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Online Community Management Posts

The "Chicken or the Egg" Model for Online Community Success

Written by Joshua Paul | on June 1, 2011 at 10:00 AM | 3 minute read

In order for an online community to succeed, it must be a benefit of being a customer of your company or a member of your organization. I have written before about how you cannot create a thriving online community by just putting it out there and letting people use it if they want to. At an association, your online community is one of the central pillars of your member benefit package. If you run sales or marketing at a for-profit company, your online community of customers, employees, and partners is a strong differentiator and a major feature of how you help your customers become more successful.

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Topics: Online Community Management, Online Community

Become a Better Online Community Manager This Weekend

Written by Joshua Paul | on May 27, 2011 at 8:30 AM | 2 minute read

In the United States, we're getting ready to enjoy the Memorial Day three-day weekend. For the digital crowd, this means three warm, lazy mornings with an iPad (or laptop) in one hand and better coffee than the "office brew" in the other.

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Topics: Online Community Management, Online Community

Planning an Online Community? 10 Questions for Members About Access

Written by Joshua Paul | on May 26, 2011 at 5:30 AM | 1 minute read

Ask Members About How They Access Information at the Beginning of the Online Community Planning Process

When planning an online community for customers or members, it is important to have a firm understanding your members' online behavior and communication preferences. Understanding how your audience will access your community will help you select the software and features that are right for your organization.

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Topics: Online Community Management, Engagement, Online Community

Positioning Your Online Community for Success

Written by Joshua Paul | on May 21, 2011 at 11:20 AM | 3 minute read

How an Organization Positions Their Online Community Can Be The #1 Factor in Its Success or Failure

A private online community can be a tremendous driver of customer retention, revenue generation, and member/customer satisfaction. The way that your organization positions its online community for customers, or members, is one of the most important decisions in creating a viable social strategy. Why? How your online community is positioned determines how much usage it will get, the amount of value your audience sees in your organization, and how your organization is perceived as viewing community building and its customers.

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Topics: Online Community Management, Customer Communities, Online Community

4 Ways to Keep Discussion Forums Active [Online Community Tips]

Written by Joshua Paul | on April 29, 2011 at 10:22 AM | 2 minute read

As successful community managers know, tools and technology are only half the equation for a successful online community. The other half includes strategy, methodology, and consistently executing on an engagement plan.

Online forums are one of the most powerful tools in your online member or customer community. Though blog content, document libraries, surveys, and online collaboration tools keep member engaged, online discussion boards are usually the center of the helpful discussions and idea sharing in your online community.

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Topics: Online Community Management, Online Community

How Your Online Community Can Make Your Conference a Success

Written by Paul Schneider on March 3, 2011 at 8:54 AM | 1 minute read

With conference attendance down in recent years, many groups have looked at their online community as a means of carrying through the networking and educational benefits that members used to enjoy from their conference. This has resulted in groups looking at the online community and the event as two separate entities.

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Topics: Online Community Management, Engagement, Associations, Online Community

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