Address your association’s common pain points using automated engagement tactics. If you’re like many associations, member retention can be a struggle. Start with identifying and measuring your member engagement tactics that surround key member benefits (e.g. Annual Conference, Mentoring Program, Advocacy Efforts, Chapter/Components) or processes (New Member Integration, Conference First Timer, Committee Volunteerism). We’ve outlined a few easy examples below using one of the most common pain points for association member management: First Year Member Retention.