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Posts about Online Community Software

Get Support for Your Association's Community Strategy: How to Align with Your Board and Executive Team's Priorities

Written by Christina Green | on December 23, 2015 at 8:30 AM

 

A few years ago, comic hypnotists were a big draw on the corporate speaking circuit. Many companies hired them at retreats, conferences, annual meetings, and the like. Employees got a great laugh at watching a stranger suggest to their manager that they should cluck like a chicken, and got even bigger laughs when the manager did it on stage in front of everyone.

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Topics: Associations, Online Community Software

Should Your Community Get an App? [Infographic]

Written by Molly Talbert | on December 9, 2015 at 8:30 AM

Having a place where your members can always share ideas and questions is the ideal engagment tool. But what's the best way to gather those members when they're on the go -- should you invest in an app or stick to web design improvements? We've streamined the throught process to make your decision easier.

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Topics: Online Community Software, Member Experience

I'm Interested in Starting a Customer Community, But What Does it REALLY Take?

Written by Nick Davis on November 24, 2015 at 8:18 AM

So, you are considering building an online customer community, but where do you start? What is it going to take?

You have probably seen several other businesses, maybe even competitors, launch their own online communities as a way to drive business, increase customer satisfaction, and even reduce your operating and support costs.  And starting a community may not be as hard an undertaking as you might think. Take it from founder of the Center for Customer Engagement, Bill Lee, when he said that, “more companies can build customer communities than think they can.â€

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Topics: Online Community Management, Customer Communities, Online Community Software

Quick Tip: Should You Launch Your Community on an Open Social Network or a Private Community Platform?

Written by Katie Bapple | on September 16, 2015 at 8:00 AM

The number one reason that online communities fail is because they fail to provide value to their members. Providing this value starts before you even have an online community to launch. There is a lot of overlooked opportunity in the structure of your community.

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Topics: Online Community Software

Four Reasons Community Managers Shouldn’t Be Scared of Data and Analytics

Written by Molly Talbert | on September 10, 2015 at 3:00 PM


As a community manager, you’ve learned that community management is made up of many different parts. It’s an interdisciplinary field involving tactics like people skills, psychology, strategy and analytics, to name a few.

There can be a lot to juggle and if you’re not a numbers person, one of the most daunting tasks can be tracking data and analytics—too many balls in the air, right? Most community platforms have at least basic tracking analytics and a dashboard (if yours doesn’t, definitely consider switching).

Yet, even with the data right there, it can be tempting to ignore or under-utilize the incredible tool right there in front of you. We get it—new can be scary. Maybe you’ve never been trained to analyze data and you don’t feel qualified to do so. But don’t make the common mistake of avoiding a new opportunity to learn and grow your community.

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Topics: Online Community Management, Engagement, Online Community Software

Quick Tip: Is Creating an Online Community Right for Your Organization?

Written by Katie Oakes on September 8, 2015 at 9:00 AM

 

I field a lot of questions in my day-to-day phone calls and emails with organizations researching online communities. I'm about to help a variety of different types of businesses and membership organizations, at all different stages of the research and planning processes.

The questions I answer most often center around the doubts and obstacles that come into play when considering launching an online community.  

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Topics: Online Community Software

Three Reasons Trade Associations Should Have Online Communities

Written by Andy Steggles | on August 27, 2015 at 3:00 PM


We believe that all types of organizations can benefit from having an online community. There is so much power in connecting people, spreading ideas and empowering community members. However, depending on who is part of your trade association, members may be hesitant to use an online community at first — their competitors may be part of the same community, reading and contributing to the same conversations. And if that’s the case, why participate if you risk giving away secrets or lending your competitor a hand?

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Topics: Associations, Online Community Software, Collaboration Tools

Moving to a New Online Community Platform: Simple Ways to Avoid Missteps

Written by Joshua Paul | on August 5, 2015 at 9:02 AM

When it comes to the people who have online community software platforms in place and want to migrate or upgrade to a new social platform, we've seen it all.  

We have migrated platforms ranging from large communities built on Jive and Lithium to communities built on basic software systems like Ning.  We've moved data from antiquated listserv platforms into full online communities and imported community data from home-grown community platforms or forum tools.

Despite the successful outcomes, migrating from one online community platform to another is never a completely straightforward process.

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Topics: Online Community Software

Can You Build a Customer Community Without an Online Community Software Platform?

Written by Katie Oakes on July 22, 2015 at 8:30 AM

People who regularly visit online brand communities are likely to repurchase products associated with the customer community at a rate of over 2 to 1, according to research from Southern Illinois University Carbondale. In order to capitalize on this trend in customer relationship management, businesses are increasingly devoting resources to building community among their customers.

This emerging strategy opens the door for an important question:

Can companies build a customer community without an online community software platform?

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Topics: Customer Communities, Online Community Software

The Problem With Customer Engagement Software Platforms

Written by Joshua Paul | on July 2, 2015 at 8:00 AM

Step aside social crm and content management, there is a new buzzword in the world of business and marketing customer engagement. As the term grows in popularity, the definition of customer engagement is still evolving. 

At Higher Logic, we're heavily involved in what works and what doesn't in customer engagement strategies. We specialize in the areas of keeping people engaged in customer communities, user communities, and user groups.

However, community building strategies and other customer engagement approaches are still emerging as core business strategies, there are important customer relationship trends that business leaders need to pay attention to.

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Topics: Online Community Software, Customer Engagement

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