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Online Community Posts

4 Hot Tech Topics to Watch in 2018

Written by Steve Balthazor on January 2, 2018 at 8:30 AM | 4 minute read

We’re well past the point of keeping up with every advancement in the tech field – things are simply moving too fast. But that doesn’t mean we aren’t affected when things move forward.

New technology makes its way into our lives and businesses faster every year. Unsurprisingly, that will continue in 2018. But since it’s almost impossible to keep up with every tech change that will affect you this year, we’ve collected four that are on our radar.

These four areas have been in conversations – and the news – recently and will continue to be hot topics in the coming months. If they aren’t already affecting your life or work, they will soon.

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Topics: Online Community, Online Community Software, Marketing Automation, Email Marketing

Celebrating 2017 Communities, New and Old: Higher Logic’s Year in Review

Written by Rob Wenger on December 28, 2017 at 8:30 AM | 3 minute read

It’s been an eventful year to say the least, with our team and product expanding to cover everything from engagement and collaboration to automation. It’s clear we had a lot to celebrate in 2017, and now have plenty to be thankful for as we reflect during the holiday season.

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Topics: Online Community, Community Platforms & Updates, Marketing Automation

Community for Career Development: A Look Inside One NAVUG Community Member’s Journey

Written by Holly Kutil | on December 26, 2017 at 8:30 AM | 5 minute read

"Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has." ~ Margaret Mead

I’m a member of NAVUG, an online community that is the epitome of Margaret Mead's statement. If you will humor me and enjoy the story I am about to share, you too can build a thriving and successful online community in your sphere of influence.

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Topics: Online Community, User Group Communities

Turn Your Community into a Content Marketing Engine

Written by Teah Hopper | on December 19, 2017 at 8:30 AM | 5 minute read

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. In a world where no one wants to be sold to, content marketing is an effective way to get your brand and story in front of your target audience through thoughtful, relevant and timely content that helps meet their needs and solves their problems.

With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. Recent research from the Content Marketing Institute shows businesses are doubling down on content marketing.

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Topics: Online Community Management, Marketing, Online Community

How to Nurture Your Donors to Improve Fundraising

Written by Julie Dietz on December 12, 2017 at 8:30 AM | 5 minute read

Tis the season for giving, whether it’s children’s toys, holiday galas, or advocacy groups. For nonprofits and charities, that makes the holidays a great time to focus on fundraising. You’re probably already leveraging the giving season to improve your campaigns and help meet year-end goals.

New and repeat donations are important during the holidays (and year-round) but is your fundraising strategy missing a critical step?

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Topics: Nonprofits and Charities, Associations, Engagement, Online Community

A Century-Old Association Committed to Online Community and Data Analysis

Written by Caitlin Struhs | on December 7, 2017 at 8:30 AM | 5 minute read

The Association to Advance Collegiate Schools of Business (AACSB) is more than a century old, but that doesn’t mean it relies on old technology. Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. Managing and providing value to such a wide-ranging membership is no small task, especially given AACSB’s relatively small staff—time and efficiency are precious commodities.

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Topics: Associations, Community Platforms & Updates, Online Community Software, Engagement, Member Engagement, Online Community

An Introduction to the EU Global Data Protection Regulation

Written by Brad Gurley | on December 5, 2017 at 8:30 AM | 3 minute read

If you send email or maintain a user database and have any members, customers, or prospects in the European Union, you’ve probably heard about the Global Data Protection Regulation (GDPR). Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years.

Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer.

Watch our GDPR Webinar Roundtable for steps and tools on how to prepare.

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Topics: Email Deliverability, Marketing, Marketing Automation, Online Community

The Anatomy of an Effective Customer Community Team

Written by Julie Dietz on November 30, 2017 at 8:30 AM | 4 minute read

Communities are naturally multi-disciplinary projects. They use diverse tools to provide the information customers need in the way they want to receive it, all to fill a business need like improving retention or increasing awareness about your products.

At any given time, professionals working in the online community space might be writing documents, talking to customers, editing videos, or sending emails.

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Topics: Customer Communities, Online Community Management, Online Community

How to Drive Traffic to Your Community Using Social Media

Written by Teah Hopper | on November 28, 2017 at 8:30 AM | 3 minute read

We are busy people. And there is a constant battle for our attention. Some people tend to spend their time on Facebook and others on Instagram. Our communities are in constant competition with these other platforms, so why not use them to our advantage? Go where your members go.

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Topics: Social Media, Online Community Management, Online Community

The Intersection of Online Communities and Marketing Automation

Written by Abigail Conlon on November 21, 2017 at 8:30 AM | 3 minute read

In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user. Online communities help organizations to maximize retention rates, attract new members, and grow their relevancy.

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Topics: Marketing, Online Community Software, Online Community, Marketing Automation

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