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Posts about Online Community Management

Positioning Your Online Community for Success

Written by Joshua Paul | on May 21, 2011 at 11:20 AM

How an Organization Positions Their Online Community Can Be The #1 Factor in Its Success or Failure

A private online community can be a tremendous driver of customer retention, revenue generation, and member/customer satisfaction. The way that your organization positions its online community for customers, or members, is one of the most important decisions in creating a viable social strategy. Why? How your online community is positioned determines how much usage it will get, the amount of value your audience sees in your organization, and how your organization is perceived as viewing community building and its customers.

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Topics: Online Community Management, Customer Communities

4 Ways to Keep Discussion Forums Active [Online Community Tips]

Written by Joshua Paul | on April 29, 2011 at 10:22 AM

As successful community managers know, tools and technology are only half the equation for a successful online community. The other half includes strategy, methodology, and consistently executing on an engagement plan.

Online forums are one of the most powerful tools in your online member or customer community. Though blog content, document libraries, surveys, and online collaboration tools keep member engaged, online discussion boards are usually the center of the helpful discussions and idea sharing in your online community.

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Topics: Online Community Management

How Your Online Community Can Make Your Conference a Success

Written by Paul Schneider on March 3, 2011 at 8:54 AM

With conference attendance down in recent years, many groups have looked at their online community as a means of carrying through the networking and educational benefits that members used to enjoy from their conference. This has resulted in groups looking at the online community and the event as two separate entities.

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Topics: Online Community Management, Engagement, Associations

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