through a virtual association membership.
#10) 5 People You Need on Your Association's Online Community Management Team
A successful community depends on more than just your community manager. Having more people involved in the community will make the community manager's job easier, create a more valuable experience for your members by offering different perspectives, and give multiple departments a sense of ownership in the community. But then, who should you bring in? Click here to find out who you should have on your team.