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Online Community Management Posts

How to Engage Members Without Desk Jobs

Written by Melanie DiGeorge on January 19, 2017 at 8:30 AM | 3 minute read

 

How do you engage members who don’t sit in front of a computer all day?

If your community members typically sit at a desk most days, an online community fits more easily into their routine. Not to mention, it’s usually easier to upload materials, reply to discussions and just check in when you’re at a desktop.

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Topics: Communications, Online Community Management, Engagement, Online Community

Three Analytics Community Managers Need to Track

Written by Calista Rollogas | on January 17, 2017 at 9:00 AM | 3 minute read

When it comes to analytics and KPIs, it can be hard for community builders to know exactly what to focus on. Some platforms have dashboards that display the ins and outs of the community, but some community managers work with simpler social media networks, or painstakingly pull Excel spreadsheets with tons of raw data. But what are the important numbers for you to focus on at any given time?

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Topics: Online Community Management, Engagement, Online Community

A Gaming Company Tamed Toxic Trolling - What They Learned Could Help Your Community

Written by Molly Talbert | on January 12, 2017 at 8:00 AM | 5 minute read

Note: Riot Games is not a Higher Logic client, nor did Higher Logic work with Riot Games around this issue. We just found this to be an inspiring story and a great example of fine community management at work. We’re excited to share the story with you.

How do you change the behavior of millions of community members? That’s the problem Riot Games had to solve with their game, League of Legends, when they realized that antisocial behavior - like gamers using racial and homophobic slurs with each other - had reached toxic levels.

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Topics: Online Community Management, Engagement, Online Community

Building Inclusive Online Communities

Written by Jessica Fish | on January 10, 2017 at 8:45 AM | 5 minute read

What would happen if you asked me for my email address and I told you it was jessicafish@aol.com?

How might your perception of me be shaped by that one piece of information? What if I told you it was a gmail address? Would that draw any reaction at all?

If we’re honest, we all know that we routinely draw multiple, broad conclusions from a single piece of information. Like an email address, or a LinkedIn photo.

This is an example of implicit bias.

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Topics: Communications, Online Community Management, Online Community

The 2017 Community Management List (What's In & What's Out)

Written by Joshua Paul | on January 9, 2017 at 8:30 AM | 1 minute read

I wonder what is was that convinced the last person using dancing palm trees on their website to stop in the late 90s or early 2000s.

Was is feedback from their market, a grouchy boss's comments, or an epic marketing fail?

Have you ever been caught using a tactic or touting a trend when it was past its prime?

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Topics: Online Community Management, Online Community

The Most Popular Community Management Articles from the Last 12 Months

Written by Julie Dietz on January 4, 2017 at 8:30 AM | 5 minute read

With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. But through all the turmoil, we found that associations and businesses remained focused on what they do best - serving their customers and members.

No one is sure how that mission will evolve in 2017, but we know we can learn from the changes and advances from last year. That's why we've put together our 12 top articles from 2016. These articles will give you a head start on 2017, covering topics from member engagement to business management.

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Topics: Online Community Management, Online Community

Successful Communities Give Up Power

Written by Molly Talbert | on December 28, 2016 at 8:00 AM | 4 minute read

 

It may sound counter-intuitive, but it’s true - successful communities give up power.

No, that doesn’t mean they throw out their community guidelines and nix all the rules - a certain amount of structure is important. But over-management is sure to kill engagement, which is the last thing you want.

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Topics: Online Community Management, Online Community

Know Your Audience: Create a Community Editorial Calendar

Written by Molly Talbert | on December 21, 2016 at 8:30 AM | 4 minute read

Content creation - and managing user generated content creation - is a big part of being a community builder. But how do you manage your content in an organized way that increases engagement?

The key is creating a community editorial calendar, which is what Georgina Cannie of The Community Roundtable talked about at Super Forum 2016.

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Topics: Online Community Management, Member Engagement, Online Community

PREVIEW: Key Findings from the 2016 Community Benchmarking Study

Written by Andy Steggles | on December 20, 2016 at 9:00 AM | 3 minute read


How has community engagement evolved, from setting benchmarks to developing custom measurements for your organization? 

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Topics: Online Community Management, Engagement, Online Community

Can Your Online Customer Community Be Fun?

Written by Christina Green | on December 15, 2016 at 8:30 AM | 4 minute read

How do you get people to join and return to your customer community?

It's one of the most persistent question in community management.

There are many tactics, but one of the best ways is to ensure that customers enjoy themselves while they are in your community.

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Topics: Online Community Management, Online Community

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