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Posts about Online Community

How to Overcome B2B Buyers’ Biggest Complaints in the Sales Process [Research]

Written by Julie Dietz on November 7, 2017 at 8:30 AM

B2B sales can be tough. Buyers are well educated on products and services, including your competitors, and frequently work in teams. Often, you don’t just need to convince one person to buy, you need to convince five or more.

Fortunately, many B2B buyers have the same concerns. According to research from Aberdeen Group and PJA Advertising, there are a few issues that come up consistently during B2B sales experiences. To help improve your sales efforts, below are B2B buyers’ five biggest turn-offs and tips for maximizing your company’s sales experience.

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Topics: Communications, B2B Communities, Online Community

4 Customer Retention Metrics You Can Find in Your Online Community

Written by Julie Dietz on November 2, 2017 at 8:30 AM

Customer communities are designed to keep your clients engaged, informed, and satisfied with your business so they stay with you longer, making repeat and additional purchases.

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Topics: Online Community Management, Customer Engagement, Customer Retention, Online Community

Stop Torturing Your Members—Simplify Your Process by Following the 3 C’s

Written by Julie Davis on October 31, 2017 at 8:30 AM

Members of organizations today are tech savvy and expect their interactions with your organization to be easy and meaningful. They don’t want to feel “tortured” by a complicated system requiring a bunch of extra steps to complete a simple task like membership renewal or event registration. To help organizations simplify their processes and stop the “torture,” consider a solution that takes into account these 3 C’s: Content, Commerce and Community.

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Topics: Associations, Online Community

How to Get Association Members Volunteering

Written by Molly Talbert | on October 26, 2017 at 8:30 AM

Volunteer work is critical to your association. Not only does it supplement your staff’s daily workload, it deepens member relations to the organization and offers the chance to build new skills. 

But how do you get members to start volunteering? Although you know the benefits of volunteer work—both for the association and for the members—it can be hard to convince a person who’s never volunteered to start.

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Topics: Volunteer Management, Associations, Marketing Automation, Online Community

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Written by Andy Steggles | on October 25, 2017 at 8:30 AM

The old adage that "change is the only constant" rings true for associations all around the world. Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Today, associations seem to be going through another shift – one that requires them to keep a close eye on their finances.

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. That could – and should – change your organization’s priorities.

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Topics: Associations, Member Experience, Online Community

How to Use Your Online Community to Better Understand Your Chapters

Written by Julie Dietz on October 24, 2017 at 8:30 AM

Less than half of associations measure key financial or programming metrics for their chapters, according to Mariner Management’s 2016 Chapter Benchmarking Report.

Despite making up such a large part of organizations – the median number of chapters in an association is 51 – that means organizations know very little about their chapters. How are chapter members interacting? What are their priorities? How well are chapters performing?

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Topics: Associations, Online Community Software, Member Experience, Online Community

Creating an Advocacy Program from Scratch: A Q&A with Higher Logic’s Marketing and Community Teams

Written by Julie Dietz on October 19, 2017 at 8:30 AM

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing.

That’s one of many reasons why organizations in all industries are focusing more on advocates. Higher Logic is no different. We’ve had active advocates in our customer base from the very beginning, but we haven’t had a formal advocacy program until now.

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Topics: Community Platforms & Updates, Customer Advocacy, Marketing Automation, Online Community

The Reporting Trick that Makes Association Data More Useful

Written by Julie Dietz on October 18, 2017 at 8:30 AM

Many associations and nonprofits work with data on two levels: organization-wide and individual. They can see both how single members are interacting with their organization and view association-wide results.

Unfortunately, that means that many groups are missing out on valuable information, because most associations aren’t organized only around individual members or organizations. They have groups within them, usually chapters, committees, or special interest groups that combine individuals with similar characteristics or priorities.

If your association has these types of groups under its umbrella, then you need data on those groups in addition to individual and association-wide data. You need data on your segments.

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Topics: Associations, Marketing Automation, Online Community

6 Ways Associations Can Improve Chapter Performance

Written by Julie Dietz on October 17, 2017 at 8:30 AM

If your association has chapters, how many does it have? An impressive 84 is the average according to a 2016 benchmarking report from Mariner Management. That’s a significant number and likely means your chapters have a significant influence on your association’s overall performance.

Since 65 percent of associations don’t have any full-time staff devoted to chapter management, however, building solid relationships and increasing chapter performance is often a challenge.

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Topics: Associations, Member Experience, Marketing Automation, Online Community

Higher Logic Acquires Informz and Real Magnet

Written by Rob Wenger on October 16, 2017 at 9:35 AM

We can’t believe how eventful 2017 has been for Higher Logic. We’re so proud of all the hard work our employees, partners, and customers have put in to help make this a banner year. And the news doesn’t stop there - we have acquired Informz and Real Magnet!

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Topics: Marketing Automation, Online Community

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