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Online Community Software Posts

3 Tips for Building a Successful Online Community from the Offline World

Written by Joshua Paul | on October 19, 2012 at 11:02 AM | 4 minute read

They are an executive's worst social business nightmares.

You launch an online community for customers, partners, or employees, then two things happen.

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Topics: Online Community Software, Online Community

ProCommunity #12: How to Bring Together Online Communities & CRM To Improve Business Performance - Part 2 of 2

Written by Joshua Paul | on October 2, 2012 at 8:25 AM | 1 minute read

Discussing How to Put Social CRM to Work for Your Business with Barton Goldenberg

This is the second half of our discussion with Barton Goldenberg on online communities and social CRM. Review the first part of our conversation on the previous episode of ProCommunity, the show where online communities meet business performance.

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Topics: Customer Communities, Online Community Software, Customer Experience, Online Community

How to Use Online Community Software to Improve Customer Marketing

Written by Joshua Paul | on September 11, 2012 at 8:30 AM | 5 minute read

What Should Online Marketers Know to Micro-Target Customer Segments?

I recently asked a top-tier email marketing consultant about the one thing I can do to get the most improvement in my lead and customer email marketing? His answer: segment, segment, and segment.

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Topics: Communications, Online Community Software, Customer Experience, Customer Success, Online Community

4 Must-Have Features for Every User Group Online Community

Written by Paul Schneider on August 28, 2012 at 1:52 PM | 4 minute read

A company's user groups are an important part of their customer management strategy. The benefits can be profound - from enhancing support to building client and corporate relationships to differentiating a company in a competitive market.

One of the most important elements of a user group is their private online community. However, there are numerous social features in online community software and many companies don't know which features they should include in their user group community to create value for customers and keep members engaged.

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Topics: Online Community Software, Online Community

How to Leverage Your User Community to Drive Product Innovation

Written by Joshua Paul | on July 24, 2012 at 8:30 AM | 3 minute read

Product management is everything - from the presidential campaign to Apple's success to the local brewery that created a special beer-drinking glass to differentiate their customer experience.

The role of product management is to design, develop, and launch products that will fly off the shelves in your market. Business development people love product managers because they hold the key to making marketing and sales very painless.

The challenge is doing product management well. The key to a successful product strategy is making decisions based on quantitative and qualitative data from your market in order to:

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Topics: Customer Communities, B2B Communities, Online Community Software, Online Community

The State of Enterprise Online Communities [Transcript]

Written by Joshua Paul | on July 19, 2012 at 2:10 PM | 28 minute read

In episode #2 of our' podcast, ProCommunity, I spoke with Rachel Happe, Principal at The Community Roundtable. We discussed where organizations are in their use of both internal and external online communities to drive real business results.

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Topics: Customer Communities, B2B Communities, Online Community Software, Online Community

ProCommunity #2: The Business of Online Community & Enterprise 2.0 Buy-In

Written by Joshua Paul | on July 17, 2012 at 7:45 AM | 1 minute read

Discussing Building Online Community Across The Enterprise with Rachel Happe

Rachel Happe joins us for this episode of ProCommunity, the show where online communities meet business performance.

Rachel is a Co-Founder and Principal at The Community Roundtable, an information services organization dedicated to the business of community. Rachel leads one of the largest membership organizations made up of community managers and social business professionals. She also produces The State of Community Management report. Rachel can be found on Twitter at @rhappe.

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Topics: Online Community Management, Online Community Software, Online Community

Moderation vs. Community Management in Private Online Communities

Written by Joshua Paul | on June 28, 2012 at 8:45 AM | 2 minute read

I was recently asked about best practices for moderating a private online community. Since Higher Logic provides software for professional, association, and business online communities, I was surprised to hear the term, "moderation."

Even though I am in the trenches working with organizations every day to plan their online customer and member communities, I rarely come across the concept of moderating an online community. It seems to have been replaced by "community management." Let's look at why this is.

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Topics: Online Community Management, Online Community Software, Online Community

The Two Most Important Questions When Selecting the Best Social Software

Written by Joshua Paul | on June 26, 2012 at 12:15 PM | 3 minute read

I love great TV.

There are countless well-crafted shows on the networks and on cable right now. However, it can't remember the last time I watched a full television season or even watched a show on TV. What is wrong with me?

I am interested in the topics and recognize the entertainment value, but at some point during the last 10 years, my life has become so busy and my priorities have changed so much that I never catch shows on TV.

Chances are that the target audience for your online community behaves the same way. You could provide the most valuable content, connections, and discussions in your community, but you are still competing with a multitude of personal, work, and online priorities.

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Topics: Online Community Software, Online Community

How to Use a Private Social Network to Improve Customer Satisfaction

Written by Joshua Paul | on June 19, 2012 at 8:14 AM | 3 minute read

Successful businesses are built on two things - numbers and people.

The numbers are what they are - market size, sales, cash flow, customer retention, etc. They either add up or they don't.

People are a related, but different story. The numbers would rarely be positive if your employees, partners, and customers weren't aware, motivated, and successful at their jobs.

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Topics: Online Community Software, Customer Experience, Customer Success, Online Community

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