I firmly believe that online communities are all about people. However, people are busy and they care more about your own families, organization, and job than they do about your company, associations, or cause. This is where content enters the picture. Creating helpful, original content that your audience can't get anywhere else gives your customers or members a reason to visit your online community.
As a result, your online community content plan plays a vital role in your community's success. It is important to know your audience and thoughtfully lay out your editorial calendar to develop a sustainable and engaging content strategy.