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Online Community Posts

Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Written by Caitlin Struhs | on October 30, 2018 at 5:10 AM | 5 minute read

Today’s preferred customer experience combines support, community, and outreach into one unified platform.

Zenoss has facilitated a user community for over 10 years, becoming the de facto online gathering place for IT Ops customers. Recently, Zenoss enhanced customer experience by revamping its online community – name, brand, and all.

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Topics: Online Community, Customer Engagement, Engagement, Customer Success, Customer Experience, Customer Support, User Group Communities

5 Questions to Ask Before Jumping Ship on Your AMS

Written by Gabrielle Wathen on October 25, 2018 at 2:00 PM | 10 minute read

An effective association management system (AMS) helps your association improve functionality, streamline operations, empower your members, and increase growth rate. In short, a great AMS is essential.

But, what happens when your AMS isn’t meeting all the needs that you think it should meet? Do you switch? When faced with this decision, there are two common misconceptions many associations fall victim to:

  1. The assumption that their AMS should be an all-in-one solution for every business objective.
  2. If their AMS isn't the all-in-one-solution they thought it would be, they think switching AMS providers is the best solution to fill those gaps.

If this sounds familiar, trust us, your association is not alone in contemplating a switch. However, we’ve seen far too many associations waste valuable time and resources on a switch, only to run into similar dissatisfaction with their new database down the road.

Help us help you avoid this.

We know, we know… you have your reasons for wanting to switch your AMS, but what are they? Our experience tells us you can save your association from months of costly deliberation and implementation woes.

Address these five questions before jumping ship.

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Topics: Online Community, Online Community Software, Community Platforms & Updates, Associations, Marketing Automation, Integration

Q&A with The Discovery Educator Network Community: Connecting and Empowering Educators Across the Globe [Case Study]

Written by Caitlin Struhs | on October 16, 2018 at 8:14 AM | 8 minute read

Where can educators around the globe find resources, advice, networking, and support when they need it? There was never one dedicated space that offered a sense of community beyond the walls of a school building or district. Connecting was difficult - until the Discovery Educator Network (DEN). 

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Topics: Engagement, Member Engagement, Online Community, Online Community Management

Communicate, Collaborate, Elevate: 3 Big Reasons Why You Should Attend Super Forum 2018

Written by Jenny Pan on October 9, 2018 at 8:00 AM | 3 minute read

At any industry or customer conference, we all hope to tackle a few simple goals: chat with smart people, learn some new tricks, and get inspired by new ideas. For Super Forum 2018, we’re riffing on our familiar motto All Together to bring you all three:

Communicate I Collaborate I Elevate

While the words “communicate,” “collaborate,” and “elevate” may sound like buzzwords, we see real value in these concepts – all three represent what we hope will be a top-notch conference.

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Topics: Super Forum, Online Community, Marketing Automation

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Written by Gabrielle Wathen on October 8, 2018 at 8:00 AM | 4 minute read

Have you ever heard someone say “there’s an app for that!” when you complain about your smartphone? Well, if you want to elevate the success and business impact of your online community, trust us –  there’s a module for that.

Customizing your online community is a great way to maximize its impact, propelling your capabilities from basic to extraordinary. But selecting the right add-on modules to invest in can be tricky if you aren’t familiar with their functionality.

Even trickier is this often overlooked fact: what’s our community for in the first place?

There is no one-size-fits-all package of tools on the road to success. When you’re ready to further enhance your community, that’s when the fun of “shopping around” for new modules starts - because your core objectives are already front and center. When that time comes, The Community Module Guide will map you in the direction of the right tools to support your goals.

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Topics: Online Community, Marketing Automation, Member Experience, Associations, Online Community Management, Engagement, Member Retention, Collaboration Tools, Volunteer Management, Member Engagement

Engagement, Upsell, Advocacy: How Community Tools Can Transform Your Customer Marketing

Written by Elizabeth Bell on October 2, 2018 at 7:45 AM | 4 minute read

Marketing to your customers is hard work – sometimes it can feel like you’re pushing the same boulder up a hill every day, like good ol’ Sisyphus.

Customer marketing can come with great rewards, though, especially if you’re using tech tools to make your life easier.

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Topics: Customer Advocacy, Customer Success, Customer Engagement, Customer Retention, Customer Communities, Online Community

Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Written by Elizabeth Bell on September 25, 2018 at 1:05 PM | 4 minute read

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events. MSCPA thought about improving engagement using an online community to increase interaction and connect members directly, but wasn’t sure its members would feel comfortable with the software.

To make sure an online community was right for their members, the staff paid attention to other state societies and took note of their success with online communities.

“We watched them over the years. After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of member engagement.

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Topics: Associations, Online Community, Member Engagement

Proof You Can Design a Giveaway that Supports Community Growth

Written by Courtney Howell on September 13, 2018 at 7:59 AM | 5 minute read

The research is undeniable—gamification increases participation and engagement across practically any digital platform. On the users’ side of things, online giveaways are one of the easiest to join forms of gamification because the steps are simple: 1) Complete task. 2) Get reward. As a community manager, however, you want to design a giveaway that will actually support your community’s growth in the long run by enticing your members to invest more than the bare minimum.

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Topics: Online Community, Member Engagement, Engagement, Online Community Management

From Blastoff to Outer Space: How Jama Software’s Community Became the Best Resource for All Things Jama [Case Study]

Written by Elizabeth Bell on September 11, 2018 at 8:02 AM | 6 minute read

Since its founding only 12 years ago, Jama Software has made a huge impact in the product development software market. With clients like SpaceX, Caterpillar, Boeing, and NASA, Jama Software helps companies developing life-and-economy-critical products keep a system of record and action. After Jama launched an online community, the staff has seen their community become the best resource for all things Jama, from customer support to product improvement.

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Topics: Online Community, Customer Experience, Customer Communities

Create the 3 Most Common Automated Campaigns in No Time

Written by Shayna McGroggan | on September 6, 2018 at 8:00 AM | 5 minute read

People seem to love trilogies, trios—really, anything in threes.

You’re not a true Star Wars fan unless you’ve seen A New Hope, The Empire Strikes Back, and Return of the Jedi. How many people would still be fans of the Two Stooges, Two Musketeers, or Two Amigos? Heck, being that our Saratoga, NY office is in a town known for their horse racing track, the magic of the trifecta is not lost on us.

We recently released the 2018 State of Marketing Automation: Association Benchmark Report, which reported the three most popular automated campaigns for associations:

  • New member onboarding
  • Membership renewals
  • Event promotion
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Topics: Integration, Marketing Automation, Online Community, Member Engagement, Associations

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