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Posts about Social Media

Why Associations Avoid Building Their Member Community in LinkedIn Groups

Written by Joshua Paul | on August 30, 2011 at 11:10 AM

I speak with a lot of associations that are experimenting with different types of social media tools and strategies to figure out which combination has the most positive impact on their organization, mission, and members. A common question I come across is how "members-only" LinkedIn groups and private online community platforms overlap and can work together. While there are some similarities, for instance both provide threaded discussions; the numerous differences are paramount to an association's member engagement strategy.

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Topics: Social Media, Associations, Online Community Software

Online Community Management Lessons From Disney [video]

Written by Joshua Paul | on July 12, 2011 at 7:41 AM

Disney was one of the first companies to use social networking to increase sales and drive customer satisfaction. However, Disney did not create the most innovative Facebook fan page, they were late to the online content marketing game, and still doesn't have a strong mobile strategy. Then, how are they a pioneer in social networking success? Disney has long used their understanding of community and how people connect with one another offline to grow their organization into one of the most recognizable, trusted brands in the world.

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Topics: Online Community Management, Social Media

Social Media for Associations: The 3 Most Important Concepts [Audio]

Written by Joshua Paul | on June 10, 2011 at 1:10 PM


Josh Paul
Higher Logic
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Topics: Social Media, Associations

Why Private Social Networks for Associations Aren't About Networking

Written by Joshua Paul | on April 21, 2011 at 10:10 AM

Private social networks for associations are failing at a significant rate. The nature of initiatives at membership organizations and the false promises that "someday your members will participate" which certain private social network providers employ make this failure a slow, embarrassing process visible both inside and outside the association.

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Topics: Engagement, Social Media, Member Communities, Associations

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