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Posts about Online Community Management

Know Your Audience: Create a Community Editorial Calendar

Written by Molly Talbert | on December 21, 2016 at 8:30 AM

Content creation - and managing user generated content creation - is a big part of being a community builder. But how do you manage your content in an organized way that increases engagement?

The key is creating a community editorial calendar, which is what Georgina Cannie of The Community Roundtable talked about at Super Forum 2016.

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Topics: Online Community Management, Member Engagement

PREVIEW: Key Findings from the 2016 Community Benchmarking Study

Written by Andy Steggles | on December 20, 2016 at 9:00 AM


How has community engagement evolved, from setting benchmarks to developing custom measurements for your organization? 

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Topics: Online Community Management, Engagement

Can Your Online Customer Community Be Fun?

Written by Christina Green | on December 15, 2016 at 8:30 AM

How do you get people to join and return to your customer community?

It's one of the most persistent question in community management.

There are many tactics, but one of the best ways is to ensure that customers enjoy themselves while they are in your community.

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Topics: Online Community Management

Who Is Ruling the Community?

Written by Lauren Perkins | on December 14, 2016 at 9:15 AM

People! Let’s talk about the moving mechanism behind the community. It may sound excessive to say that community is about people, because we all know it to be true. But focusing on all of the important players is essential once the community’s values, goals and subsequent activities, which need to be taken in order to achieve the goals, are ironed out. In the context of this piece, we’ll be talking about people specific to their roles, influence and responsibilities in building a vibrant community.

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Topics: Communications, Online Community Management, Customer Engagement

Richard Millington on Getting Unstuck and Achieving Your Community’s Big Wins

Written by Molly Talbert | on December 13, 2016 at 8:30 AM

Is your community stuck? Or, worse, is it stuck and you don’t even know it?

Richard Millington’s Super Forum breakout session was about just that - figuring out if your community is stuck and, if so, how to successfully move on.

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Topics: Online Community Management, Engagement

Yes, We Opened That Can of Worms

Written by Jenny Taylor | on December 7, 2016 at 8:00 AM

It’s fun talking about community strategy at the 50,000 foot, theoretical level, but sometimes you need to dig in and ask the nitty gritty questions.

At Super Forum 2016, Higher Logic’s team of six community managers did just that in a two part break out session, “Let’s Open a Can of Worms.” We dove right into the weeds of many topics that community builders deal with every day.

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Topics: Online Community Management

Meet Your Community Manager: Will Machin

Written by Molly Talbert | on December 6, 2016 at 8:30 AM

Ever wonder who the people behind the curtain are here at Higher Logic? We're introducing you to our community managers. They’ll talk about why they love community management, helpful resources to use and weigh in on the dog versus cat debate (as you can see, this is serious stuff…).

In this sixth installment, we’re introducing our newest community manager, Will Machin.

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Topics: Online Community Management

How Should You Measure Your Community's Engagement and Satisfaction?

Written by Andy Steggles | on November 30, 2016 at 9:00 AM

If you feel like you’re caught trying to go upstream in a surging metrics river, you’re not alone.

But we do have to measure our community activity and member behavior to get a handle on customer satisfaction. The health of a community is dependent on the health of customers’ interactions and feedback.

So we’re faced with two questions: what should we measure, and how? This is when the impending flood of metrics advice and tools looms again. This is when we need to take a step back and define what community success is. To do that, engagement and satisfaction should be separate.

Celebrate and encourage engagement. Focus on collecting and tracking customer feedback. Measure both to see satisfaction trends.

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Topics: Online Community Management, Engagement

The 2016 Super Forum Community Expert Panel: Highlights

Written by Caitlin Struhs | on November 28, 2016 at 8:30 AM

We were honored to host four renowned community thought leaders at this year’s Super Forum. It was a vibrant discussion that included data versus passion in community, engagement as it relates to retention, the state of community management, and influencing community behavior.

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Topics: Community Platforms & Updates, Communications, Online Community Management, Engagement

Is Your Community Charitable?

Written by Lauren Wolfe | on November 22, 2016 at 10:30 AM

 

Thanksgiving kicks off the holiday season. At Higher Logic, we have a lot to be thankful for this year. We were reminded of this last week during our seventh Higher Logic Super Forum - we have so many awesome clients!

As important as it is to be thankful, we’ve been thinking about how to give back using the power of community - especially the online communities we spend our days building, which have so much potential for good.

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Topics: Online Community Management, Volunteer Management

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