Higher Logic Blog

ProCommunity #14: How to Use Offline Engagement Models to Engage Customers in Online Communities

Written by Joshua Paul | October 17, 2012 at 2:10 PM

Discussing Using Evidence-Based Social Design to Build Successful Online Communities with Paul Resnik

Paul Resnik joins us for this installment of ProCommunity, the show where online communities meet business performance.

Paul Resnik is a Professor at the University of Michigan's School of Information. Along with researching and teaching about online communities, Paul is the co-author of the new book, Building Successful Online Communities: Evidence-Based Social Design. Paul can be found on the University of Michigan's website.

The Online Community Topics That We Talked About:

  • The fundamental elements of a successful online community
  • The challenges to creating a thriving online community
  • Advice for companies planning to launch an online customer or user community
  • How to start and grow a new online community
  • Lessons from offline organizations for how to improve onboarding processes
  • The role of community managers in build commitment among new members
  • Techniques that community managers can use to deal with conflict
  • How to drive member contributions in an online community
  • Common mistakes organizations make when planning an online community
  • Setting up systems to create and maintain productive social relationships
  • The power and pitfalls of gamification in your online community