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Posts about Social Media

10 Steps to Move Your LinkedIn Group to Your Own Private Community Platform

Written by Andy Steggles | on May 24, 2013 at 12:30 PM

There are many reasons an organization may want to use LinkedIn. Some may prefer this public platform because it's free while other organizations use it just to test the water. But what happens if you're successful? I've provided many good reasons why not to build your community around the LinkedIn brand, but what if it's too late? Let's assume that you've been nurturing your LinkedIn community for a while and have a decent amount of traction. At what point do you pull the plug and move all that engagement over to your own website and, more importantly, how do you do it?

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Topics: Online Community Management, Social Media, Customer Communities

Five Reasons Your Community Should Not "Live" on LinkedIn

Written by Andy Steggles | on May 17, 2013 at 10:30 AM

One of the most common conversations on private social networking platforms centers around whether it's better for an organization's online community to "live" on a public social networking platform versus a private platform. Many believe that the sheer number of daily active users on public platforms like Facebook or LinkedIn means that an organization is better off housing their community there as opposed to on a private platform. I often hear, "But LinkedIn is free, why not send them there?"

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Topics: Online Community Management, Social Media

How to Increase Engagement Using Public & Private Social Networks Together

Written by Joshua Paul | on May 15, 2013 at 8:30 AM

One of the biggest areas of confusion around social business is the differences between public social networks, like Facebook, Google+, LinkedIn, and Twitter, and private online communities where most activity occurs behind a secure login.

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Topics: Engagement, Social Media, Customer Experience

Using Social CRM to Boost Inbound Marketing

Written by Andy Steggles | on April 25, 2013 at 9:00 AM

The second quadrant in my Elements of Social Networking model is social CRM. Gartner defines social CRM as "a business strategy that entails the extension of marketing, sales and customer service processes to include the active participation of customers or visitors to an Internet channel (Web or mobile) with the goal of fostering participation in the business process."

With the predominance of public social media use, organizations are missing out on potential valuable data and opportunities if they're not actively listening for mentions of their brand and/or competitor's brands on the social web.

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Topics: Marketing, Social Media, Customer Experience

Four Elements of Enterprise Social Networking

Written by Andy Steggles | on April 21, 2013 at 11:00 AM

Social Networking in the Enterprise

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Topics: Social Media, Customer Communities, Collaboration Tools

The Culture Change Required of Social Business

Written by Andy Steggles | on April 18, 2013 at 10:30 AM

As I've blogged about before, I see enterprise social networking as encompassing four quadrants. As I detail in that post, and will be expanding upon in future posts, there are myriad opportunities for companies leveraging one or more elements of enterprise social networking. Public social media sites offer the ability to interface with customers "where they are," to monitor what's being said about your brand on those sites, and to incorporate those channels into your organization's overall communications strategy.

Social CRM allows businesses to pull data from public social media spaces into their CRM and to use that data to augment existing customer information, gain business intelligence, and drive leads. Social software in the workplace offers great potential with regards to improving internal collaboration and communication. And externally-facing social software enables businesses to combine the benefits of public social media sites and social software to allow customers to connect with each other, help each other, and engage directly with your brand in an owned environment.

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Topics: Communications, Engagement, Social Media

Private Online Community Engagement Lessons From Facebook Fatigue Data

Written by Joshua Paul | on March 6, 2013 at 9:05 AM

"Facebook is the greatest customer engagement tool on earth."

"I want my online customer community to be like Facebook."

"My customers are all on Facebook. Why can't I just start a community there?"

These are the type of things thing that we hear from businesses and nonprofit membership organizations when they first contact Socious about launching a private social network for their customers or members.

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Topics: Online Community Management, Engagement, Social Media

Social CRM Lessons From Disney's Live CRM Strategy

Written by Joshua Paul | on October 16, 2012 at 9:28 AM

How Disney May Make Social CRM a Virtual Reality

image credit: wdwtourguide.com

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Topics: Communications, Online Community Management, Social Media

ProCommunity #7: Government 2.0, Engaging the Public, & Social Networking in Government

Written by Joshua Paul | on August 21, 2012 at 8:20 AM

Discussing Social Government with Joseph Porcelli

Joseph Porcelli joins us for this installment of ProCommunity, the show where online communities meet business performance.

Joseph is the Director of Engagement Services at GovDelivery, a company that helps public sector organizations engage the public in more valuable and expansive ways. Along with GovDelivery and its social network for government employees, govloop, Joseph is also the founder of NeighborsforNeighbors.org, the country's first neighborhood-centric urban social network. Joseph can be found at @JosephPorcelli.

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Topics: Online Community Management, Engagement, Social Media

Why Companies Think Twice About Building a Customer Community in Facebook

Written by Joshua Paul | on June 8, 2012 at 10:45 AM

If the world were simpler, congress would be functional, children could play in the street no matter where they lived, and you would be able take online communities tips and apply them to any social networking software that you would like.

However, the world is not simple. Just like public social networks, like Facebook, LinkedIn, and Google+, all serve different purposes in your business strategy; public social networks and private online communities play very different roles in your customer management plan.

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Topics: Social Media, Online Community Software

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