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Posts about Online Community Software

How to Sell Your Online Customer Community Strategy to the C-Suite

Written by Joshua Paul | on February 7, 2013 at 8:30 AM

You've done your research. You've developed a sound plan. Now, you must sell your online customer community strategy to your boss's boss.

Getting a meeting with top-level executives is a great opportunity. While they are very busy people, setting up a block of time to talk to them about your online community strategy is critical to securing funding, solidifying buy-in, and setting expectations for the long haul that is community-building. You need to make sure that you are taking full advantage of it so that it is not a chance wasted.

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Topics: Customer Communities, Online Community Software

Online Community Software Costs: 3 Common Types of Licensing

Written by Joshua Paul | on January 18, 2013 at 9:45 AM

After discussions about what it will do and how it could potential benefit your organization, the most common question about new business strategies is:

How much does it cost?

The same is true for online community and social crm strategies.

While all enterprise customer community platforms require some level of budget, the costs of working with each social software provider on your short list vary widely in how they are calculated.

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Topics: Online Community Software

Private Social Networks: 3 Tips for Avoiding Serious Implementation Delays

Written by Joshua Paul | on November 8, 2012 at 9:22 AM

You've done your research. You know the business benefits of launching a private social community for customers. You have selected your online community software platform and you have your senior management on board.

Now, you must take your social CRM strategy from a plan to a reality.

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Topics: Online Community Software

3 Tips for Building a Successful Online Community from the Offline World

Written by Joshua Paul | on October 19, 2012 at 11:02 AM

They are an executive's worst social business nightmares.

You launch an online community for customers, partners, or employees, then two things happen.

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Topics: Online Community Software

ProCommunity #12: How to Bring Together Online Communities & CRM To Improve Business Performance - Part 2 of 2

Written by Joshua Paul | on October 2, 2012 at 8:25 AM

Discussing How to Put Social CRM to Work for Your Business with Barton Goldenberg

This is the second half of our discussion with Barton Goldenberg on online communities and social CRM. Review the first part of our conversation on the previous episode of ProCommunity, the show where online communities meet business performance.

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Topics: Customer Communities, Online Community Software, Customer Experience

How to Use Online Community Software to Improve Customer Marketing

Written by Joshua Paul | on September 11, 2012 at 8:30 AM

What Should Online Marketers Know to Micro-Target Customer Segments?

I recently asked a top-tier email marketing consultant about the one thing I can do to get the most improvement in my lead and customer email marketing? His answer: segment, segment, and segment.

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Topics: Communications, Online Community Software, Customer Experience, Customer Success

4 Must-Have Features for Every User Group Online Community

Written by Paul Schneider on August 28, 2012 at 1:52 PM

A company's user groups are an important part of their customer management strategy. The benefits can be profound - from enhancing support to building client and corporate relationships to differentiating a company in a competitive market.

One of the most important elements of a user group is their private online community. However, there are numerous social features in online community software and many companies don't know which features they should include in their user group community to create value for customers and keep members engaged.

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Topics: Online Community Software

How to Leverage Your User Community to Drive Product Innovation

Written by Joshua Paul | on July 24, 2012 at 8:30 AM

Product management is everything - from the presidential campaign to Apple's success to the local brewery that created a special beer-drinking glass to differentiate their customer experience.

The role of product management is to design, develop, and launch products that will fly off the shelves in your market. Business development people love product managers because they hold the key to making marketing and sales very painless.

The challenge is doing product management well. The key to a successful product strategy is making decisions based on quantitative and qualitative data from your market in order to:

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Topics: Customer Communities, B2B Communities, Online Community Software

The State of Enterprise Online Communities [Transcript]

Written by Joshua Paul | on July 19, 2012 at 2:10 PM

In episode #2 of our' podcast, ProCommunity, I spoke with Rachel Happe, Principal at The Community Roundtable. We discussed where organizations are in their use of both internal and external online communities to drive real business results.

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Topics: Customer Communities, B2B Communities, Online Community Software

ProCommunity #2: The Business of Online Community & Enterprise 2.0 Buy-In

Written by Joshua Paul | on July 17, 2012 at 7:45 AM

Discussing Building Online Community Across The Enterprise with Rachel Happe

Rachel Happe joins us for this episode of ProCommunity, the show where online communities meet business performance.

Rachel is a Co-Founder and Principal at The Community Roundtable, an information services organization dedicated to the business of community. Rachel leads one of the largest membership organizations made up of community managers and social business professionals. She also produces The State of Community Management report. Rachel can be found on Twitter at @rhappe.

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Topics: Online Community Management, Online Community Software

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