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Online Community Software Posts

Creating an Association Online Community that Members Will Use

Written by Joshua Paul | on September 16, 2013 at 8:30 AM | 4 minute read

At a recent conference for association executives, I overhead the following conversation between two colleagues:

"We're planning an online community for our members"

"Then, we're going to need to have a social media strategy expert on staff."

"Why?"

"The people who manage our member benefits and keep our community engaged today couldn't possibly do it online". Never mind, I realize how silly that sounds when I say it out loud."

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Topics: Member Communities, Associations, Online Community Software, Online Community

3 Online Community Presentations for Serious Businesses, Associations, and User Groups

Written by Joshua Paul | on September 9, 2013 at 11:23 AM | 3 minute read

The conversation has turned from "will this work" to "how do we make this work."

Increasingly, people are talking about how online communities are delivering tangible results to companies and nonprofit membership organizations. The insight is becoming more clear. The research and success stories are mounting.

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Topics: Online Community Software, Online Community

Online Community Software: How to Bridge the Gap Between Potential and Results

Written by Joshua Paul | on August 20, 2013 at 9:00 AM | 5 minute read

At first glimpse, many companies seem to have effectively integrated social business technologies into their marketing processes, customer relationship strategy, and partner programs. However, upon closer look, you'll find, even with the right technology in place, many organizations don't have thriving customer, partner, or employee communities.

According to the findings from the 2013 Social Business Global Executive Study and Research Project by MIT Sloan Management Review, companies struggle not with choosing the right technology; rather they lack the focus needed to ensure that people, processes, and technology are aligned correctly. The MIT study indicated that the three major culprits holding back progress in social business are:

  1. Plan. Lack of an overall strategy
  2. Focus. Too many competing priorities
  3. Value. Lack of a proven business case or strong value proposition
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Topics: Online Community Software, Online Community

Using An Online Community Platform to Crowdsource Conference Sessions

Written by Andy Steggles | on August 19, 2013 at 9:00 AM | 2 minute read

It's that time of year again - time to crowdsource sessions for Higher Logic's annual Users Group Conference, HUG Super Forum. This year is the fourth year we've done the conference, with each year drawing more attendees, and we expect this year's event to be the best yet. One of the reasons I think HUG Super Forum has been such a success is the way we pick the sessions. That is to say, we don't pick them - Higher Logic users do.

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Topics: Communications, Online Community Management, Online Community Software, Online Community

Which is Best? Email Listserv Software vs. Discussion Forum Software vs. Both

Written by Joshua Paul | on May 17, 2013 at 4:15 PM | 4 minute read

Have you seen the Windows Phone commercial where the iPhone and Android fans rumble at a wedding?

If you put the commercial into a social business context, the fan boys (and girls) from each sides could easily be replaced by the advocates for online forums and listserv software.

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Topics: Online Community Software, Online Community

3 Super-Useful Professional Online Community Resources You May Have Missed

Written by Joshua Paul | on April 16, 2013 at 10:42 AM | 1 minute read

Have you noticed an increase in valuable social business content? People are sharing information that goes far beyond the usual "why ever business on earth needs social media" articles. These "evergreen" online community tips are useful for businesses that are starting customer communities, as well as nonprofit membership organizations that rely on member engagement to meet their goals.

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Topics: Online Community Software, Online Community

6 Characteristics of Awesome Online Communities That Every Executive Should Know [Infographic]

Written by Joshua Paul | on April 9, 2013 at 9:15 AM | 3 minute read

We're really excited that one of our favorite online publications, CMSWire, has been writing more frequently about the online customer community movement that is becoming central to so many business strategies.

In a recent article, Marisa Peacock lays out 6 elements of successful online communities. The piece includes a great infographic that highlights these building blocks.

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Topics: Online Community Software, Online Community

Selecting an Online Community Platform: Do You Want Walls or Groups?

Written by Joshua Paul | on March 14, 2013 at 9:05 AM | 8 minute read

When you've been providing online community software for as long as we have at Higher Logic, there are certain things that people say when you are initially talking to them or during their buying process that indicate where their mind is and the sophistication of their thinking around online communities.

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Topics: Online Community Software, Online Community

Online Community Platform Success: 4 Keys to Social Software Adoption

Written by Joshua Paul | on February 13, 2013 at 8:20 AM | 4 minute read

The use of online communities to manage customer relationships is still an emerging business strategy for most organizations. For many of Socious' customers, implementing our online community software is their first serious attempt at planning, launching, and growing an online customer or member community.

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Topics: Engagement, Online Community Software, Online Community

How to Sell Your Online Customer Community Strategy to the C-Suite

Written by Joshua Paul | on February 7, 2013 at 8:30 AM | 4 minute read

You've done your research. You've developed a sound plan. Now, you must sell your online customer community strategy to your boss's boss.

Getting a meeting with top-level executives is a great opportunity. While they are very busy people, setting up a block of time to talk to them about your online community strategy is critical to securing funding, solidifying buy-in, and setting expectations for the long haul that is community-building. You need to make sure that you are taking full advantage of it so that it is not a chance wasted.

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Topics: Customer Communities, Online Community Software, Online Community

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