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Online Community Management Posts

Is Small Data the Next Big Thing?

Written by Heather McNair on September 8, 2016 at 8:30 AM | 4 minute read

Most people aren’t skilled woodworkers -- but almost anyone can build an IKEA dresser. That’s how intuitive the company’s design and instructions are. And it’s no accident that its furniture design is incredibly attuned to users’ needs.

IKEA pays very close attention to consumers and can predict their behavior, from what they’ll furnish their home with to how they’ll assemble and use each item. Obviously, with a company this large, it’s impossible to point to just one aspect of business that spurred its success.

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Topics: Online Community Management, Member Experience, Online Community

How to Make Your Online Community a Must-Visit Destination for Members or Customers

Written by Julie Dietz on September 7, 2016 at 8:30 AM | 7 minute read

Do you remember that time you bought a new product or membership, liked it, but then never purchased it again? For me, it was a gym membership. It was one of my more misguided New Year's resolutions where I went several times, had a decent experience, then forgot all about it.

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Topics: Online Community Management, Member Engagement, Online Community

How the Membership Economy Supports Community: An Interview with Robbie Kellman Baxter

Written by Caitlin Struhs | on September 7, 2016 at 8:00 AM | 6 minute read

Robbie Kellman Baxter is the author of “The Membership Economy.” We had the chance to chat with Robbie about the Membership Economy and how to successfully apply this approach to online communities - here are the highlights.

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Topics: Online Community Management, Engagement, Marketing, Online Community

How to Use Data to Solve Your Biggest Online Community Participation Problems

Written by Julie Dietz on September 6, 2016 at 8:30 AM | 7 minute read

When I joined my first online community 8 years ago, I was excited to see and take part in key discussions in my industry. The association I belonged to had launched a private online community for members earlier in the year and I couldn't wait to get involved. But when I logged in, I thought there was something wrong with my browser. Every group and discussion area was a ghost town. Even the questions that I now know were seed questions from the organization didn't have any responses.

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Topics: Online Community Management, Engagement, Customer Experience, Member Experience, Online Community

Should Staff Be in Your Online Community?

Written by Molly Talbert | on September 6, 2016 at 8:30 AM | 4 minute read

It’s a tricky tightrope to walk -- how involved should your organization’s staff be in the online community?

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Topics: Online Community Management, Online Community

AARC Works to Advance Health Care Through Its Online Community [Case Study]

Written by Caitlin Struhs | on August 31, 2016 at 9:00 AM | 4 minute read

The American Association for Respiratory Care (AARC) is an association for respiratory care and allied health professionals interested in cardiopulmonary care. It’s also the only professional organization supporting respiratory care in the United States. AARC is a long-time Higher Logic client, and we recently checked in with it’s community team: Asha Desai, project manager and HOD liaison, and Amanda Feil, membership development manager. Read the highlights from our chat on how AARC’s online community has impacted its members over the years.

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Topics: Communications, Online Community Management, Engagement, Online Community

5 Rookie Mistakes Associations Make with Online Communities

Written by Julie Dietz on August 31, 2016 at 8:30 AM | 6 minute read

Last month, I got a Facebook friend request from my father. I was surprised, but not because there are posts on my Facebook that my father shouldn't see (there aren't). I was surprised because my father is a 60-something retiree and he's getting into social networks, which are really just online communities. He loves them, and he's already used them to reconnect with numerous colleagues, friends, and organizations that he belongs to.

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Topics: Online Community Management, Member Communities, Online Community

Community Management Hack: Create a Community Handbook

Written by Jenny Taylor | on August 30, 2016 at 8:30 AM | 4 minute read

There's a lot of talk about succession planning these days, as it's becoming more and more common for people to change jobs every few years or so. The bulk if not all of the succession planning seems to be at the senior level. While this makes sense, since senior leaders have large groups of people reliant on them, are we missing the boat by ignoring other positions?

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Topics: Online Community Management, Online Community

4 Secrets to Better Email Deliverability to Members and Customers

Written by Julie Dietz on August 26, 2016 at 8:30 AM | 6 minute read

What's the number one way that people want to hear from you? Email. According to research from Exact Target, up to 91% of consumers use email every day. And, based on consumer preference, email is the number one direct channel for daily marketing communication.

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Topics: Online Community Management, Email Deliverability, Marketing Automation, Online Community

The Data Approach to Community

Written by Marco Falconi on August 22, 2016 at 9:30 AM | 5 minute read

Predicting your community’s behavior can be hard. Many organizations find themselves guessing at member information, outreach and retention tactics. But the data is all there – in fact, you probably already have a plethora of data to help you draw conclusions about member predictors. It’s taking that data to the next level and organizing it that can seem daunting.

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Topics: Community Platforms & Updates, Online Community Management, Engagement, Online Community

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