<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Online Community Software Posts

[WEBINAR RECAP Q&A] The Value of Community in Customer Success

Written by Mark Ace on August 21, 2018 at 7:56 AM | 5 minute read

How do you convince an exec that community is worth it when ROI is long-term? Who should be responsible for managing a community?

Mark Ace recently discussed the value of online community in customer success in a Higher Logic webinar. He answered the questions you had about ROI, community management, customer support, and more.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community, Customer Success, Customer Advocacy, Customer Support, Customer Experience, Online Community Software, Customer Retention, Online Community Management

Will Microsoft’s Xbox Customer Support Program Built on Volunteer Power Work?

Written by Elizabeth Bell on June 26, 2018 at 8:29 AM | 4 minute read

Can you have a successful customer support community built solely on volunteering? That’s the hypothesis Microsoft seems to be testing with its recent decisions for Xbox customer support.

Xbox Ambassadors are Xbox users who volunteer to help other users with their gaming issues. A news source recently reported that Microsoft has laid off twelve of its contracted Xbox customer support staff and is replacing them with these volunteers, supposedly in a cost-cutting measure. Two of the staff said they had recently finished training a group of Xbox Ambassadors who will now be their replacements.

Although Microsoft retained a couple support staff, they seem to be leaning the bulk of their Xbox customer support on these volunteers.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community, Customer Success, Customer Support, Online Community Software, Customer Communities, Volunteer Management

Super Forum 2018: We’re Back, and Better Than Ever

Written by Heather McNair on June 7, 2018 at 8:15 AM | 3 minute read

There are T-5 months until Higher Logic’s 9th Super Forum, which for our team, feels like waiting for a birthday: It can’t get here soon enough. This year, things will look a bit different at Super Forum.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community, Online Community Software, Marketing Automation

How an Online Community Meets 3 Needs You Didn’t Know You Had

Written by Elizabeth Bell on May 22, 2018 at 12:13 PM | 4 minute read

 

There’s a lot of hype around online communities now. But does that mean your organization really needs one?

You’re not alone. You or your stakeholders may be skeptical about launching an online community – after all, no one’s really asking for one yet. Why invest in something that may not seem like an urgent need? You’re right to ask questions and be concerned. You want to invest your time and money into improvements that will bring value to your organization, and it’s not feasible to put them into just any project.

Every organization is different, with a special product, industry niche, or value proposition for its members. But an online community addresses three challenges every organization has:

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community, Collaboration Tools, Online Community Software, Member Retention, Customer Retention

Is Your Organization Risking Members' Privacy by Connecting on Facebook?

Written by Sara Maloney on April 12, 2018 at 8:30 AM | 3 minute read

HL Blog-public-social-media-can-pose-privacy-risks

They say to "never build on rented land," but is that always true? And, if this is the case, why do we continue to put our personal and business' intellectual property on public platforms owned by third parties?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Marketing Automation, Online Community, Collaboration Tools, Online Community Software, Social Media, Member Communities

Connecting Brands, Clearing Inboxes, and Cultivating Employee Engagement with an Intranet Community [Case Study]

Written by Julie Dietz on February 27, 2018 at 8:30 AM | 6 minute read

 

Ascend Learning uses 12+ brands to deliver custom products and services to high-value industries like healthcare. They have over 1,000 employees with over 30 percent working remotely. But two years ago, the majority of Ascend Learning employees didn’t think much about other brands in the company’s portfolio.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Community Platforms & Updates, Online Community Software, Engagement, Online Community

Q&A: How to Prepare for the Global Data Protection Regulation (GDPR)

Written by Caitlin Struhs | on February 19, 2018 at 8:30 AM | 7 minute read

Is your organization prepared for the Global Data Protection Regulation (GDPR)? This new E.U. legislation goes into effect on May 25, 2018. We recently hosted a webinar to detail what you need to know and how you can prepare*. Check out the most commonly asked questions below for a primer on how you and your organization can learn and prepare for the changes.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community, Marketing Automation, Email Deliverability, Online Community Software, Marketing

Getting Buy-In: 5 Objections to Online Communities that Are Holding You Back

Written by Julie Dietz on January 23, 2018 at 8:30 AM | 6 minute read

Everyone knows getting buy-in for a new project can be frustrating. There are concerns, objections, other priorities that need to be addressed before you can move forward. It’s often a long process.

Getting buy-in for an online community is no different. You’ll likely face questions and concerns even after you present your team with details on how an online community can improve acquisition, retention, and revenue. Being prepared for those concerns will help you address them and move your project forward.

Read More »

There is 1 Comments | Join the conversation.

Topics: Online Community, Online Community Software

4 Hot Tech Topics to Watch in 2018

Written by Steve Balthazor on January 2, 2018 at 8:30 AM | 4 minute read

We’re well past the point of keeping up with every advancement in the tech field – things are simply moving too fast. But that doesn’t mean we aren’t affected when things move forward.

New technology makes its way into our lives and businesses faster every year. Unsurprisingly, that will continue in 2018. But since it’s almost impossible to keep up with every tech change that will affect you this year, we’ve collected four that are on our radar.

These four areas have been in conversations – and the news – recently and will continue to be hot topics in the coming months. If they aren’t already affecting your life or work, they will soon.

Read More »

There is 1 Comments | Join the conversation.

Topics: Online Community, Online Community Software, Marketing Automation, Email Marketing

A Century-Old Association Committed to Online Community and Data Analysis

Written by Caitlin Struhs | on December 7, 2017 at 8:30 AM | 5 minute read

The Association to Advance Collegiate Schools of Business (AACSB) is more than a century old, but that doesn’t mean it relies on old technology. Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. Managing and providing value to such a wide-ranging membership is no small task, especially given AACSB’s relatively small staff—time and efficiency are precious commodities.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Community Platforms & Updates, Online Community Software, Engagement, Member Engagement, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe