<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Online Community Software Posts

Four Reasons Community Managers Shouldn’t Be Scared of Data and Analytics

Written by Molly Talbert | on September 10, 2015 at 3:00 PM | 3 minute read


As a community manager, you’ve learned that community management is made up of many different parts. It’s an interdisciplinary field involving tactics like people skills, psychology, strategy and analytics, to name a few.

There can be a lot to juggle and if you’re not a numbers person, one of the most daunting tasks can be tracking data and analytics—too many balls in the air, right? Most community platforms have at least basic tracking analytics and a dashboard (if yours doesn’t, definitely consider switching).

Yet, even with the data right there, it can be tempting to ignore or under-utilize the incredible tool right there in front of you. We get it—new can be scary. Maybe you’ve never been trained to analyze data and you don’t feel qualified to do so. But don’t make the common mistake of avoiding a new opportunity to learn and grow your community.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Online Community Software, Online Community

Quick Tip: Is Creating an Online Community Right for Your Organization?

Written by Katie Oakes on September 8, 2015 at 9:00 AM | 3 minute read

 

I field a lot of questions in my day-to-day phone calls and emails with organizations researching online communities. I'm about to help a variety of different types of businesses and membership organizations, at all different stages of the research and planning processes.

The questions I answer most often center around the doubts and obstacles that come into play when considering launching an online community.  

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Software, Online Community

Three Reasons Trade Associations Should Have Online Communities

Written by Andy Steggles | on August 27, 2015 at 3:00 PM | 2 minute read


We believe that all types of organizations can benefit from having an online community. There is so much power in connecting people, spreading ideas and empowering community members. However, depending on who is part of your trade association, members may be hesitant to use an online community at first — their competitors may be part of the same community, reading and contributing to the same conversations. And if that’s the case, why participate if you risk giving away secrets or lending your competitor a hand?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Online Community Software, Collaboration Tools, Online Community

Moving to a New Online Community Platform: Simple Ways to Avoid Missteps

Written by Joshua Paul | on August 5, 2015 at 9:02 AM | 4 minute read

When it comes to the people who have online community software platforms in place and want to migrate or upgrade to a new social platform, we've seen it all.  

We have migrated platforms ranging from large communities built on Jive and Lithium to communities built on basic software systems like Ning.  We've moved data from antiquated listserv platforms into full online communities and imported community data from home-grown community platforms or forum tools.

Despite the successful outcomes, migrating from one online community platform to another is never a completely straightforward process.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Software, Online Community

Can You Build a Customer Community Without an Online Community Software Platform?

Written by Katie Oakes on July 22, 2015 at 8:30 AM | 7 minute read

People who regularly visit online brand communities are likely to repurchase products associated with the customer community at a rate of over 2 to 1, according to research from Southern Illinois University Carbondale. In order to capitalize on this trend in customer relationship management, businesses are increasingly devoting resources to building community among their customers.

This emerging strategy opens the door for an important question:

Can companies build a customer community without an online community software platform?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, Online Community Software, Online Community

The Problem With Customer Engagement Software Platforms

Written by Joshua Paul | on July 2, 2015 at 8:00 AM | 6 minute read

Step aside social crm and content management, there is a new buzzword in the world of business and marketing customer engagement. As the term grows in popularity, the definition of customer engagement is still evolving. 

At Higher Logic, we're heavily involved in what works and what doesn't in customer engagement strategies. We specialize in the areas of keeping people engaged in customer communities, user communities, and user groups.

However, community building strategies and other customer engagement approaches are still emerging as core business strategies, there are important customer relationship trends that business leaders need to pay attention to.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Software, Customer Engagement, Marketing Automation, Online Community

Keep Your Community Engaging with Live Chats

Written by Caitlin Struhs | on June 22, 2015 at 2:45 PM | 3 minute read


Real-time conversations aren’t always realistic in an online community—the 24/7 access communities provide inherently means collaboration is done on the individuals’ time. But occasionally you want to capitalize on a great event or recent hot topic, and the average discussion posts or resource sharing just won’t cut it.

Have you thought about how you can keep engagement up after a big announcement or a recent event? Consider giving your community members the opportunity to keep the conversation going with live chats, which offer both flexibility and spontaneity.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Software, Customer Engagement, Member Engagement, Online Community

Your Questions Answered on The 2015 State of Community Management Report

Written by Caitlin Struhs | on June 18, 2015 at 9:02 AM | 8 minute read


Want to stay on top of the latest community trends and best practices? Guest bloggers Rachel Happe and Jim Storer, co-founders of The Community Roundtable, offered up their community management insights and resources during Higher Logic’s recent webinar, “The 2015 State of Community Management.” This latest report covered the top trends and best-in-class community methods from the past year. 

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Volunteer Management, Online Community Software, Customer Advocacy, Online Community

Increasing Member Retention Using Integrated Automation

Written by Andy Steggles | on June 9, 2015 at 3:24 PM | 3 minute read


Address your association’s common pain points using automated engagement tactics. If you’re like many associations, member retention can be a struggle. Start with identifying and measuring your member engagement tactics that surround key member benefits (e.g. Annual Conference, Mentoring Program, Advocacy Efforts, Chapter/Components) or processes (New Member Integration, Conference First Timer, Committee Volunteerism). We’ve outlined a few easy examples below using one of the most common pain points for association member management: First Year Member Retention.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Retention, Online Community Software, Member Engagement, Marketing Automation, Online Community

Optimizing Your Online Community for Mobile: Your Battle Guide to Google's Big SEO Change

Written by Katie Oakes on April 21, 2015 at 9:25 AM | 4 minute read

The day has arrived "Mobile D-Day" or "Mobile-geddon".

Google has officially dropped their latest search algorithm and it's leaving websites and online communities that are not optimized for mobile devices in its wake. Google gave you plenty of notice. On February 26, 2015, they explains, "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Online Community Software, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe