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User Group Communities Posts

Community for Career Development: A Look Inside One NAVUG Community Member’s Journey

Written by Holly Kutil | on December 26, 2017 at 8:30 AM | 5 minute read

"Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has." ~ Margaret Mead

I’m a member of NAVUG, an online community that is the epitome of Margaret Mead's statement. If you will humor me and enjoy the story I am about to share, you too can build a thriving and successful online community in your sphere of influence.

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Topics: User Group Communities, Online Community

How User Groups Defer Customer Support Costs While Creating Raving Fans

Written by Julie Dietz on August 17, 2017 at 8:30 AM | 4 minute read

In 2016, businesses lost $63 billion dollars due to bad customer service. That’s up from 2013 by a whopping $20 billion.

To make matters worse, almost half of customers will stop doing business with a company because of bad service – a percentage that will likely increase as younger generations (who are more likely to switch companies) become more prominent and influential.

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Topics: B2B Communities, User Group Communities, Customer Experience, Customer Support, Online Community

How to Leverage Your User Group to Differentiate Your Company in the Sales Process

Written by Julie Dietz on May 30, 2017 at 8:30 AM | 3 minute read

Sales are competitive. Even companies with quality products that get great results must fight to win new customers because there are always half a dozen other options that customers are comparing to yours.

Every good sales professional knows that. They know that while potential buyers are talking to your company, they’re also talking to your competitors, weighing cost, functionality, support, and features that will help them achieve their goals.

Your company – and your sales team – need a way to break through the noise.

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Topics: B2B Communities, User Group Communities, Customer Support, Customer Success, Online Community

Protech Associates Creates “Tier 1 Support on Steroids” [Case Study]

Written by Caitlin Struhs | on December 5, 2016 at 8:45 AM | 7 minute read

Based in Columbia, Maryland, Protech Associates, Inc. provides cloud association management software powered by Microsoft Dynamics CRM and run on the Microsoft Azure cloud. The organization has dedicated more than 30 years to exclusively serving the association community and is continuously looking for ways to improve the products and services it delivers.

In early 2015, Protech realized it needed an online community to enhance its customer support experience. Protech Director of Customer Care Matt Bruffey spearheaded the project, which has become one of Protech’s most valuable benefits for its customers.

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Topics: Engagement, Marketing, User Group Communities, Customer Support, Online Community

Dynamic Communities Spurs Engagement and Conversation for Microsoft User Groups

Written by Caitlin Struhs | on October 10, 2016 at 9:15 AM | 8 minute read

Dynamic Communities, Inc. is the administrative organization behind professional software user groups such as the Dynamics AX User Group (AXUG), the Dynamics GP User Group (GPUG), the Dynamics CRM User Group (CRMUG), the Dynamics NAV User Group (NAVUG), and more. Formed to ease the burden on the volunteer leaders of these Microsoft application-focused user groups, Dynamic Communities is committed to serving the needs of its members and helping each organization to grow. In total, more than 95,000 members participate in Dynamic Communities-managed user groups.

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Topics: Engagement, User Group Communities, Online Community

The Business Case for Starting a User Group

Written by Kaila Timmons on February 23, 2016 at 8:30 AM | 8 minute read

Higher Logic has helped dozens of companies plan, manage, and grow user groups in the last decade. From that experience, we can definitively say that you can tell a lot about a company by how they view their user group (or the idea of starting a user group if they don't have one). 

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Topics: B2B Communities, User Group Communities, User Group Management, Online Community

Starting a User Group? Save Time By Answering These 10 Questions First

Written by Joshua Paul | on November 10, 2015 at 9:00 AM | 6 minute read

The land on which your business completes is shifting. Product features and marketing messages no longer rule the day. According to research from analyst firm, Gartner, 89 percent of companies surveyed plan to compete primarily on the basis of the customer experience by 2016.

For many companies, user groups have long been a big part of building a stand-out customer experience. The prominence of user group communities had been overshadowed by talk of using social networks to engage customers. However, user groups never went away. In fact, user groups are once again becoming a central part of business' customer relationship strategies.

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Topics: B2B Communities, User Group Communities, User Group Management, Online Community

How to Create an Engaging User Group Community Website

Written by Joshua Paul | on March 4, 2014 at 8:30 AM | 4 minute read

The first user groups were launched in the 1950s. People using technology, such as IBM's mainframe systems, came together into loose clubs to support each other, spread best practices, and share ideas. From the dawn of the micro-computing revolution through the proliferation of web-based software, software and technology user groups have grown in importance and numbers.

While user groups have their roots in early technological platforms, today, user groups are a major force behind the voice of customers for almost all software and technology companies. While many in the business technology arena have been members of, worked alongside, or operated on the periphery of user groups, user group management is still a fuzzy concept due to their organic origins.

  • Should your company run the user group or should it be run by your customers?
  • Can you still get the customer advocacy and product feedback benefits if your user group is not fully run by volunteers?
  • Where do you find people willing to dedicate their time to setting up your user group?
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Topics: User Group Communities, Online Community

Software Support & Online Community Platform Selection

Written by Andy Steggles | on November 16, 2013 at 9:30 AM | 6 minute read

A common and much disputed saying about online communities is 'build it and they will come,' referring to the concept that all you need to do to create a thriving online community is launch the software. Obviously, it's not that simple.

There's a lot that goes into the success or failure of an online community - strategy, site design, integration with whatever back-end database the org is using, etc. Not to mention community management. But one facet of online community that I don't think gets enough recognition is support, e.g. help for the person/people managing the community and helping them make their platform as good as it can be.

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Topics: User Group Communities, Online Community Software, Customer Support, Customer Success, Online Community

How Many Subscribers to Achieve Success in an Online Community?

Written by Andy Steggles | on April 3, 2013 at 10:00 AM | 5 minute read

Private online communities are a frequent topic of conversation on the American Society of Association Executives' (ASAE) private online community (disclosure: ASAE is a Higher Logic client).

Recently, an ASAE member posed the following question on ASAE Collaborate: "How many members does it take to have a successful Community of Practice (CoP)?"

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Topics: Online Community Management, Engagement, Member Communities, User Group Communities, Online Community

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