<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Posts about Social Media

Busted: Top Three Myths About Communities

Written by Sarah Robinson | on February 11, 2015 at 10:21 AM

I spend a lot of time talking with organizations about communities. I listen to their challenges, their frustrations and their successes. What I've discovered is some organizations buy into some of the biggest community management myths out there. These myths then impair their ability to develop the kind of Fiercely Loyal community they know is possible. I'd like to do a little "myth busting" and perhaps share some fresh and useful approaches to these challenges.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Marketing, Social Media

Launching an Online Community: How to Determine if Your Target Audience Will Engage

Written by Katie Bapple | on January 29, 2015 at 8:49 AM

Once you decide on the perfect topic for your new online customer or member community, it can be tempting to hit the ground running with your launch plans.

However, before you get too far along, it's important to figure out your total feasible market size. By taking the time to assess your target audience's level of interest, you can determine whether an online community is the type of engagement platform your target audience is likely to participate in.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Online Community Management, Engagement, Social Media

Facebook's New 'At Work' Platform: Why It Can't Replace Your Online Community

Written by Dave Sabol | on January 22, 2015 at 2:25 PM

Facebook recently announced a new enterprise-focused version of its social network, Facebook at Work. The features will include document collaboration, employee news feeds and profiles and the ability to build a professional network of contacts. Facebook is still a free platform (and right now, Facebook at Work is as well. They're also touting the fact that it will be ad-free), so those who use it personally might gravitate to it for that sole reason. Most businesses will probably still shy away from functionality issues, a lack of control and no option of owning your own data.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Community Platforms & Updates, Social Media, Collaboration Tools

The C-Suite Needs to Embrace Social Media

Written by Caitlin Struhs | on November 10, 2014 at 1:00 PM

Our guest blogger, Donna Vieira, is Vice President of Marketing of interlinkONE and Grow Socially. Donna and her team work with associations to help them successfully grow and transform their organizations. Their approach includes online marketing plans, which include social media marketing techniques, as well as working to create Millennial-friendly work cultures, environments and policies. Learn more about Donna by following her on Twitter, @DonnaVieira, and connecting with her on LinkedIn, linkedin.com/in/donnavieira, or email, donnav@interlinkONE.com. Read on for Donna's best social media tips.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Engagement, Marketing, Social Media

Seven Detractor Considerations for Private Communities

Written by Andy Steggles | on July 8, 2014 at 12:00 PM

What happens when a member posts a negative or inflammatory comment in your online community? Having negative comments, or "detractors," in your community is not a bad thing; in fact it's a great opportunity for an organization to demonstrate transparency and a culture of openness.

There's a saying: "The conversation is happening whether you're listening or not." If a member voices a concern related to the profession/industry, or even about the organization itself, the odds are that other members have similar thoughts. It's best to address concerns head-on and open up a dialogue about the issue. Although after looking at the moderation analytics from over 400 organizations representing over 100,000 communities, it actually appears to be a fairly infrequent scenario.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Social Media

Six Community Spring Cleaning Tips

Written by Heather McNair on April 7, 2014 at 10:00 AM

Spring has sprung (although you wouldn't know it by frigid temperatures and snow covered lawns). For me, there are few rites of spring more satisfying than the annual clean. It is an opportunity to open the windows, let some fresh air in, and rid ourselves of those dust bunnies. Before you wrap up your spring cleaning, don't forget to spring clean your online community.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Marketing, Social Media

Why It's a Mistake to Compare Private Communities to Social Networking Sites

Written by Andy Steggles | on March 20, 2014 at 10:00 AM

Association execs often mistakenly think that private communities are nothing but smaller-scale, social networking sites. That's why I loved Ernie Smith's article, In Defense of the Insular Social Network, on Associations Now last week. The article talks about Virtual Management, Inc's recent study, the 2013 Association Operations Survey

As Ernie points out, the study did something interesting: in surveying respondents about their use of "social media sites," it lumps together public social media sites like Facebook, Twitter and LinkedIn with private community platforms including Higher Logic, Jive and others. While I was admittedly happy to see Higher Logic used by the highest number of respondents, I couldn't help but wonder why the private community platforms were lumped with the public social networking sites.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Social Media, Online Community Software

Lessons for Online Community Managers from Ellen's "Tweet Heard 'Round the World"

Written by Joshua Paul | on March 12, 2014 at 7:20 AM

Many in the media have said that the 2014 Oscars were the most successful in history. More people watched the broadcast; more people enjoyed the show; and more people kept talking about it online and otherwise once the lights went down.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Social Media

Shamification: Gamification with a Twist of Social Pressure

Written by Andy Steggles | on June 27, 2013 at 10:00 AM

Last week I attended an interesting event at Deloitte's Technology Venture Center which has me thinking about the concept of gamification. The presenter, Dan Yates, CEO and Founder of Opower led a discussion about how the use of consumer peer pressure saves money, reduces energy consumption and helped build a multi-million dollar company.

Opower is a SaaS platform which focuses on the energy industry. Yates recognized how incredibly useless a traditional energy bill was and decided to do something about it. After performing some tests, he proved the more traditional utility-to-consumer message of "Save 20% on your energy bill just by doing X,Y or Z" was not working. Yates said how he decided to "benchmark against the norm" by telling customers how they were doing relative to their neighbors. His message was essentially "70% of your 100 nearby neighbors use less energy than you." This new message recognized an almost immediate significant reduction in energy consumption which is what has driven his company through its exponential growth.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Social Media

Why "Friending" isn't Just for Facebook

Written by Andy Steggles | on June 3, 2013 at 10:00 AM

A recent conversation on the Higher Logic Users Group (HUG) centered on the concept of connecting - the equivalent of "friending" on Facebook or connecting on LinkedIn - on private community platforms. In short, people were expressing their opinions on whether or not there was strategic value around members connecting with each other as contacts in addition to participating in discussions. While there's no doubt that members see value in private community platforms in terms of being a place to share or look for resources, or ask/answer questions, some feel that "friending" is something that is best left for Facebook.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Community Platforms & Updates, Social Media

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe