<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Posts about Social Media

[Infographic] The Marketer's Toolbox: Indispensable Marketing Techniques and Technologies

Written by Caitlin Struhs | on February 15, 2018 at 8:30 AM

 

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. The best tools out there are easy to set up, easy to use, and get results.

Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. What do you really need and which tools are key for getting results?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Engagement, Social Media, Customer Experience, Email Marketing, Marketing Automation

How to Drive Traffic to Your Community Using Social Media

Written by Teah Hopper | on November 28, 2017 at 8:30 AM

We are busy people. And there is a constant battle for our attention. Some people tend to spend their time on Facebook and others on Instagram. Our communities are in constant competition with these other platforms, so why not use them to our advantage? Go where your members go.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Social Media, Online Community

Five Social Media Marketing Trends for 2017

Written by John Foley, Jr. | on December 27, 2016 at 9:30 AM

In social media marketing, whenever a door closes, another one has opened. Changes in technology constantly give marketers new opportunities while making old options obsolete. The quicker your association adapts, the better you will be at using social media to your advantage. 

Read More »

There is 1 Comments | Join the conversation.

Topics: Marketing, Social Media, Marketing Automation, Online Community

The C-Suite's Role in Social Media

Written by John Foley, Jr. | on October 5, 2016 at 8:30 AM

Social media has undoubtedly gained an increasing role in the business community. For any organization, the importance of social media is right up there with any other marketing strategy. However, are there reasons for business executives to have their own presence on social networks? The answer is a resounding, YES. If your organization is on social media, you should be too. Consider the following advantages when deciding to build a presence for the C-suite on social media.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Marketing, Social Media, Marketing Automation, Online Community

Make Your Community a Habit

Written by Rob Hefferon on September 12, 2016 at 8:30 AM

What was the first thing you did when you woke up this morning? If you’re like me, you may have instinctively rolled over and grabbed your phone to check your Facebook news feed. Once I login, I post comments, respond to friends, and share content. Wouldn’t your community benefit from this level of engagement from your members?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Social Media, Online Community

Social Media Manager vs. Online Community Manager: Which is Better for Your Association?

Written by Christina Green | on July 12, 2016 at 8:30 AM

Associations, and most businesses for that matter, don't have bottomless wallets. Hiring for one position, particularly if it's new, must be weighed over hiring for another. If you're considering hiring someone that specializes in engaging with members and potential members, you may be wondering just what type of position you need to source.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Social Media, Associations, Online Community

Questions & Answers Regarding Writing Without Bullshit

Written by Josh Bernoff | on June 30, 2016 at 9:00 AM


I got some great questions after last week's webinar, “The Value of Bullshit-Free Writing,” for Higher Logic. We couldn't get to them all, so I've answered them here. Where you see several questions in a row, they come from different people. I've edited some questions for length, clarity, and grammar.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Marketing, Social Media, Marketing Automation, Online Community

What is Social Selling and Why Should You Be Doing It?

Written by Julie Dietz on May 16, 2016 at 8:30 AM

Sales techniques are like empires, they rise and fall with the changing the times, and it seems like every few years there's a new method for connecting with customers and closing deals. One of the most recent techniques that's been getting attention and results is social selling.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Social Media, Customer Communities, B2B Communities, Marketing Automation, Online Community

Ideas for Reframing Your Community’s Awesome Content

Written by Lindsay Starke | on April 18, 2016 at 10:00 AM

Many years ago, when I was underemployed, I’m a little ashamed to admit that I did some writing for content farms. You know the sites I’m talking about: you’re searching Google for information on what to do about that weird rash on your elbow and the first link you click on is a bizarrely useless article stuffed with links. These days, though, you don’t need that kind of factory farmed content--you can get organic, pasture-raised content just like Grandma used to make, directly from your community!

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Online Community Management, Marketing, Social Media, Online Community

Community Versus Social Media

Written by Molly Talbert | on April 6, 2016 at 9:00 AM

Don’t build your house on rented land.

If you’re thinking about creating a branded community, I’m sure you’ve heard this phrase before. But are there actual repercussions to creating a community on a social platform (i.e. “rented land”)?

Read More »

There is 1 Comments | Join the conversation.

Topics: Social Media, Online Community Software, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe