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Online Community Management Posts

5 Rookie Mistakes Associations Make with Online Communities

Written by Julie Dietz on August 31, 2016 at 8:30 AM | 6 minute read

Last month, I got a Facebook friend request from my father. I was surprised, but not because there are posts on my Facebook that my father shouldn't see (there aren't). I was surprised because my father is a 60-something retiree and he's getting into social networks, which are really just online communities. He loves them, and he's already used them to reconnect with numerous colleagues, friends, and organizations that he belongs to.

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Topics: Online Community Management, Member Communities, Online Community

Community Management Hack: Create a Community Handbook

Written by Jenny Taylor | on August 30, 2016 at 8:30 AM | 4 minute read

There's a lot of talk about succession planning these days, as it's becoming more and more common for people to change jobs every few years or so. The bulk if not all of the succession planning seems to be at the senior level. While this makes sense, since senior leaders have large groups of people reliant on them, are we missing the boat by ignoring other positions?

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Topics: Online Community Management, Online Community

4 Secrets to Better Email Deliverability to Members and Customers

Written by Julie Dietz on August 26, 2016 at 8:30 AM | 6 minute read

What's the number one way that people want to hear from you? Email. According to research from Exact Target, up to 91% of consumers use email every day. And, based on consumer preference, email is the number one direct channel for daily marketing communication.

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Topics: Online Community Management, Email Deliverability, Marketing Automation, Online Community

The Data Approach to Community

Written by Marco Falconi on August 22, 2016 at 9:30 AM | 5 minute read

Predicting your community’s behavior can be hard. Many organizations find themselves guessing at member information, outreach and retention tactics. But the data is all there – in fact, you probably already have a plethora of data to help you draw conclusions about member predictors. It’s taking that data to the next level and organizing it that can seem daunting.

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Topics: Community Platforms & Updates, Online Community Management, Engagement, Online Community

What Is an Online Community?

Written by Hunter Montgomery | on August 18, 2016 at 8:30 AM | 3 minute read

In 2016, many executives and organizations understand that building online communities for their constituents to learn, share and collaborate is critical for growth and relevancy. They know that successful online communities can help them engage and inspire everyone -- customers, partners, members and prospects. And this is a big part of creating unique and individual customer experiences, which is incredibly valuable -- according to Gartner research, in 2016, 89 percent of businesses are expected to compete mainly on the basis of customer experience.

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Topics: Online Community Management, Member Engagement, Online Community

How to Talk About Bad News on Your Community

Written by Molly Talbert | on August 16, 2016 at 8:00 AM | 3 minute read

When the news shakes our perception of the world, what are you supposed to do as a community manager? On the one hand, your community is for a specific purpose and may not need to weigh in on every happening. On the other hand, you’re a community where people care for each other and support one another on a human level.

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Topics: Online Community Management, Collaboration Tools, Online Community

The Power of Visual Storytelling in Your Online Community

Written by Lauren Wolfe | on August 10, 2016 at 8:30 AM | 5 minute read

We’ve all been part of the ‘content is king/queen/ruler of the marketing world’ conversation and, if you’re like me, you’re on board…and have been for a long time. (I’m not saying for how exactly long because then I’ll feel old.)

Online communities are also on board because they’re serious content aggregators and incubators. This got me
thinking. Is there a way we can capitalize on all of this valuable content? Essentially, how can we get more attention and action out of our content?

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Topics: Online Community Management, Online Community

Why Building Community Online is Important When Attracting and Engaging Millennials

Written by Julie Dietz on August 8, 2016 at 8:30 AM | 7 minute read

71% of American adults think that millennials are selfish. That's according to a recent public opinion survey from Reason-Rupe, and it gives valuable insight into how society views one of the largest generations in history. People look at millennials on their smartphones and tablets and say they're focused on themselves, lacking engagement with other people.

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Topics: Millennials, Online Community Management, Associations, Online Community

Three Psychological Theories to Help You Design the Best Community

Written by Molly Talbert | on August 4, 2016 at 8:30 AM | 5 minute read

Psychology helps you motivate members to take action -- but can it help you design a great website?

Community design is important, not an afterthought. Depending on its layout and ease of use, the UX can make or break a member’s experience. And you want to make their experience great and full of value, not frustrating.

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Topics: Online Community Management, Marketing, Online Community

Tips for Handling a Toxic Association Member in Your Online Community

Written by Christina Green | on August 3, 2016 at 8:30 AM | 6 minute read

Trolls were once thought of as mythical creatures, but they are now very real. If you've spent any time interacting (or reading) comments on the Internet, you've undoubtedly come across trolls.

Troll is a slang term for people who purposely sow discord and aim at getting people upset. They often do so anonymously or under a pseudonym, avoiding the personal criticism of others by hiding their identity. Internet Trolls, while annoying, are relatively harmless when they are recognized for what they are - instigators and curmudgeons. They can even be beneficial to an organization if their comments bring a lot of eyes to a post.

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Topics: Online Community Management, Member Communities, Associations, Online Community

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