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Online Community Management Posts

Why Private Social Communities Fail & How to Avoid It? Pt. 4 of 4 [Technology]

Written by Joshua Paul | on September 29, 2011 at 10:00 AM | 4 minute read

Over the last month, I've outlined 25 common pitfalls that organizations can identify upfront in the planning process to avoid a failed online customer or member community. The areas we looked at were:

In this final post of the series, I'll cover the ways that your social business platform plays a role in whether your private online community thrives or dies an embarrassing, brand-damaging death.

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Topics: Online Community Management, Associations, Online Community

More Community Management Problems That Can Sink Your Online Community

Written by Joshua Paul | on September 22, 2011 at 1:22 PM | 4 minute read

This post is the second half of the article on the 9 primary community management-related reasons that private online customer or member communities fail. The purpose of this series is to help marketers, membership managers, and other social business professional to learn how to create sustainable successful online communities by looking at the reasons why online communities don't make it and how to avoid the same fate.

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Topics: Online Community Management, Online Community

Using Your Online Community After an Event [Quick Concept]

Written by Paul Schneider on September 21, 2011 at 9:50 AM | 3 minute read

In keeping with our mission to help companies and membership organizations create successful online customer communities, every week or two, we are going to break down a community or engagement-related concept into digestible ideas and actionable tips. In this post, we are going to cover the value of a gated online community after an event or conference.

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Topics: Online Community Management, Online Community

Community Management Reasons Online Communities Fail (Part 3 of 4)

Written by Joshua Paul | on September 20, 2011 at 8:30 AM | 3 minute read

Over the past 2 weeks, we have looked at the strategic reasons why private online communities fail and the structural or organizational reasons why customer and member communities don't survive. Today, we are going to dive deeper and explore 4 of the 9 primary community management-related reasons why online communities fail at companies and membership organization, like associations. The rest will be posted later this week.

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Topics: Online Community Management, Online Community

10 Things About Building an Online Community That May Surprise You

Written by Joshua Paul | on August 16, 2011 at 7:05 AM | 3 minute read

Linking a private social network to your website is straightforward. However, creating a successful online customer community or member community can be difficult. It takes an abundance of customers, an understanding of your audience, staff resources, a solid strategy, and the right social technology. As with any enterprise business challenge, this complexity leads to various levels of understanding and expertise in the marketplace.

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Topics: Online Community Software, Online Community Management, Online Community

Is the 90-9-1 Rule for Online Community Engagement Dead? [Data]

Written by Paul Schneider on August 11, 2011 at 8:43 AM | 3 minute read

There is a rule that has floated around in the social media world for quite some time called the Rule of Participation Inequality or the 90-9-1 Rule. This rule states:

User participation in an online community more or less follows the following 90-9-1 ratios:

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Topics: Online Community Management, Engagement, Online Community

5 Key Elements of a Great Online Community Content Plan

Written by Joshua Paul | on July 22, 2011 at 1:35 PM | 2 minute read

I firmly believe that online communities are all about people. However, people are busy and they care more about your own families, organization, and job than they do about your company, associations, or cause. This is where content enters the picture. Creating helpful, original content that your audience can't get anywhere else gives your customers or members a reason to visit your online community.

As a result, your online community content plan plays a vital role in your community's success. It is important to know your audience and thoughtfully lay out your editorial calendar to develop a sustainable and engaging content strategy.

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Topics: Online Community Management, Online Community

Online Community Management Lessons From Disney [video]

Written by Joshua Paul | on July 12, 2011 at 7:41 AM | 3 minute read

Disney was one of the first companies to use social networking to increase sales and drive customer satisfaction. However, Disney did not create the most innovative Facebook fan page, they were late to the online content marketing game, and still doesn't have a strong mobile strategy. Then, how are they a pioneer in social networking success? Disney has long used their understanding of community and how people connect with one another offline to grow their organization into one of the most recognizable, trusted brands in the world.

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Topics: Social Media, Online Community Management, Online Community

3 Search Engine Must-Haves When Selecting Online Community Software

Written by Joshua Paul | on June 3, 2011 at 2:15 PM | 3 minute read

Search engines are the number one way that people find information, products, and people on the web. The same is true for your organization's private social network. Search engines and their search boxes that appear in the sidebar, upper corner, or center of your header have become so easy, so ubiquitous, so mundanely there, that their high level of use by your customer or members to navigate your online community can be forgotten.

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Topics: Online Community Management, Online Community

The "Chicken or the Egg" Model for Online Community Success

Written by Joshua Paul | on June 1, 2011 at 10:00 AM | 3 minute read

In order for an online community to succeed, it must be a benefit of being a customer of your company or a member of your organization. I have written before about how you cannot create a thriving online community by just putting it out there and letting people use it if they want to. At an association, your online community is one of the central pillars of your member benefit package. If you run sales or marketing at a for-profit company, your online community of customers, employees, and partners is a strong differentiator and a major feature of how you help your customers become more successful.

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Topics: Online Community Management, Online Community

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