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How to Nurture Your Donors to Improve Fundraising

Written by Julie Dietz on December 12, 2017 at 8:30 AM

Nurturing donors is essential to increasing retention and donations.

Tis the season for giving, whether it’s children’s toys, holiday galas, or advocacy groups. For nonprofits and charities, that makes the holidays a great time to focus on fundraising. You’re probably already leveraging the giving season to improve your campaigns and help meet year-end goals.

New and repeat donations are important during the holidays (and year-round) but is your fundraising strategy missing a critical step?

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Topics: Engagement, Associations, Nonprofits and Charities

A Century-Old Association Committed to Online Community and Data Analysis

Written by Caitlin Struhs | on December 7, 2017 at 8:30 AM

AACSB Case Study Online Community Data Analysis

The Association to Advance Collegiate Schools of Business (AACSB) is more than a century old, but that doesn’t mean it relies on old technology. Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. Managing and providing value to such a wide-ranging membership is no small task, especially given AACSB’s relatively small staff—time and efficiency are precious commodities.

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Topics: Community Platforms & Updates, Engagement, Associations, Online Community Software, Member Engagement

An Introduction to the EU Global Data Protection Regulation

Written by Brad Gurley | on December 5, 2017 at 8:30 AM

what you need to know about europe new gdpr data law.png

If you send email or maintain a user database and have any members, customers, or prospects in the European Union, you’ve probably heard about the Global Data Protection Regulation (GDPR). Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years.

Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer.

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Topics: Marketing, Email Deliverability

The Anatomy of an Effective Customer Community Team

Written by Julie Dietz on November 30, 2017 at 8:30 AM

Who's on your customer community team?

Communities are naturally multi-disciplinary projects. They use diverse tools to provide the information customers need in the way they want to receive it, all to fill a business need like improving retention or increasing awareness about your products.

At any given time, professionals working in the online community space might be writing documents, talking to customers, editing videos, or sending emails.

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Topics: Online Community Management, Customer Communities

How to Drive Traffic to Your Community Using Social Media

Written by Teah Hopper | on November 28, 2017 at 8:30 AM

Social media can drive people toward your online community.

We are busy people. And there is a constant battle for our attention. Some people tend to spend their time on Facebook and others on Instagram. Our communities are in constant competition with these other platforms, so why not use them to our advantage? Go where your members go.

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Topics: Online Community Management, Social Media

The Intersection of Online Communities and Marketing Automation

Written by Abigail Conlon on November 21, 2017 at 8:30 AM

Use marketing automation with your online community to improve the member experience.

In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user. Online communities help organizations to maximize retention rates, attract new members, and grow their relevancy.

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Topics: Marketing, Online Community Software

How Can Your Online Community Go Viral?

Written by Julie Dietz on November 16, 2017 at 8:30 AM

Use these tricks to help your online community reach more people.

Often, we think of people as unpredictable, hard to read, ever changing. Predicting what customers will like or what trends will take off can feel akin to reading tea leaves or firing a shot in the dark, which is usually a recipe for frustration.

Luckily, Dr. Jonah Berger’s research has uncovered the exact opposite, and his Super Forum keynote discussed research that shows people are quite predictable. Better yet, when you learn the social science behind why people make certain decisions, you can craft marketing campaigns that go viral.

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Topics: Online Community Management, Marketing

5 Lessons to Help You Start Using Data Science

Written by Julie Dietz on November 14, 2017 at 8:30 AM

How can your organization use data science?

What comes to mind when you think about the term “data science”?

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Topics: B2B Communities, Associations, Customer Experience

Evolving Your Community as It Grows

Written by Molly Talbert | on November 9, 2017 at 8:30 AM

Your online community shouldn't stay the same forever. Help it evolve.

The best entrepreneurs and CEOs think about time in two chunks—five years and 100 years.

To be a good leader, you need to be able to juggle short term thinking with (very) long term planning. How do you have a great Q4 but also set your company up for success in the next 100 years?

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Topics: Online Community Management, Customer Advocacy

How to Overcome B2B Buyers’ Biggest Complaints in the Sales Process [Research]

Written by Julie Dietz on November 7, 2017 at 8:30 AM

This research will help you overcome B2B buyers' complaints during the sales process.

B2B sales can be tough. Buyers are well educated on products and services, including your competitors, and frequently work in teams. Often, you don’t just need to convince one person to buy, you need to convince five or more.

Fortunately, many B2B buyers have the same concerns. According to research from Aberdeen Group and PJA Advertising, there are a few issues that come up consistently during B2B sales experiences. To help improve your sales efforts, below are B2B buyers’ five biggest turn-offs and tips for maximizing your company’s sales experience.

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Topics: Communications, B2B Communities

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