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Online Community Posts

Connecting Brands, Clearing Inboxes, and Cultivating Employee Engagement with an Intranet Community [Case Study]

Written by Julie Dietz on February 27, 2018 at 8:30 AM | 6 minute read

 

Ascend Learning uses 12+ brands to deliver custom products and services to high-value industries like healthcare. They have over 1,000 employees with over 30 percent working remotely. But two years ago, the majority of Ascend Learning employees didn’t think much about other brands in the company’s portfolio.

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Topics: Associations, Community Platforms & Updates, Online Community Software, Engagement, Online Community

4 Challenges for Trade Associations and How to Tackle Them with Community

Written by Julie Dietz on February 20, 2018 at 8:30 AM | 5 minute read

We know the value of trade associations – they play a vital role in social and economic dialogue. They bring competing organizations together to protect and promote entire industries, products, services, and workforces.

But like other organizations, trade associations are going through a transition period. Their role in society is becoming muddied and complicated as new competitors emerge, industries contract and expand, and technology reshapes how the world does business. As the world changes, so do the demands of members.

This brings new challenges to the trade association of today, but also provides an opportunity to make it stronger, more efficient, and more effective. Technology and engagement techniques like online communities can help.

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Topics: Online Community, Associations

Q&A: How to Prepare for the Global Data Protection Regulation (GDPR)

Written by Caitlin Struhs | on February 19, 2018 at 8:30 AM | 7 minute read

Is your organization prepared for the Global Data Protection Regulation (GDPR)? This new E.U. legislation goes into effect on May 25, 2018. We recently hosted a webinar to detail what you need to know and how you can prepare*. Check out the most commonly asked questions below for a primer on how you and your organization can learn and prepare for the changes.

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Topics: Online Community, Marketing Automation, Email Deliverability, Online Community Software, Marketing

Two Ways to Demonstrate the Business Impact of Customer Communities

Written by Julie Dietz on February 13, 2018 at 8:30 AM | 3 minute read

Revenue. Customer support costs. Acquisition. Retention. These are basic examples of business metrics companies track to evaluate their performance.

They’re also metrics any online community can use to show business impact.

The best community professionals measure, track, and compare metrics to demonstrate how their communities are impacting their businesses. They start by identifying the most important metrics to their company, then use them strategically to show impact.

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Topics: Online Community, Customer Communities

Are You Calculating Your Online Community’s Business Impact? [eBook]

Written by Julie Dietz on February 6, 2018 at 8:30 AM | 3 minute read

Your online community wasn’t a whim. You didn’t buy, implement, and grow it for no reason. You did it to make a positive impact on your business. And chances are you’ve been successful.

But have you used business metrics to prove that success?

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Topics: Online Community, Customer Support, Customer Retention

4 Professional Services that Save Associations Time and Money

Written by Julie Dietz on January 30, 2018 at 8:30 AM | 4 minute read

There’s never enough time in the day, especially for association professionals. It’s common for association staff to wear multiple hats, consistently switching roles in order to get more done with fewer resources. A membership director also helps with event planning and updating the website, for instance.

The benefit of this situation is your staff knows everything about every part of your association. The downside is your team probably can’t do everything they want to. Your staff is short on time and, with so few employees, you may not have the expertise to take on all the projects you want.

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Topics: Online Community, Associations

Getting Buy-In: 5 Objections to Online Communities that Are Holding You Back

Written by Julie Dietz on January 23, 2018 at 8:30 AM | 6 minute read

Everyone knows getting buy-in for a new project can be frustrating. There are concerns, objections, other priorities that need to be addressed before you can move forward. It’s often a long process.

Getting buy-in for an online community is no different. You’ll likely face questions and concerns even after you present your team with details on how an online community can improve acquisition, retention, and revenue. Being prepared for those concerns will help you address them and move your project forward.

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Topics: Online Community, Online Community Software

The Six Tech Tools Your Small Org Staff Needs to Succeed [eBook]

Written by Julie Dietz on January 16, 2018 at 8:30 AM | 2 minute read

Associations are usually labeled as “small” for one of two reasons: they have a small staff or a small budget. Many have both.

But that doesn’t mean terms like “small org” are always on-point. The small associations we work with have large memberships and far-reaching effects. Year after year, they consistently make a bigger impact with fewer resources.

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Topics: Associations, Online Community

How a Major Corporation Crowdsources Product Innovation (And How You Can Too)

Written by Julie Dietz on January 9, 2018 at 8:30 AM | 4 minute read

Starbucks. You’ve heard of Starbucks, right? It’s one of those iconic brands that crosses generations. Everyone, including my grandmother and youngest cousin (she’s three and loves a Starbucks white hot chocolate) knows of and has tried at least one.

They’re massively popular and older than you might think – Starbucks will celebrate its 47th anniversary in 2018. So how have they managed to stay current, keeping their customers and winning new ones for almost 50 years? How do they come up with their offers? Their signature drinks?

Some of it is baristas, years of experience, and market research. The rest? It might just be their customers.

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Topics: Online Community, Customer Communities

3 Questions to Ask Yourself Before Purchasing New Association Technology

Written by Julie Dietz on January 4, 2018 at 8:30 AM | 5 minute read

Purchasing new technology is a big undertaking. There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? You need to choose carefully: find a vendor that will support you and software that makes employees’ jobs easier.

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Topics: Online Community, Associations

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