<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner
Explore the Higher Logic Blog:Online CommunityMarketing Automation

Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Written by Gabrielle Wathen on January 31, 2019 at 2:33 PM | 7 minute read

“Generational hazing has always been a part of our cultural narrative. We need to unite generations to focus on moving forward together.”  –Kim Lear, Keynote Speaker, #HLSF18

When Kim Lear spoke at our most recent Super Forum, she reminded us that improving intergenerational communication has never been more pertinent than now. Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base).

Your future success is dependent upon building effective relationships across generational lines, so if you want to know how to attract and retain younger members (or employees), ask yourself:

Am I doing what younger generations actually want, or just what I think they want?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Retention, Millennials, Member Experience, Online Community, Marketing Automation

AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign [Case Study]

Written by Caitlin Struhs | on January 30, 2019 at 7:45 AM | 3 minute read

The American Association for Respiratory Care’s (AARC) membership was stalled. A flat line in the association’s core group of active members was even starting a bit of a downturn.

This steady decrease in membership renewals gave rise to a growing number of lapsed members. Sherry Milligan, Associate Executive Director of Membership, was determined to find the right action plan to quickly change that trajectory.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Marketing Automation, Member Retention, Member Engagement, Associations, Engagement

11 Elements of a Winning Member Engagement Strategy

Written by Elizabeth Bell on January 29, 2019 at 9:11 AM | 10 minute read

If you're involved in community management, you've likely heard of the 90-9-1 principle. The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content.

These numbers seem pretty dismal. It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole.

Member engagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engaged member base, the work is totally worth it. Achieving great engagement requires a commitment to a great member engagement strategy.

Read More »

There is 1 Comments | Join the conversation.

Topics: Online Community, Member Engagement, Marketing Automation, Engagement

3 Ways to Strengthen Communication Using Smart Member Data

Written by Jake Fabbri on January 24, 2019 at 8:40 AM | 7 minute read

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program.

After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Member engagement drives retention, and communication is the key to boosting engagement.

Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. There are a few essential elements to consider as you develop smarter communication strategies for your membership program.

To strengthen your communication strategy through smart data usage, try these three tips:

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community, Marketing Automation, Communications, Engagement, Member Engagement, Associations

What’s the Difference Between Automation Rules and Marketing Automation, Anyway?

Written by Elizabeth Bell on January 23, 2019 at 7:50 AM | 3 minute read

Automation rules. Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing.

Though it’s a tad confusing, it’s no coincidence that these two key Higher Logic features both use the word “automation,” because it reminds us how closely and effectively the two tools can work together. And for what? Improving member communications.  

To eliminate any potential confusion, let’s look at some expanded definitions – what do these terms really mean?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Integration, Online Community, Marketing Automation, Engagement, Communications, Marketing, Associations

2019 Marketing Strategy: Food for Thought From Seth Godin

Written by Gabrielle Wathen on January 16, 2019 at 2:24 PM | 6 minute read

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Now, I know strategizing is no easy feat, but approaching this task doesn’t have to be daunting when you’ve got guidance from the pros.

Seth Godin, a best-selling American author and entrepreneur, recently shared a multitude of thought-provoking perspectives while promoting his newest book This is Marketing on the podcast Self Made Man. The episode focuses on how marketing is changing, and when the host asks about how people should measure the effectiveness of their marketing today, Seth said:

“It begins with the feeling of knowing who would miss you if you didn't show up tomorrow. If your brand were to disappear tomorrow, who would truly miss you? If your podcast didn't go live on its scheduled day, how many people would you hear from? If you shut down your restaurant on Thursday, how many people on Friday would feel bereft?”

You can get a better idea of where you are today, and where you want to go, by considering your answer to this question and contemplating some more of Seth’s marketing points.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community, Marketing Automation, Marketing, Customer Engagement, Customer Advocacy

7 Ways to Refine Your Buyer Personas with Community Data

Written by Annie Moncure on January 15, 2019 at 8:30 AM | 13 minute read

All great buyer personas are alike; each bad buyer persona is bad in its own way. 

Sound familiar? Well, it’s not exactly how Leo Tolstoy began his classic novel, Anna Karenina, but if he’d been a marketer, we’d bet at least a dollar that he would have.   

And what is that common ingredient that makes all great buyer personas alike

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community, Marketing, Marketing Automation, Online Community Management, Online Community Software

Making Connections, Expanding Reach, Improving Data: A Trade Association’s Community Story [Case Study]

Written by Elizabeth Bell on January 8, 2019 at 9:15 AM | 6 minute read

Staying relevant, providing value, connecting with members and customers – do these challenges sound familiar to you and your organization? Promotional Products Association International (PPAI) was thinking through these goals.

Leadership had sensed that PPAI’s relationship with members wasn’t very “sticky.” Members might pay dues so they could gain education at tradeshows or access a search tool, but the connection didn’t go much deeper.

PPAI wanted to find a way to show members the real value of their membership.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Member Engagement, Online Community, Online Community Management, Marketing Automation

New Year, New Association Goals: 3 Online Community Building Mistakes to Avoid

Written by Gabrielle Wathen on January 7, 2019 at 10:57 AM | 5 minute read

The good news: there’s no wrong way to eat a Reese’s Cup. The bad news: there are at least a few wrong ways for an association to approach online community building. And by wrong, I mean misguided – you may not recognize that you’re making these mistakes, so how would you know to resolve them?

In the spirit of reflection, strategy, and righting our wrongs in the new year, I invite you to take a step back and ask yourself: Am I making any of these online community building mistakes? If so, how committed am I to building a strong and sustainable community in 2019 and beyond?

Regardless of what kind of community you’re building, one thing is certain: demonstrating real value to your members should be your ultimate resolution.

Read More »

There are 2 Comments | Join the conversation.

Topics: Online Community, Marketing Automation

Ace 2019 with 6 Expert Marketing Strategy Tips

Written by Marina Devalia on January 2, 2019 at 11:32 AM | 13 minute read

How can we better engage our customers? How can marketing and sales teams work more efficiently? How can we produce more qualified leads?  

If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques. 

As always, marketing is evolving. Successful marketers know that staying ahead of the game means adopting the trends that will give you sustainable growth and make your company more competitive 

So, how do you know which trends are worth pursuing? To help you out, we’ve compiled a list of the six most promising trends to adopt. You’ll find practical tips along the way to help you get started with each one. 

Read More »

There are 0 Comments | Get the conversation started.

Topics: Marketing, Marketing Automation

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe