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Online Community Software Posts

Increasing Member Retention Using Integrated Automation

Written by Andy Steggles | on June 9, 2015 at 3:24 PM | 3 minute read


Address your association’s common pain points using automated engagement tactics. If you’re like many associations, member retention can be a struggle. Start with identifying and measuring your member engagement tactics that surround key member benefits (e.g. Annual Conference, Mentoring Program, Advocacy Efforts, Chapter/Components) or processes (New Member Integration, Conference First Timer, Committee Volunteerism). We’ve outlined a few easy examples below using one of the most common pain points for association member management: First Year Member Retention.

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Topics: Member Retention, Online Community Software, Member Engagement, Marketing Automation, Online Community

Optimizing Your Online Community for Mobile: Your Battle Guide to Google's Big SEO Change

Written by Katie Oakes on April 21, 2015 at 9:25 AM | 4 minute read

The day has arrived "Mobile D-Day" or "Mobile-geddon".

Google has officially dropped their latest search algorithm and it's leaving websites and online communities that are not optimized for mobile devices in its wake. Google gave you plenty of notice. On February 26, 2015, they explains, "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

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Topics: Communications, Online Community Software, Online Community

The Best Mobile Online Community Options: Responsive Web Design vs. Mobile Sites vs. Native Apps

Written by Katie Oakes on April 14, 2015 at 1:40 PM | 8 minute read

With technology, there is a constant evolution of terms, products, and approaches. If you're not fully engrossed in that world, it can be hard to keep up. The meteoric adoption of mobile device to find information, keep in touch, and complete transactions has heads at many companies spinning.

According to data from Cisco, global mobile devices and connections in 2014 grew to 7.4 billion, up from 6.9 billion in 2013. The vast majority of mobile data traffic (97%) originated from smart devices.

The increased use of mobile devices poses both opportunities and challenges for businesses. They want to know if their approach is the right one for their company, customers, and goals. Are they putting their time and money in the right places?

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Topics: Online Community Software, Member Experience, Online Community

What is the Difference Between an Open Online Community vs. a Private Online Community?

Written by Katie Oakes on February 25, 2015 at 9:00 AM | 5 minute read

To open or not to open an online community? This is not the only question. Once you've decided to build an online community you're going to need more than just software. You need to clearly understand your business goals and target audience's problems to find the appropriate solution.

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Topics: Online Community Software, Online Community

6 Ways to Avoid an Online Community Implementation Nightmare

Written by Joshua Paul | on February 24, 2015 at 9:31 AM | 5 minute read

On the surface, an active, well-managed online community may seem like an easy strategy to implement at your organization.

Pick a platform. Start some discussions. Tell your customers or members about it. And you now have an online community. Right?

You may have even participated in strong online communities and thought to yourself, "Hey, we can do that." And while, yes, you certainly can, it's important to recognize the upfront planning work that goes into launching a successful community.

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Topics: Online Community Software, Online Community

Planning a Private Social Network: How to Structure the Community

Written by Katie Bapple | on February 20, 2015 at 9:25 AM | 4 minute read

One of the most important decisions you'll make in the early stages of planning your organization's private online community is the structure of your interactive spaces.

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Topics: Online Community Management, Online Community Software, Online Community

How to Sell Your Online Community Strategy to Your Boss: A Proven Framework

Written by Joshua Paul | on February 17, 2015 at 8:30 AM | 5 minute read

Even though online communities have proven to be an effective strategy for many businesses, you can't expect everyone in your organization to fully understand the potential right out of the gate. Whenever you're proposing an emerging strategy, such as bringing your customers, partners, and employees together into an online customer community, you have to work a little bit harder to convince others of the value - even if, to you, it seems quite obvious.

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Topics: Customer Communities, Online Community Software, Customer Engagement, Online Community

Tips for Selecting the Best Online Community Software Platform for Your Business Strategy

Written by Katie Bapple | on February 5, 2015 at 11:20 AM | 4 minute read

Choosing the best online community software platform for your organization can be overwhelming and confusing.

There are lots of great options out there, however none are going to be a perfect fit. Narrowing down the advantages and disadvantages of each viable online community platform can be a serious undertaking – especially if you don't know exactly what you're looking for.

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Topics: Customer Communities, Online Community Software, Online Community

CASE, ILTA and SPE Chat About Online Community Engagement Success

Written by Lauren Wolfe | on September 5, 2014 at 11:00 AM | 2 minute read

Clients of Higher Logic and Personify came together last week to discuss the best ways to take advantage of both platforms, and to increase community activity and communication. Currently, over 47 mutual association clients have utilized the Personify Gold Star Integration and Activity Sync back to their databases to offer single-sign-on, secure data exchange and find new engagement opportunities for their online communities.

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Topics: Associations, Online Community Software, Member Engagement, Online Community

How to Successfully Upgrade from a Listserv to an Online Community

Written by Joshua Paul | on August 8, 2014 at 8:30 AM | 4 minute read

There was a time when email listservs were the new kid on the block.

Short for "mailing list server," your listserv has probably served your association or membership organization well over the last decade or two. You've been able to easily send out automated emails to segmented lists and your members have enjoyed reply-all options that allow them to easily communicate with the group.

During their heyday, listservs made a huge difference in member interaction and association communication. However, they're now competing with new options that have additional opportunities for member engagement and membership value.

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Topics: Associations, Online Community Software, Member Experience, Online Community

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