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Online Community Management Posts

Don't Overlook the Power of Online Community Micro-Influencers

Written by Molly Talbert | on October 6, 2016 at 9:00 AM | 4 minute read

Ok, name the first social media influencer who comes to mind. Got it?

You probably thought of a Kardashian or Jenner. They’re all over the news and social media, and even if you don’t pay attention, it’s hard to avoid them. And companies definitely take notice -- one tweet or Instagram post from a Kardashian or Jenner can make or break a product (and can cost tons of money). But are they really as influential as they seem?

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Topics: Engagement, Marketing, Online Community Management, Online Community

Establishing the Business Value of Online Communities

Written by Lauren Perkins | on September 28, 2016 at 9:30 AM | 5 minute read

We can all agree that every organization's CEO and leadership team is accountable for determining what adds value to the business. The very best ones are focused on creating and delivering value for all stakeholders inside and outside of the organization. It is natural that the first question they ask when we talk about community is: Can community affect the bottom line? And if so, how?

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Topics: Online Community Management, Engagement, Communications, Online Community

Can Email Make Online Community Gamification Fun?

Written by Heather Arkwright | on September 27, 2016 at 9:00 AM | 5 minute read

Watching the adrenaline-inducing Olympics inspired me to think about ways community professionals can refine our own systems for awarding our community users. How can we make gamification more authentic and fun?

At this point, community professionals are all pretty well-versed in the value of enacting gamification campaigns for our communities. But another crucial part of gamification -- one that’s often overlooked -- is alerting members via email.

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Topics: Engagement, Online Community Management, Online Community

Turn Your 'Over Eager' Online Community Members into Super Users

Written by Heather McNair on September 22, 2016 at 8:30 AM | 4 minute read

Do you have one member -- or several -- whose engagement is off the charts?

Every time the average member posts, one of your over eager member posts many more times, far outshining the runner up. It might seem overwhelming, but don’t fret -- you actually hit a goldmine.

Congratulations -- you just found a super user.

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Topics: Engagement, Online Community Management, Online Community

Have You Seen the IDC MarketScape Report on Online Communities?

Written by Hunter Montgomery | on September 21, 2016 at 9:15 AM | 2 minute read

Online communities are all about getting relevant, ongoing conversations to customers quickly and easily. The community industry is quickly becoming a frontrunner for the customer experience, with an emphasis on the growing importance of communities for customer relationships, feedback, and support. The new IDC MarketScape: Worldwide Online Communities 2016 Vendor Assessment highlights the strengths and advantages of incorporating community into any organization.

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Topics: Online Community Management, Marketing, Communications, Online Community

Mobilize Members: How Online Community Can Change the Election Landscape

Written by Molly Talbert | on September 20, 2016 at 8:30 AM | 4 minute read

Elections. The national election is on almost everyone’s mind these days (for better or worse).

But how many of your members are thinking about your organization’s board elections? Probably not as many people as you’d like.

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Topics: Online Community Management, Engagement, Online Community

The Worst Advice for Online Community Managers

Written by Christina Green | on September 19, 2016 at 8:30 AM | 5 minute read

Have you ever noticed that everyone and their brother has some advice for you?

Oh, you got a new job? Get there early, make sure you reply to emails right away and ask lots of questions so they know you're interested. And wear your gray slacks, they're very professional.

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Topics: Online Community Management, Online Community

7 Ideas You Can Steal from Successful Online Communities

Written by Julie Dietz on September 14, 2016 at 8:30 AM | 8 minute read

When I give talks about building active and engaged online communities, I inevitably end up stating that there are roughly 99 things that you have to get right to create a thriving community online.

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Topics: Customer Success, Online Community, Online Community Management

Make Your Community a Habit

Written by Rob Hefferon on September 12, 2016 at 8:30 AM | 6 minute read

What was the first thing you did when you woke up this morning? If you’re like me, you may have instinctively rolled over and grabbed your phone to check your Facebook news feed. Once I login, I post comments, respond to friends, and share content. Wouldn’t your community benefit from this level of engagement from your members?

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Topics: Engagement, Social Media, Online Community Management, Online Community

Is Small Data the Next Big Thing?

Written by Heather McNair on September 8, 2016 at 8:30 AM | 4 minute read

Most people aren’t skilled woodworkers -- but almost anyone can build an IKEA dresser. That’s how intuitive the company’s design and instructions are. And it’s no accident that its furniture design is incredibly attuned to users’ needs.

IKEA pays very close attention to consumers and can predict their behavior, from what they’ll furnish their home with to how they’ll assemble and use each item. Obviously, with a company this large, it’s impossible to point to just one aspect of business that spurred its success.

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Topics: Online Community Management, Member Experience, Online Community

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