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How Small-Staff Associations Can Get People to Come Back to their Websites (Without Extra Work)

Written by Julie Dietz on June 22, 2017 at 8:30 AM

Small-staff organizations can use this research to get people to come back to their websites.

Do more with less.

That’s what associations and nonprofits are often tasked with, especially when a small staff is doing website work on top of events, benefit programs, and membership management. Putting your staff in charge of web management means they’re also tasked with attracting more new visitors to your website and convincing everyone – from new visitors to current members – to come back for more.

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Topics: Associations, Member Experience, Nonprofits and Charities

Three Top Takeaways from the 2017 State of Community Management Report

Written by Molly Talbert | on June 20, 2017 at 8:30 AM

Three top takeaways from the State of Community Management Report 2017

How does your community stack up against all the rest? Are your ‘best practices’ really the best?

Many people in the community industry look forward to the findings in The Community Roundtable’s annual State of Community Management (SOCM) report, which helps guide their community efforts, ensures they keep up on the latest trends and keeps them competitive in the marketplace. This year, The Community Roundtable uncovered incredible insights by surveying more than 300 communities of all types, sizes and ages.

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Topics: Online Community Management, Engagement

The 6 Biggest Business Benefits of Starting a Branded Online Community

Written by Hunter Montgomery | on June 15, 2017 at 8:30 AM

Help your business meet these six needs by starting a branded online community.

What drove your last business initiative?

For most of us, the answer revolves around meeting goals and improving the bottom line. We launched our latest project to be more efficient, increase sales, or improve retention.

Those are the same reasons why business executives are starting branded online communities.

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Topics: Customer Communities, Customer Retention, Customer Support, Customer Advocacy

How Switching to a Private Online Community Helped the Association of Professional Dog Trainers (APDT) Double Community Engagement

Written by Molly Talbert | on June 13, 2017 at 10:35 AM

Switching to a private online community helped the association of professional dog trainers double community engagement 

The Association of Professional Dog Trainers (APDT) once served its members with a Yahoo Group, but only a few hundred members signed up to participate on the platform. Something wasn’t right. APDT needed to find a way to broaden their reach, connecting more members to each other and to the organization.

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Topics: Member Communities, Associations, Member Engagement

3 Features to Look for in an Online Community App [Research]

Written by Julie Dietz on June 8, 2017 at 8:30 AM

top three features in an online community mobile app.png

We’ve heard about the importance of mobile for years. Everything needs to look just as good on a smartphone as a laptop, whether you use responsive design or an app. But which is better? An app or responsive design?

Responsive design is essential for any website (don’t buy a website theme or work with an agency that doesn’t support it) but you should also consider that 90 percent of time spent on mobile is spent in apps. So if your association or business wants to make engaging mobile users in your online community a priority, an app is the way to go.

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Topics: Communications, Online Community Software, Member Engagement

Online Community Platform vs AMS Add-On: What Software Does Your Association Need?

Written by Andy Steggles | on June 6, 2017 at 8:30 AM

How do you choose between dedicated online community software and an AMS add-on?

Online communities are now better known for their ability to improve member engagement, satisfaction, and retention than they were even a few years ago. It makes sense, then, that more and more associations are considering, or expanding, their online community plans.

With this rise in interest comes an increase in online community software options. Companies that previously focused on database work, such as association management software (AMS) providers, now offer community modules as an add-on to their main product.

But are add-on options right for your association? It’s certainly convenient to nestle your community within the AMS you’re already familiar with. But will it achieve the same results as a dedicated community platform?

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Topics: Member Communities, Associations, Online Community Software, Member Engagement

5 Tips for Increasing Donations to Your Nonprofit

Written by Julie Dietz on June 1, 2017 at 8:30 AM

Help your nonprofit get the funding it needs by increasing donations.

Nonprofits are well-known for their dedication to making a positive impact in their field. The largest and most successful have been around for a long time, like the National Audubon Society, or have a mission and brand that is large and easily recognized, like Ronald McDonald House Charities.

These now-influential nonprofits wouldn’t have made it far without the help of their loyal supporters. Nonprofit supporters are the foundation of change-driven organizations, often contributing volunteer and advocacy hours as well as funding for essential projects.

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Topics: Communications, Engagement, Nonprofits and Charities

How to Leverage Your User Group to Differentiate Your Company in the Sales Process

Written by Julie Dietz on May 30, 2017 at 8:30 AM

Your user group is a product feature that differentiates your company during sales.

Sales are competitive. Even companies with quality products that get great results must fight to win new customers because there are always half a dozen other options that customers are comparing to yours.

Every good sales professional knows that. They know that while potential buyers are talking to your company, they’re also talking to your competitors, weighing cost, functionality, support, and features that will help them achieve their goals.

Your company – and your sales team – need a way to break through the noise.

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Topics: B2B Communities, User Group Communities, Customer Support, Customer Success

Why Everyone Needs to Be a Community Manager

Written by Julie Dietz on May 25, 2017 at 8:30 AM

Get people from departments across your organization to contribute to your online community.

“You can never go wrong by investing in communities and the human beings within them.” – Pam Moore, CEO and Founder of Marketing Nutz

As an association, you can never go wrong investing in your members, which is part of what makes your private member community so powerful. It’s an exclusive space where  members connect with peers and your organization as well as enjoy the myriad of benefits your association offers.

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Topics: Communications, Online Community Management, Member Engagement

How to Decide Between an Open Source or a Proprietary Community Platform

Written by Liam O'Malley on May 23, 2017 at 8:30 AM
How to decide between open source and proprietary community platforms

When designing your organization’s website and community, you need to think about what type of platform you want to build it on—in other words, do you want to build it on open source tools, like Wordpress or Joomla, or do you want to go with a proprietary source offered by a software as a service (SaaS) company? 

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Topics: B2B Communities, Associations, Online Community Software

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